Would you open the front door of your home to a stranger? Would you share your day-to-day life with them, beyond Facebook status updates and tweets, to learn more about culture, language and social interaction? ...
This article was first published in the May 2012 issue of Marketing magazine. The shopping experience was once a special outing to look forward to, something to be shared with family and friends that ...
It feels kinda idiotic to write this in the midst of our nicely performing economy (because it is going to bemoan our inability to cash in on our brains, especially in the manufacturing sector), but ...
With digital roles becoming increasingly sought after in many organisations, what social media skills do marketers need to advance their career? Marketing is all about reaching audiences in a new, meaningful way and, in an ...
From retail to technology, great brands make great businesses. But what makes a great brand, and how can you build one that stays front of mind? Give yours a health check with the following golden ...
In the lead up to July’s release of Marketing magazine’s annual publication for 2012, The Marketing Survival Guide, we’re winding back the clock to the start of last year and sharing the ‘Industry leader’ columns from 2011’s Digital Survival ...
How to make mobile work with out-of-home? Mobile and out-of-home, combining the two makes a lot of sense. There’s no shortage of technologies, no shortage of content, and no shortage of receptive consumers. I’ve been ...
Four in five Australian retailers plan to spend more on developing their online strategy in the next three years, but they may be hampered by internal culture and resourcing barriers according to a new report. ...
Mining is where the money is, even if you’re employed in a sales or marketing role it would seem. Salary increases for marketers in Australia’s booming resources sector far outstripped increases received by the average ...
In this video blog Jon Manning takes us through ten reasons pricing is now an issue as vital as ever to marketers: The power of the consumer, transparency of competitor pricing online, the smartphone as ...
A new community for young marketers and two young marketer competitions have been launched to recognise up-and-coming talent in the Australian marketing and advertising industry. Created by the Australian Direct Marketing Association (ADMA) and supported ...
People skilled in developing apps for mobile and tablet devices are in hot demand. It’s an example of how fast the industry is changing given these jobs didn’t exist only a short time ago. Who ...
Consumers may be avoiding ads on TV, but they’re watching and sharing video ads online more than ever before according to new research. Data released by social video measurement firm Visible Measures, shows that views ...
