It’s a movement that by its very nature is not centralised, but Occupy.com, which purports to be affiliated with the Occupy Wall Street movement, is looking to brand itself by calling for a new logo. Fitting ...
Alan Joyce has been name as the most influential person in business for the coming year in The Australia‘s ‘Top 50/2012’ list of the most influential people in business. Selected by The Australian‘s editorial team, ...
In its first earnings report as a public company, group buying multinational Groupon recorded a $42.7 million loss for the three months to 31 December 2011. The company, which made headlines last year as the ...
Until recently I hadn’t spent a lot of time in the dungeons of mobile advertising; that is, using web banners and other mechanisms to generate a response to some clever call to action. So let ...
One in five app users, or 4% of the Australian population, have downloaded a newspaper or magazine app to their mobile device according to data released by Roy Morgan Research. The findings from the research ...
The history of marketing? Such a broad topic surely needs a very long infographic, right? Right. This timeline, from the folks over at the HubSpot Blog, spans five centuries of channels since Gutenburg ...
News from the UK’s Outdoor Media Centre (OMC) shows UK digital out of home (DOOH) revenues continuing to grow at a rapid rate. Why? It’s the happy convergence of OOH operators spending a very large ...
The event that is American advertising’s Super Bowl (the Super Bowl) has finished. Somebody won the football match by some amount of home runs, and there was controversy aplenty with that freakish own-goal late in ...
While faith in government continues to nosedive, public trust in the media and business worlds is on a high in Australia, bucking a trend of growing distrust around the globe. According to Edelman’s ‘2012 Trust ...
In an interesting little factoid to come out of Edelman’s ‘2012 Trust Barometer’, Australians believe their scepticism towards marketing messages can be overcome with just a hint of repetition. The study [Read more about it here – ...
Online ticketing and event promotion company Eventbrite has thrown down the gauntlet to Ticketek labelling the ticketing giant a ‘dinosaur’ and announcing expansion plans in Australia. The self-service ticketing platform, which allows anyone to create, promote and ...
The Christmas retail figures are in and the news is not good for retailers. In a month that usually sees month-on-month growth, retail figures dropped, albeit marginally, in December placing even greater pressure on the ...
by Peter Osborne, manager, trade marketing and public relations, SEEK In the fast-paced world of marketing, a year is a heck of a long time. When you consider that this time a year ago, ...
