• A question of measurement

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  Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing

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• A Digital Renewal

  Support is now the sites third-most trafficked area and one which NEC is looking to develop due to its popularity. Continue reading →
  Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing

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• A marqued improvement

  Each of the five bloggers was handed creative freedom to build something engaging and interesting to their audience: one blogger took the Koleos for a...
  Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing

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• Saving mans best friend

  Over 100 000 unwanted dogs are put to death every year in Australia. While the RSPCA and others do great work in re-homing dogs, Pedigree saw an opportunity...
  Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing

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• Flipping on film

  The flash mob videos have been viewed over 1 million times on YouTube and, coupled with the online and traditional media coverage... this has generated...
  Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing

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• Beer in the blood

  Coopers were launching their first pilsner beer in to a packed premium beer market, dominated by European beers. Heres how Coopers cut through and brought...
  Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing

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• School of Rock

  Each school and band were supported with publicity and media attention around their tour as well as maintaining consistent messaging throughout the four...
  Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing

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• Battling private labels

  Pen powerhouse Marbig were facing an invasion from cheap private label brands into the stationary market. They needed a way to fight back big on a small...
  Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing

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• Emotional advertising can turn a category around

  Australian neuroscience marketing research company Neuro Insight were commissioned to find out why a commercial for Phillips electric razors worked so...
  Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing

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• A real meal

  Picnic were getting murdered by Snickers in the nutty chocolate bar market. It had been flouting its ugliness for years, and consumers were a little bit...
  Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing

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• A taste of radio

  In NSW, sales in May grew 260 percent on the average monthly sales from January-April. In fact, sales in May were greater than the accumulated sales from...
  Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing

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