Marketing

Rachel De Sain, strategy and commercial director for mobile, Sensis Now that the dust has settled on the iMedia Brand Summit, and the shenanigans of two days in the Blue Mountains are bleary-eyed memories, we can officially bring you our series of exclusive video interviews with delegates and speakers ...

Ian Lyons, communications director, pureprofile Now that the dust has settled on the iMedia Brand Summit, and the shenanigans of two days in the Blue Mountains are bleary-eyed memories, we can officially bring you our series of exclusive video interviews with delegates and speakers alike. During the ...

Ian Gardiner, Viocorp Now that the dust has settled on the iMedia Brand Summit, and the shenanigans of two days in the Blue Mountains are bleary-eyed memories, we can officially bring you our series of exclusive video interviews with delegates and speakers alike. During the two days of the summit, marketingmag.com.au ...

Jules Hall, managing director, The Hallway Now that the dust has settled on the iMedia Brand Summit, and the shenanigans of two days in the Blue Mountains are bleary-eyed memories, we can officially bring you our series of exclusive video interviews with delegates and speakers alike. During the two ...

Peter Pynta, director, Neuro-Insights Now that the dust has settled on the iMedia Brand Summit, and the shenanigans of two days in the Blue Mountains are bleary-eyed memories, we can officially bring you our series of exclusive video interviews with delegates and speakers alike. During the two days ...

Anthony Goldman, general manager marketing and development NextDigital Now that the dust has settled on the iMedia Brand Summit, and the shenanigans of two days in the Blue Mountains are bleary-eyed memories, we can officially bring you our series of exclusive video interviews with delegates ...

Marketing must hang its head in shame this month because in our Promotional Products feature in the October issue of Marketing, it seems there was a very important number left off one of the stats. It was printed that 6.1 percent of business travellers could recall the advertiser’s name on a promotional product ...

Client: BlackmoresCampaign: ‘B Your Best’ membership driveAgency: Bullseye Background The Australian health supplements market is highly competitive, with price discounting constantly eroding brand loyalty. However, with its online Membership Loyalty Program, Blackmores has a powerful tool to increase customer ...

Now that the dust has settled on the iMedia Brand Summit, and the shenanigans of two days in the Blue Mountains are bleary-eyed memories, we can officially bring you our series of exclusive video interviews with delegates and speakers alike. During the two days of the summit, marketingmag.com.au and Viocorp, Australia's ...

Alan Chapman, director of marketing and PR - Asia, Robert Half Now that the dust has settled on the iMedia Brand Summit, and the shenanigans of two days in the Blue Mountains are bleary-eyed memories, we can officially bring you our series of exclusive video interviews with delegates and speakers alike. During ...

Esther Stafford, international interactive marketing, American Express Now that the dust has settled on the iMedia Brand Summit, and the shenanigans of two days in the Blue Mountains are bleary-eyed memories, we can officially bring you our series of exclusive video interviews with delegates and speakers ...

Katie Hodgkinson, digital search manager, Steak Digital Now that the dust has settled on the iMedia Brand Summit, and the shenanigans of two days in the Blue Mountains are bleary-eyed memories, we can officially bring you our series of exclusive video interviews with delegates and speakers alike. During ...

Julie Byrne, senior manager, eMarketing, MBF Now that the dust has settled on the iMedia Brand Summit, and the shenanigans of two days in the Blue Mountains are bleary-eyed memories, we can officially bring you our series of exclusive video interviews with delegates and speakers alike. During the two days ...

Jennie Bewes, head of online, Vodafone Now that the dust has settled on the iMedia Brand Summit, and the shenanigans of two days in the Blue Mountains are bleary-eyed memories, we can officially bring you our series of exclusive video interviews with delegates and speakers alike. During the two days of ...

Michael Entwistle, interactive marketing manager, HP Now that the dust has settled on the iMedia Brand Summit, and the shenanigans of two days in the Blue Mountains are bleary-eyed memories, we can officially bring you our series of exclusive video interviews with delegates and speakers alike. During ...

To coincide with the release of seven of our iMedia Brand Summit exclusive videos (with seven more to come!), the results from our latest poll are in. It's good news for those businesses running events in Australia - it seems that 62% of you find summits and events in Australia useful. A further 11% of you have ...

Client: Challenge - supporting kids with cancerCampaign: The Biggest Aussie Pie NightMarketer: Sam McOrist, marketing and strategic development manager, Challenge Background Challenge is a major provider of daily support services to children with cancer and their families. As we receive no government funding ...

As per usual, I’m part of the way through a really great book right now. Rohit Bhargava’s ‘Personality NOT Included’ (link to Amazon) looks closely at the benefits of brands having a discernible personality and of companies no longer being faceless. The challenge for brands who have spent huge amounts of money and ...

When you get the chance to attend an event like the iMedia Brand Summit, you need to grab it with both hands, and that was true of everyone that has spent the last three days in the Blue Mountains. But for all those that came along for the ride, there are many more who couldn't attend, and there's nothing marketingmag.com.au ...

To celebrate 10 years of changing the face of the internet search and online advertising, Google decided to do what it does best - innovate. The recent launch of Google Chrome got plenty of press coverage by the mainstream media, and also got the blogosphere buzzing. But behind the awesome Scott McLoud web comic ...

Background SBS, the world’s most multicultural and multi lingual broadcaster began in the 1970s and it’s most recent identity was shaped in 1991. In those 17 years, Australia has changed a lot, media has changed a lot – and Australian’s understanding of multiculturalism has changed a lot. We needed a more contemporary ...

"The realms of advertising and of public relations ... are replete with instances of bullshit so unmitigated that they can serve among the most indisputable and classic paradigms of the concept. And in these realms there are exquisitely sophisticated craftsmen who ... dedicate themselves tirelessly to getting every ...

This post is the sixth in a series of six that feature an exclusive video interview with international speaker and author Joseph Jaffe. Click below to read the others: Exclusive video interview: Joseph Jaffe, Part I - the winners and losers of social media marketing Part II - will online video blogging fizzle ...

This post is the fifth in a series of six that feature an exclusive video interview with international speaker and author Joseph Jaffe. Click below to read the others: Exclusive video interview: Joseph Jaffe, Part I - the winners and losers of social media marketing Part II - will online video blogging fizzle ...

In the August '08 issue of Marketing magazine, Andy Pontin, CEO of Clemenger Proximity, argues that Australia Post's recent print campaign 'Open Up To Mail' spends too much time apologising for the industry and not enough time encouraging. To read Andy's article from the August issue, click the icon below: In ...

Here at marketingmag.com.au we're focused on trying to bring the Australian marketing community great content in the form of news articles, blog posts and marketing-related videos. If it's relevant to marketers, we'll be looking to get it onto the site. So we were excited to hear about the unofficial Guinness Viral ...

There's been quite a bit of discussion this year about the the traditionally dominant TV industry losing some of its advertising spend in favour of other channels that continue to grow, such as outdoor, experiential and, of course, online. I was curious to find out what Australia's marketing community thought about ...

This post is the fourth in a series of six that feature an exclusive video interview with international speaker and author Joseph Jaffe. Click below to read the others: Exclusive video interview: Joseph Jaffe, Part I - the winners and losers of social media marketing Part II - will online video blogging fizzle ...

This post is the third in a series of six that feature an exclusive video interview with international speaker and author Joseph Jaffe. Click below to read the others: Exclusive video interview: Joseph Jaffe, Part I - the winners and losers of social media marketing Part II - will online video blogging fizzle ...

This post is the second in a series of six that feature an exclusive video interview with international speaker and author Joseph Jaffe. Click below to read the others: Exclusive video interview: Joseph Jaffe, Part I - the winners and losers of social media marketing Part II - will online video blogging fizzle ...

The announcement by Starbucks recently that they would be closing 61 out of 84 stores across Australia received plenty of coverage in the mainstream press and also in the blogosphere - if you don't believe me (and were, perhaps hiding under a rock last week) just take a look at the list of articles below. There's ...

This post is the first in a series of six that feature an exclusive video interview with international speaker and author Joseph Jaffe. Click below to read the others: Exclusive video interview: Joseph Jaffe, Part I - the winners and losers of social media marketing Part II - will online video blogging fizzle out? Part ...

While some of us are finding time to stare into our crystal ball (35 percent), and a few of us are having trouble moving on (9 percent), the big number from this week's poll is that marketers in Australia are, in the main, just trying to get through the day (56 percent). When Bill Obermeier, Telstra's outgoing director ...

While we were up at the Advertising and Marketing Summit in Sydney recently, we had a chance to pick the brain of Richard Freudenstein, CEO, News Digital Media. Fresh from presenting on the second day of the summit, Richard took five minutes to sit down with us, and we took the opportunity to ask him a few questions. ...

This post is the the first in a two-part series looking closely at how corporate brands can begin engaging with consumers through other people's blogs. The second post is going to be published on Wednesday 6 August, so make sure you drop back in to catch that. NAB spamming: maybe it's time to take dance lessons The ...

Well, first things first, a disclaimer: one of our publisher Niche's other publications, Desktop, tipped me off about this example of competition promotion. As a design and desktop publishing magazine, they're supporting the Worldwide Printing National Design Awards, but as a marketing publication, we're more ...

So now that the dust has settled somewhat on the Twitter orgy that was PubCamp, here's my take on Melbourne's proceedings. And while I'm not as damning as David in the forums, it's not all back slaps and high fives. The Good The Venue The Rydges venue served the needs of the conference pretty well all in all. ...

This post relates to the PubCamp event. If you haven't got time to read the post, or you just want the skinny on PubCamp, consider checking out our event listing on the calendar page - you'll find the information you're looking for quickly and easily there. If you think PubCamp is where alcoholic parents send their ...

This post is the second in a series looking at the AMI. Click below to read the others: What's wrong with the AMI The Great AMI Debate: Round 2 The Stark Reality of the AMI The AMI Bites Back Marketing the Marketers: the UK perspective Bowll bites back: Geoffrey responds to the AMI Roger James, chairman ...

Custom publish with The targeting specialists Connect with your customer through a branded magazine. Deliver your customers, members or clients a beautifully designed magazine with relevant editorial content they will love. Build strong, enduring relationships with them through a magazine. Whether it is ...

If you haven't heard of Jeremiah Owyang then don't worry. You're not alone. More people haven't heard of him than have, so you're in the company of billions of other regular folks. But then who ever said they wanted to be regular? Jeremiah Owyang is a Senior Analyst focused on Social Computing for the Interactive ...