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  My business: the entrepreneurial chef

  Allan Campion, founder, Melbourne Cooking Classes Melbourne Cooking Classes was launched in late 2008. The aim of the business was to create hands-on cooking...
  Tuesday, May 8th, 2012 10:59 am GMT +10 by Belle Kwan

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  Black gold – Coca-Cola brand profile

  Brendan Lawley takes a look at the parts that have made Coca–Cola the most pervasive brand in the world: its history, mythology, logo and identity, the...
  Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing

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  Creative showcase: brand extensions

  First published in the October 2011 issue of Marketing, this creative showcase looks at brand extensions. Read on to find out how brands like Woolies,...
  Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing

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  National exclusive with Google’s global CMO and CCO

  Published as There’s Got to be a Way, June 2011, Marketing magazine. The interviews conducted with Lorraine Twohill, global chief marketing officer...
  Tuesday, May 8th, 2012 10:59 am GMT +10 by Sean Greaney

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  Spanish domination – Zara brand profile

  Australia held its breath, waiting for the fashion giant to descend. Now that Zara is finally open for business on our shores, Belle Charlene Kwan finds...
  Tuesday, May 8th, 2012 10:59 am GMT +10 by Belle Kwan

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