Group buying slackens forcing operators to innovate
After unprecedented growth over the past two years, the Australian group buying market recorded its second straight quarter of decline, dropping by 14%...
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CommBank breaks top 100 global brands
The Commonwealth Bank has become the first Australian brand to break into the world’s top 100 most valuable brands, debuting at number 60 on Millward...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Spotify launches with local partners
Spotify, the world’s largest on-demand music provider, launched in Australia overnight, boasting Commonwealth Bank, Carlton United Brewers, McDonald’s,...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Your marketing quote and niche ad option of the day – 22 May 2012
“We’re obviously going to spend a lot in marketing because we think the product sells itself.” – Jim Alchin Each weekday in May...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Suppliers forced to step up as buyers turn backs on buddy deals
In a reversal of the accepted order, what you know, not who you know, is becoming more important to the supplier-client relationship as financial pressures...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
eBay brings offline segmentation online, identifying ‘geo-tribes’ for advertisers
eBay has employed a segmentation of its users to promote its behavioural targeting abilities using 15 ‘geo-tribes’ or named consumer archetypes for...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Sorrell: The most important new marketing trends
Sir Martin Sorrell, CEO of agency holding company WPP, has flagged a growing importance of internal communications as a key trend for marketers to look...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Your marketing quote and niche ad option of the day – 21 May 2012
“It’s getting easier and easier to start a magazine, but it’s harder and harder to keep it running.” – Samir Husni Each...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Neuro-imaging: Digital and airport outdoor ads top the class
Airport posters are the most effective form of outdoor media, and dynamic digital copy heightens the intensity of a brand’s communication, according...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Fin Review to join the app race next week
Financial Review Group CEO Brett Clegg today announced The Australian Financial Review app for iPad will launch next week. The app was built in house...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
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