People skilled in developing apps for mobile and tablet devices are in hot demand. It’s an example of how fast the industry is changing given these jobs didn’t exist only a short time ago. Who ...
Consumers may be avoiding ads on TV, but they’re watching and sharing video ads online more than ever before according to new research. Data released by social video measurement firm Visible Measures, shows that views ...
The next wave of retailing is localisation and tighter tailoring of range to individual communities, according to CEO of digital agency Salmat, Grant Harrod. Harrod’s comments come as figures for April’s retail trade emerge, showing ...
“If Thomas Edison had used a focus group he would have just invented a bigger candle.” – The Brand Show episode ‘The Science of Branding’ Each weekday in May we’ll bring you a niche, ...
Most people think of marketing and IT as completely separate activities. Yet in today’s technology-mediated consumer and business landscapes, the two can sometimes be indistinguishable, and are often responsible for each other’s success. Some of ...
The world has reached the point where billions of digital comments are posted daily on public web forums, blogs and social media sites such as Facebook and Twitter. In March 2012, Twitter announced that it ...
The UK Monarchy brand would rank as the eighth most valuable brand in the world, if figures from brand valuation firm Brand Finance are applied to Millward Brown’s recent BrandZ rankings. The valuation is derived ...
Growth in online retail continues to outpace traditional retail at a rate of almost four to one, but the online pattern is changing as its growth slows and domestic retailers begin to hit back at ...
“I fear three newspapers more than a hundred thousand bayonets.” – Napoleon Each weekday in May we’ll bring you a niche, alternative or emerging advertising option that perhaps won’t appear on your research and ...
People are at the centre of almost every business. Customers, shareholders, staff and other stakeholders are increasingly having conversations online via social media platforms. So whether you like it or not you are in a ...
A longstanding misconception about branding is that it is only for consumer products. Branding efforts in business to business marketing therefore are a waste of time – or so the old-school rationale goes. But B2B ...
Campaign: Travel your way Client: Zuji Travel Agency: Cadreon, The Hallway Technology: MediaMind Background Zuji is among the big four online travel sites consumers turn to, sitting after Expedia and Flight Centre and a little ...
Near-field communication (NFC) is just Bluetooth in a new dress. Jeremy Corfield Global director, commercial EYE Negative – I am going to disagree with this one. Why? Because NFC is simpler, faster, ...
