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The life and death of WOW Sight & Sound – 7 lessons
“So they’re just shutting it down?” a marketing expert colleague asked me the other day. The answer was in the affirmative. They are,...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Simon Dell
Help! My brand is boring! Content marketing’s 6 golden rules
Why did the chicken cross the road? Because that’s what a deceptively simple, fiendishly clever, wildly popular content marketing campaign programmed...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Peter Applebaum
5 tips for building a brand on a budget
When we contemplate the concept of branding, we often think of multinational corporations like Nike and McDonald’s with massive budgets and globally...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Jason Sew Hoy
Viral marketing – a lesson from Kony 2012
Achieving viral spread is the dream of every online marketer eager to capture global interest. That dream has certainly been brought to reality by Invisible...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Josh Frith
Key trends from Mobile World Congress 2012
This year over 60,000 people passed through the gates of Barcelona’s Fira exhibition centre to attend the GSM Association’s (GSMA) Mobile World Congress....
Tuesday, May 8th, 2012 10:59 am GMT +10 by Alex Burke
New top-level domains to trump .com in Google search results
The introduction of new website suffixes (known as new top-level domains) such as .ibm, .afl, .law, and .shop is set to cause a shake-up in search engine...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Adrian Kinderis
Human hardware: why we’re all built to be good at sales
For many, the thought of having to sell something sends people in to a nervous frenzy and denial about their ability. Even some sales people and business...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Sue Barrett
Pinterest: the social network that came out of nowhere
If I’d said to you just six months ago that yet another social network was on its way, and it would take the world by storm, you’d probably have laughed...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Yvette Adams
The Herald Sun pay wall launches on Monday (and I think it might work)
Six months ago I was the quintessential pay wall skeptic. I’d been reading a lot on publishing models. We’ve all been reading a lot on digital behaviour...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Sean Greaney
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