Marketing
Author: Eliot Harper
Permission to Personalise
As I write this entry, I'm travelling at 831kph at 12,002m above sea level, balancing my oversized laptop on my legs while trapped between two armrests that obviously weren't designed to let people use computers on planes. OK, its a Virgin Blue flight, so I guess I really shouldn't be surprised. But what did surprise ...
Business Card DM
Business cards are an annoyance to many of us. We feel under obligation to take these little cards in exchange for ours. But we don't know what to do with them. They collect themselves into little untidy piles on the corner of our desks that are eventually filed or thrown away. Many of us regard business cards ...
Uni fails to make the grade
I picked up a story in the SMH recently that reported how Sydney Uni had failed to make the grade with their latest DM campaign. The mail piece targeted alumni with realistic transcripts of academic records marked 'Fail'. The campaign also invited the unlucky graduates to a mock banquet of tap water, white bread ...
RIP direct mail
I love to collect direct mail, like a bizarre obsession. Over the years I've built up a personal collection of the good, bad and very ugly DM pieces worthy of a home in my office drawer. One of my prize pieces is exactly that; a prize letter. It wasn't sent to me but addressed to the previous occupant of our unit, ...
We know where you live - mashing up direct mail
While digital printing delivers the ability for every impression (or page) to be different, it also unlocks conventional boundaries and enables other digital technologies to be integrated with print. If you can put it on paper, then you can print it, digitally. Take mashups, for example. While the term usually refers ...
Very Able: Setting Sail
Welcome to Very Able; a blog that’s focused on applications, innovation and information related to variable-data printing in direct marketing. For those of you who don’t know me, I have a healthy interest in variable-data publishing (VDP). In my copious free time I spend far too much time exploring the wonderful ...
more about our blogger
Eliot Harper
Eliot is a marketing guy at Fuji Xerox. Prior to his current day job, he worked in the US for Adobe. Eliot holds a couple of degrees in printing and enjoys spending far too much time exploring the world of variable-data printing. In his copious free time Eliot enjoys kayaking, writing, blogging, eating and sleeping.
Advertising
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- 20 Aug 2008 Sydney
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What’s wrong with the AMI?
This post is the first in a series looking at the AMI. Click below to read the others: What's wrong with the AMI The Great AMI Debate: Round 2 The Stark Reality of the AMI The AMI Bites Back Marketing the Marketers: the UK perspective Bowll bites back: Geoffrey responds to the AMI You can read the full version ...
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Diageo demands group sex Guinness viral is pulled from YouTube
Brand Republic are reporting on a risque new viral ad for Guinness, which has put noses at Diageo out of joint. Diageo has demanded that YouTube remove a fake Guinness viral video spreading across the internet, in which a girl balances a bottle of the black stuff on her back during a group sex session. The 60-second ...
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What’s wrong with the AMI?
This post is the first in a series looking at the AMI. Click below to read the others: What's wrong with the AMI The Great AMI Debate: Round 2 The Stark Reality of the AMI The AMI Bites Back Marketing the Marketers: the UK perspective Bowll bites back: Geoffrey responds to the AMI You can read the full version ...
