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In defence of the marketing budget
If you’re on this site and reading this blog, I can say with a reasonable degree of confidence that you fall into one of two categories: you either perform...
by MarketingHow viral marketing could work for you
The importance of video to any successful online campaign continues to grow but still a number of campaigns are still not being fully used for either marketing...
by David IwanowWhy do we need Social Media Club?
Warning: The tone of this post has a healthy degree of cynicism and sarcastic undertones. As a result of tone and content, expect a healthy degree of negative...
by MarketingViral online sporting brand campaigns: real or fake?
Three weeks ago a video appeared on YouTube of what attested to be the Uzbekistani national football team training for a World Cup qualifying match against...
by MarketingKeeping it consistently constant –? The KICC Principle
I was at home the other night and found myself particularly intrigued by one particular ad. The ad was for Jetstar, and as usual they were advertising...
by MarketingBreaking through the clutter: a look at exposure to advertising messages
I’ve been telling people for years that they see 3,000 ads a day and they all believe me. No one blinks. No one questions the number. It’s in all the...
by MarketingThe future of online publishing with Kym Niblock, MD, BBC.com
Marketingmag.com.au chats to Kym Niblock, managing director, BBC.com, about the launch of what was hailed as the worlds largest start-up. Niblock is based...
by MarketingAustralia – land of the blogging voyeurs
Let’s face it, we all love to watch. But when it comes to joining in, are we willing to take the leap? I am, of course, talking about blogging. There...
by MarketingSocial media helps PR grow another leg
Marketingmag.com.au welcomes Trevor Young is the PR Warrior, a battle-hardened public relations and marketing communications consultant, blogger, speaker...
by Marketing
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