The State of Digital Marketing – Australia 2012
As digital prowess moves closer to becoming a mandatory skill, Marketing and Econsultancy look at the factors hampering its growth. This feature was first...
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Social + Location + Mobile: The ultimate relevance
This feature article was first published in the April issue of Marketing magazine. Subscriptions are available in print and digital versions. SoLoMo:...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Debate: Going viral is more trouble than it’s worth
“Going viral is more trouble than it’s worth.” Simon Small Planning and insights director Visual Jazz Isobar...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
An Analytic Mind – Q&A with Jim Davis, CMO of SAS
Jim Davis, vice president and CMO of SAS, discusses analytic culture within brands, the dearth of great mobile marketing work and why you should be blogging....
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Q&A with Chris Erb – VP of brand marketing, EA Sports
Chris Erb is vice president of brand marketing for video game company EA Sports. Marketing magazine caught up with him the day after his keynote at ad:tech...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Career profile: Stephen Attenborough, commercial director, Virgin Galactic
Stephen Attenborough sweeps into the room with a flourish you’d swear involved a cape. A big, warm English accent, bare-toothed smile, and some politely-hidden...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Cigarette plain packaging – will it work?
This article first appeared in the March 2012 issue of Marketing magazine. On the eve of a global watershed in tobacco’s history, Marketing magazine...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Q&A with Martin Lindstrom – marketing thinker, author and consultant
We sat down with the lauded marketing thinker, author and consultant to discuss professional image, faith in brand, the wastefulness of research, covert...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Q&A with Sarah Robb O’Hagan – global CMO and North American president, Gatorade
Sarah Robb O’Hagan has been global CMO of Gatorade for four years, and was last year appointed North American president of the company. She will...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Digital jobs the big movers in a post-GFC marketing world
by Peter Osborne, manager, trade marketing and public relations, SEEK In the fast-paced world of marketing, a year is a heck of a long time. When...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
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