-
How social media won Obama the US Election
There is only one tool, one platform, one medium that allows the American people to take their government back, and thats the internet…” It’s one...
by MarketingPart 2: The qualitative research process – fluffy techniques
Let me count the ways Following on from my last post, there’s no right way to ask a question per se. There are actually many right ways to ask a question....
by MarketingThe main thing is to keep the main thing the main thing
This is my marketing mantra. It isnt perfect, show me one that is. But it helps me frame my thoughts, a filter I can run an idea through before taking...
by MarketingCopy Corner: Writing for the web 101
When writing for the web, dont write for readers, but write for scanners. Make sure you are as concise as possible. Make sentences short and to the point...
by MarketingBest practice makes perfect
I am not a great exponent of using technology for the sake of it, which is unfortunately what traditionally drives a great deal of current web development....
by MarketingPart 1: The qualitative research process
In this post, I look at the qualitative research process. I won’t cover the actual mechanics of qualitative research, because any good market research...
by MarketingBeyond Seiko – defining emotional technology
There isnt a definition for emotional technology, despite it being used as a brand name and scant references in postmodern discourse. Yet in 2007 Japanese...
by MarketingCan we be primed for brand choice?
Marketingmag.com.au welcomes international brand strategist, Stephen Byrne to the stable of guru bloggers on the site. Stephen will be posting weekly with...
by MarketingIn todays media savvy culture is product placement a sure-fire brand booster or too transparent to the point of being ineffective?
by Marketing
Add Your Voice