New News Corp: parts greater than the sum
It has been labelled by some as a clear case of cutting off the leg to save the body, yet on the first day of trading as separate entities on the Australian...
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Broadcaster offers help in team selection, Cricket Australia politely declines
Only three weeks after Channel Nine and Cricket Australia sealed their new $450 million deal, The Age is reporting that a leading Nine executive has told...
by Marketing
Have major sporting sponsorships gone out of fashion?
Vodafone last week announced it was pulling out of all its major sporting sponsorships, leaving the Australian Cricket Team, the summer Test series and...
by Marketing
Walmart’s tech acquisitions hint at ecommerce ambitions
The world’s largest retailer, Walmart, has acquired small start-up company, Inkiru, which focuses on on real-time predictive analysis. The acquisition appears...
by Marketing
Need to get up to speed on data marketing? Here’s a free course
Here’s a little plug for a free course that many marketers might find useful. Open University Australia’s (OUA) free Open2Study program will...
by Rebecca Hagan
Rumours swirling that Instagram will be getting video
The web a buzz after technology site techcrunch.com claimed that the popular photo sharing/editing network Instagram will be getting a Vine-style video...
by Marketing
Samsung customers secure exclusive Jay-Z album before release
One million owners of the Samsung Galaxy S II, Galaxy S4 and Galaxy Note II will get exclusive access to the album first on July 4, and it will be free....
by Marketing
McCann Melbourne’s, Dumb Ways to Die takes out Direct Lions Grand Prix
McCann Melbourne’s Dumb Ways to Die has won the Grand Prix in the Direct Lions category and three Gold Lions in all of the Direct Lions categories it...
by Marketing
Microsoft partners with Nielsen’s NeuroFocus to pin-point consumer behaviour
Microsoft has partnered with Nielson to analyse consumers’ reactions to Windows 8 in-app ads and increase engagement with brands. The research uses Nielsen’s...
by Marketing
The B2B Lab, a brand new online event by Marketing, is happening TODAY!
It’s unrehearsed and unscripted and it’s coming to a computer screen near you. It’s the B2B Lab, a brand new panel event, to be webcast...
by Marketing
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