Marketing Mag Online

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  • Creative showcase: promotional products

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    Mention promotional products and pens, note pads and the occasional thumb-drive springs to mind. We showcase new ways that marketers are putting their...

    Wednesday, February 15th, 2012 08:44 am GMT +11

    Link to: Creative showcase: promotional products

  • Marketing education feature: The Independent

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    Linda Loose, DM Hall of Fame honouree, is a failed New York cabaret singer who found her truer calling in direct/digital marketing. One-time GM JWT...

    Sunday, January 8th, 2012 09:00 am GMT +11

    Link to: Marketing education feature: The Independent

  • Marketing education feature: The Educator/Practitioner

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    Frank Chamberlin is a part-time lecturer in the Master of Marketing at Monash University and runs the 12-year-old writing consultancy, Action Words...

    Saturday, January 7th, 2012 09:00 am GMT +11

    Link to: Marketing education feature: The Educator/Practitioner

  • Marketing education feature: The Boss

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    Adam Joseph is readership director at HWT (News Limited), a Victorian councillor with the AMI, a certified practising marketer (CPM), a past graduate...

    Friday, January 6th, 2012 09:00 am GMT +11

    Link to: Marketing education feature: The Boss

  • Marketing education feature: The Researcher

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    Thomas Brown is head of insights for the Chartered Institute of Marketing (CIM), where he heads up CIM’s industry professional development strategy...

    Friday, January 6th, 2012 08:30 am GMT +11

    Link to: Marketing education feature: The Researcher

  • Digital footprints

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    They say if you really want to get to know a person, you need to walk a mile in their shoes. Matt Granfield talks to some of Australia’s savviest...

    Thursday, January 5th, 2012 09:00 am GMT +11

    Link to: Digital footprints

  • The future of retail

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    If you believe the naysayers, the Australian retail industry is hiding under shadows of doom and gloom, but the reality is that sales are booming,...

    Wednesday, January 4th, 2012 09:00 am GMT +11

    Link to: The future of retail

  • The giant’s shoulder – Intel brand profile

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    Intel ditches the geek-speak and is now rubbing shoulders with pop culture icons like The Sartorialist and Will.I.Am. Belle Charlene Kwan uncovers...

    Tuesday, January 3rd, 2012 09:00 am GMT +11

    Link to: The giant’s shoulder – Intel brand profile

  • Cream of the crop – Gillette brand profile

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    On masculinity, celebrities and the power of brand loyalty, Matty Soccio faces facts and admits that he’s a slave of the shave – an area Gillette...

    Monday, January 2nd, 2012 09:00 am GMT +11

    Link to: Cream of the crop – Gillette brand profile

  • The human touch – kikki.K brand profile

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    It’s a brand story of risk, reward, success and going your own way. And Sean Greaney is inspired. ...

    Sunday, January 1st, 2012 09:00 am GMT +11

    Link to: The human touch – kikki.K brand profile
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