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Your best and worst of Aussie advertising 08
Its that time of the year when a (not so) young mans thoughts turn to the things that really teed him off in the year just-a-passin. UK broadsheet The...
by MarketingSanta banter with Arty Sipkus, marketing director for Santa Claus
He’s known the world over for his kindness and generosity, but marketing Santa is hard work according to his embattled marketing director, Arty Sipkus....
by Marketing10 Marketing Predictions for 2009
Matt Granfield shares his top 10 predictions for the year ahead: 1. Marketing budgets will be slashed by 35% 2. Marketing expectations will be raised by...
by Matt GranfieldVodcast: Geoffrey Bowll discusses psychographics
In his latest vodcast, Ana Bosnjak interviews Geoffrey McDonald Bowll, MD of Starship and author of the monthly column Guerrilla Guide in Marketing magazine,...
by MarketingThe real Spiderman: part two of our interview with David Thorne
In part one of our interview with David Thorne, we found out the workings of his now famous spider email, following its viral explosion. In the final part...
by MarketingBlogs for Breakfast: does social media scale, whats a CMO to do and mobile vintage
Lazy people of the world unite – Blogs for Breakfast is finding the thought-provoking, controversial, informative, hilarious or downright insane...
by MarketingIn the marketing and advertising industry, does being a 24/7 networking tart pay off or does sociability have little bearing on the end deal?
In the marketing and advertising industry, does being a 24/7 networking tart pay off or does sociability have little bearing on the end deal? Continue...
by MarketingThe real Spiderman: part one of our interview with David Thorne
How do you get your campaign to go viral? Strategic planning? Purely by accident or good luck? David Thorne found out when he posted his exchange with...
by MarketingQualitative samples: unashamedly skewed
This post is about getting the sample right in qualitative research. It’s an important issue because if you don’t get the sample right, then even the...
by Marketing
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