The future of social communication is mobile, at least if you believe the latest round of evangelism coming from the technopunditry. I actually buy it, mostly, and I think the idea of being immersed in ...
Smartphones: they can help you navigate foreign cities, local eateries, real estate and even the field of nearby singles waiting to beat down your door. They can also help you navigate the retail landscape, a ...
Rich display and video ads not only achieve higher online engagement rates, but are also up to four times more effective at building brand measures than the average campaign, according to Millward Brown. A study ...
The best market and social research was recognised at an awards dinner last night, with two awards given to work done for Coles, one for work on NAB’s business account and several for research conducted ...
“ I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes…” – Philip Dusenberry Each weekday in May we’ll bring you a niche, ...
Despite smartphone penetration of around 50% and tablet uptake of 15%, time spent watching video on traditional TVs continues to grow, according to the latest Australian Multi-Screen Report. Australians spend around 100 hours a month ...
Ad execs and journalists rank among the least trusted professionals in the country, according to a study, which places them on par with car salesman and real estate agents in the minds of the public. ...
“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Luck Gossage Each weekday in May we’ll bring you a ...
Proposed new privacy laws are out of touch with business and pose “an impediment to the digital economy”, according to the head of the Australian Direct Marketing Association (ADMA). Reviews for the Privacy Amendment (Enhancing Privacy Protection) Bill 2012, ...
Having a purpose – the ‘why’ factor – is becoming a key focus as businesses, leaders and employees alike seek to find more meaning in their work and each other and most importantly their customers ...
“The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.” – Derby Brown Each weekday in May we’ll bring you a niche, alternative or ...
The Commonwealth Bank has become the first Australian brand to break into the world’s top 100 most valuable brands, debuting at number 60 on Millward Brown’s BrandZ list. The annual ‘Top 100 Most Valuable Global ...
After unprecedented growth over the past two years, the Australian group buying market recorded its second straight quarter of decline, dropping by 14% compared to the previous quarter. While retail seasonality, reduction in overall number ...
