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Author: Eliot Harper

Getting personal with video

Thanks to continuing improvements in Internet bandwidth, video streaming technology and the explosion of social video sharing sites like YouTube, more and more Internet users are using online video as a source of information and entertainment. This emerging media is a marketers dream; it's immediately accessible ...

The New Four Ps: out with the old and in with the new

Enterprise marketing software company, Unica, has recently published a white paper on 'The New Four Ps'. This thought provoking paper highlights the issues in applying the textbook product marketing approach of Product, Price, Place, Promotion to today's consumers. This old-school marketing approach is highly geared ...

Permission to Personalise

As I write this entry, I'm travelling at 831kph at 12,002m above sea level, balancing my oversized laptop on my legs while trapped between two armrests that obviously weren't designed to let people use computers on planes. OK, its a Virgin Blue flight, so I guess I really shouldn't be surprised. But what did surprise ...

Business Card DM

Business cards are an annoyance to many of us. We feel under obligation to take these little cards in exchange for ours. But we don't know what to do with them. They collect themselves into little untidy piles on the corner of our desks that are eventually filed or thrown away. Many of us regard business cards ...

Uni fails to make the grade

I picked up a story in the SMH recently that reported how Sydney Uni had failed to make the grade with their latest DM campaign. The mail piece targeted alumni with realistic transcripts of academic records marked 'Fail'. The campaign also invited the unlucky graduates to a mock banquet of tap water, white bread ...

RIP direct mail

I love to collect direct mail, like a bizarre obsession. Over the years I've built up a personal collection of the good, bad and very ugly DM pieces worthy of a home in my office drawer. One of my prize pieces is exactly that; a prize letter. It wasn't sent to me but addressed to the previous occupant of our unit, ...

We know where you live - mashing up direct mail

While digital printing delivers the ability for every impression (or page) to be different, it also unlocks conventional boundaries and enables other digital technologies to be integrated with print. If you can put it on paper, then you can print it, digitally. Take mashups, for example. While the term usually refers ...

Very Able: Setting Sail

Welcome to Very Able; a blog that’s focused on applications, innovation and information related to variable-data printing in direct marketing. For those of you who don’t know me, I have a healthy interest in variable-data publishing (VDP). In my copious free time I spend far too much time exploring the wonderful ...

more about our blogger

Eliot Harper

Eliot runs his own consulting business. Prior to his current day job, he worked as a marketing manager for Fuji Xerox Australia. Eliot holds a couple of degrees in printing and enjoys spending far too much time exploring the world of variable-data publishing. In his copious free time Eliot enjoys kayaking, writing, blogging, eating and sleeping.

Website: www.eliot.com.au

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