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Author: David Gillespie

The main thing is to keep the main thing the main thing

This is my marketing mantra. It isn't perfect, show me one that is. But it helps me frame my thoughts, a filter I can run an idea through before taking it to clients. Of course they have their own filters and metrics to balance off, so sometimes I'm successful with it, some times not so much. The core thing for me ...

An open letter to Stephen Conroy regarding the proposed changes in censorship of the internet

Dear Mr. Conroy, As the figure behind the Australian Government’s internet censorship endeavours, I am writing to express concern and disappointment with your plan laid out to date. While no person in their right mind can argue with the intent behind the moves, the actual methodology is futile, doomed to be thwarted ...

Want to be interesting? Try being interested.

Friday night in your Argentinean bar of choice is, I feel, the best time for hard-hitting discussion and thought-provoking insight. Which is why I am to be found most Friday nights in such establishments. Last Friday with one of the editors of this fine publication, we were discussing interests and, as much as ...

The Revelation of Intent

There's a lot of talk lately about brands and the voices they speak with. Be it through products or services, conversation is the new currency through which everyone wants to be measured. If what we've been saying for a while now is true, and our brands are to be imbued with human traits and personalities in ...

Brand rape: how to bankrupt trust in one easy step

In marketing (and Marketing), we see some pretty cheeky things. The best bring smiles to our faces, while the worst leave us gobsmacked, wondering how someone could possibly have suggested such a thing. The latter has a lot to do with permission marketing, and last night I came face to face with it, getting back ...

Facebook is the butter of the new media world

I just got told I could write about butter and it would be interesting. So, here it goes: Butter is bullshit. I actually love butter, we all do (unless of course you’re opting for low-fat soy butter with reduced salt and Real Original Flavour™ in which case do us all a favour and switch to celery, your friends ...

Social networks and anti-social activity

The next time someone approaches me asking why Hippo doesn’t have a Facebook application I swear to God Almighty I will end their ignorant little lives, throttled by network cable left over from an age that negated walking through the office, laptop in palm, smirks all around. All you traditional media types, listen ...

more about our blogger

David Gillespie

David Gillespie is an account director at ie Media. Prior to joining ie he worked with start-ups, at DDB, consulted for the Australian Government and travelled the world making computer games. When not offending people, he makes music and sleeps. Visit his blog 'Creative Is Not A Department' if you really can't get enough.

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