“time spent consuming video content via PC and mobile device accounted for just 4%” -Could this be because online video is shorter and sharper than TV and offers us exactly what we want without loads of ads? My guess is if we removed the total time spent watching TV advertisements (which are interrupting the show i actually want to see) then TV viewing would be a drastically smaller number.

Could Increases in TV viewing possibly be attributed to the increased number of ads we are forced to sit through as we watch our favourite shows?

Lastly, online video content is searched for, shared to, or found by a consumer actively seeking that content. Now I didn’t go to marketing school but as a business owner, I would much rather share my message with someone seeking to hear it and asking to hear it than interrupting someone with my message and shoving down their throats while they were in the middle of something they actually enjoyed.

don’t get me wrong, Broadcast TV and its associated advertising will be with us for a long time to come, but i’m sure our kids will be laughing when we tell them how we used to get forced fed media and advertising as a’one-way’ ‘take it how it is’ medium rather than getting exactly what we want, when we want it and in the format that suits our needs best.

I am not saying that every item listed in this article is a creative game changer. I am saying that it is a bit much for you to describe the products, that these judges deem to be noteworthy, as ‘a tawdry collection of throw-away junk’ when your company seems to be capitalising almost exclusively on importing ‘landfill’ products.

Can point me in the direction of any other beer brands offering their loyal drinkers a personal vending machine that plays the brands iconic theme every time an ice cold glass VB stubby dispensed? Surely this meets your criterion for ‘new ways that marketers are putting their brands out to the market….’?

It is clear to all that you sense corruption in the midst of this article but it is a little unfair to discredit all of this work based on your political agendas.

@Sean Greaney – Thanks for the offer. Please shoot me an email with some detail.

I just did a little internet stalking and took a look at the company you’re working for. It looks like you guys are handling some interesting ecommerce projects. In April Marketing magazine will feature a piece around the state of digital marketing in Australia, paying particular heed to research we conducted in conjunction with Econsultancy indicating a lack of strategic and experienced ecommerce consultants and providers nationally. I’d love to have a chat to someone from NOW regarding a potential interview or case study – give me a buzz on 03 9948 4900 if that’s of interest.

The sub head of this article tells us: “We showcase new ways that marketers are putting their brands out to the market…….” My point is that the ideas “showcased” hardly met that criterion.

Are you defending the “ideas” presented above as a “creative showcase” of the industry? Or that it’s reasonable a disproportionate number of these “ideas” are the work of companies politically associated with APPA?

My point is that the industry is capable of far, far better work than “showcased” above. Even the photography in the article is terrible. we’re supposed to be experts on “promotion” and this is the best we can do for our own industry?