Sydneysiders are being urged to act as ambassadors for their city in a new tourism push from Destination NSW featuring user-generated content. Consumers will be asked to share images of their favourite Sydney events, places ...
Soon the world will be glued to their TV screens watching athletes jump, swim, run and generally make the rest of us feel pretty unfit in their pursuit of an Olympic gold. Every four years ...
The number of businesses outsourcing traditional marketing functions is expected to jump over the next 12 to 24 months from 9% currently to 21%, according to IBM’s ‘Australian Business Process Outsourcing (BPO) Research 2012′. The ...
“Asked about the power of advertising in research surveys, most agree that it works, but not on them.” – Eric Clark Each weekday in May we’ll bring you a niche, alternative or emerging ...
As in relationships, not being able to fully commit to your PR agency is a recipe for disaster. This applies to the PR agency too, if they are only in it for the cash and ...
Online advertising expenditure posted first quarter growth of 19% year on year for the period ending in March, driven by a surge in display advertising. Figures compiled by PriceWaterhouseCoopers for the Interactive Advertising Bureau (IAB) ...
Radio revenue for metropolitan markets continues to be patchy with Brisbane and Melbourne up and Sydney and Perth down, according to figures released today by industry body, Commercial Radio Australia (CRA). The figures, sourced by ...
Retailers notched a modest boost in sales during March with a 0.9% month-on-month and 3.7 percent year-on-year increase, according to ABS retail trade figures released yesterday. Following a month-on-month rise of 0.3% in February, sales ...
“The next horizon will be deep integration of the physical and interactive worlds. The future of online is offline.” – Cyriac Roeding Each weekday in May we’ll bring you a niche, alternative or ...
Social media is an important issue that is on the minds of senior management of many organisations both large and small. Businesses worldwide are taking to the likes of YouTube, Facebook, LinkedIn and Twitter in ...
“The best place to hide a dead body is on page two of Google search results.” – Unknown Each weekday in May we’ll bring you a niche, alternative or emerging advertising option that ...
As digital prowess moves closer to becoming a mandatory skill, Marketing and Econsultancy look at the factors hampering its growth. This feature was first published in the April 2012 issue of Marketing magazine. Subscriptions are ...
While marketing deals with markets of many, selling will always be about markets of one. So how do you make your customers love you? Despite the advances in technology and the rise of the internet, ...
