Marketing

7-Eleven, one of Australia’s largest convenience store chains, has begun a revamp of their marketing partners following a review of their business requirements. Starcom, 7-Eleven’s media business partner since April 2005 has been replaced by Naked Communications and OMD. This combined team will be responsible ...

Leading Australian Retail Brand Health (RBH) specialist, The Marketing Department (TMD) has joined with US based global retail marketing services giant Crossmark to form Crossmark Asia Pacific. The partnership creates Australasia’s largest retail marketing service company with a turnover of $45million, 2,000 ...

Webjet and eBay have combined to launch a new website, lotsofhotels.com.au, a new site that features lots and lots of hotels from not just Australia, but around the world. For marketers looking to reach a cashed-up audience before they leave for their destinations, the new site will offer a global advertising ...

Multiple Sclerosis (MS) affects not only those diagnosed with the disease but also family, friends and the broader community. MS Australia’s 30-second television advertisement, which launches today, is a creative reflection of this element of MS. “MS is a devastating disease that not only presents an array of symptoms ...

A new brand campaign created by Belgiovane Williams Mackay (BWM) Melbourne is helping to plot a new course for client Simplot Australia brand Birds Eye. The Captain has been synonymous with Birds Eye for years, but the new campaign looks to reposition the brand as a provider of innovative frozen foods made from fresh, ...

A new brand campaign created by Belgiovane Williams Mackay (BWM) Melbourne is helping to plot a new course for client Simplot Australia brand Birds Eye. The Captain has been synonymous with Birds Eye for years, but the new campaign looks to reposition the brand as a provider of innovative frozen foods made from fresh, ...

A new brand campaign created by Belgiovane Williams Mackay (BWM) Melbourne is helping to plot a new course for client Simplot Australia brand Birds Eye. The Captain has been synonymous with Birds Eye for years, but the new campaign looks to reposition the brand as a provider of innovative frozen foods made from fresh, ...

The Commercial Radio Market Profiles have been released to stations and advertisers nationwide and will provide an invaluable reference tool for advertising on radio. There are over 100 detailed market profiles of regional and metropolitan commercial radio areas. Collated every five years, the Commercial Radio ...

In July 2007, Optus launched Australia’s first Home Phone and Broadband Cap bundle – Optus Fusion. ...

One of Australia’s leading independent comparison shopping sites, GetPrice.com.au, today announced the launch of its new website, introducing a range of tools to personalise the user's online shopping experience. GetPrice.com.au managing director, Chris Hitchen, says the new website will extend the online shopping ...

Optimo, one of Australia’s leading graphic design agencies has recently won Gold and Silver at the prestigious 2008 Australian Packaging Awards for their innovative ‘4-Fresh’ designs for KR Castlemaine. Optimo’s awards came in two categories, the Amcor Consumer Packaging Innovation Award, which recognises the variety ...

You’ll never look at instant noodles in the same way again. Launching a bold new integrated marketing campaign, Fantastic Noodles is giving cooking noodles an ‘extreme makeover’. Involving a fictitious TV show, Pimp My Kettle, the company will have professional ‘kettle pimpers’ turn kettles from hell, into working ...

Global research company TNS has released a report detailing a collection of insights into China's consumers in the year of the 2008 Beijing Olympic Game. Jim Sailor, managing director, TNS China, says of the report, "In 2007 we surveyed more than one million Chinese consumers in more than 300 cities, communicating ...

A new report by GroupM, the parent company of WPP's media agencies, shows above the line and digital ad spend in China is expected to grow by 40 percent over the next two years, according to Brand Republic. The ''This Year, Next Year: China' report has been compiled using data supplied by GroupM parent WPP's constituent ...

A world’s best practice quality standard for online research is being launched in Melbourne today by Australia’s peak market and social research bodies. Two years in the making, the Quality Standard for On-line Access Panels (QSOAP) is an initiative of the Association of Market and Social Research Organisations ...

EYE, out of home (OOH) media operator has strategically aligned with leading beer company Asia Pacific Breweries (APB) for the first time to promote TigerLIVE at Singapore Changi Airport. TigerLIVE is Southeast Asia’s first multi-sensory brand entertainment centre spearheaded by APB’s flagship brew Tiger Beer.  ...

Saatchi & Saatchi have announced the appointment of multi-award winning talent Dave Bowman as its creative director, reporting directly to executive creative director Steve Back. Bowman left Droga5 New York to join Saatchi & Saatchi as group creative head in January 2008 and has been involved in the expansion ...

Within hours of Google Maps Street View being launched in Australia, Domain.com.au have anounced that they are using the service to allow their customers to ‘virtually’ explore a neighbourhood and see a property as if they are standing in front of it. For information about Street View on Domain.com.au, visit  ...

To see how Domain.com.au are using Google Maps Street View, read our related news story, Domain.com.au leads the charge for real estate companies using Google Maps Street View. Google Australia today announced the launch of Street View for Australia. Street View is a new feature for Google Maps that enables users ...

For companies looking to outsource key functions of their business, a new survey shows that they need to be careful about the way this financial decision is perceived by their marketplace. One in three Australian companies outsource work functions overseas yet two in three Australians believe that this damages the ...

Hot on the heels of the August issue of Marketing magazine, which focused on corporate responsibility (have your say on the magazine article here), a recent poll conducted by the Heat Group has shown that ethical consumerism is on the rise, and CSR has become a key distinguishing factor in a crowded marketplace. Australian ...

Former Australian Radio Network general manager, Steve Smith has been appointed the COO of Arab Radio Network (ARN) in Dubai, which consists of nine radio stations and is part of the multimedia company Arab Media Group. Arab Media Group CEO, Mr Abdullatif Al Sayegh said that Steve's appointment comes at a time ...

Brand Republic are reporting on a risque new viral ad for Guinness, which has put noses at Diageo out of joint. Diageo has demanded that YouTube remove a fake Guinness viral video spreading across the internet, in which a girl balances a bottle of the black stuff on her back during a group sex session. The 60-second ...

A mobile campaign developed by Starcom MediaVest Group (SMG) for GIO’s CTP Insurance product has resulted in almost 2,000 click-to-call requests from consumers. The aim of the mobile campaign was to engage and reward customers with a competition as well as driving new business growth through a low price proposition. Starcom ...

To hear more from News Digital Media's CEO Richard Freudenstein, check out this exclusive video interview we conducted with him when we were at the Advertising and Marketing Summit in Sydney last week. News Digital Media has released the results of the largest ever survey of its online audience as part of an aggressive ...

A recent survey by Next Digital has confirmed many of the digital trends felt by Australian marketers. "The survey shows that digital media is seen as a significant opportunity for marketing strategists," says Dr Michael Valos, chair of the Monash University Marketing Alumni Association. Dr Valos commissioned ...

MySpace.com today have announced Sony Ericsson Australia as the principal sponsor of the MySpace Pix platform. The dedicated photo sharing channel launched in May this year, and to date has been ‘friended’ by 34,332 MySpace users. The Newshound spent Monday and Tuesday at the Advertising and Marketing Summit in ...

DDB Sydney has officially launched DDB Touch, a channel planning division, which will work closely with clients to effectively plan and execute the most creative brand experiences for Australian consumers. DDB Touch will offer a holistic communication strategic resource at the DDB Group in Sydney, allowing clients ...

It's happening, slowly but surely. Advertisers in Australia are starting to recognise and embrace alternatives to the 30-second TVC. Brand experience agency ABT has completed and launched a high-tech/high-touch, immersive environment to help Optus celebrate its sponsorship of Cirque du Soleil's 'Dralion' tour, ...

Tooheys New has launched the second instalment in its new campaign, For the Love of Great Beer Ideas. Following on from the launch TVC, which centred on the spirit of the innovative Tooheys brothers, the second phase announces the chosen beer idea – the Beer Relay. Based on the premise that the coldest beer on ...

Virgin Mobile Australia is literally handing over the directorial reigns with the latest phase of its  'All You Can Eat' campaign, allowing customers to visit whathappensnext.com.au and storyboard their own ending for the 'All You Can Eat' TV adverts. Virgin Mobile will bring the winning entry to life, and ...

It's a competitive environment, women's lifestyle and fashion magazine publishing, so the launch of Grazia magazine recently has marketers watching closely for how the new masthead will fare and how the launch campaign will position the publication. The new campaign for the Grazia launch from theBrandshop consists ...

Iconic Australian cricket competition, the Sheffield Shield, will make its return to the Australian cricketing calendar this October after a 10 year absence, following the signing of a new marketing partnership between Sanitarium Weet-Bix and Cricket Australia. The five-year partnership is an extension of Weet-Bix’s ...

Australian out of home digital media provider PDM has announced the launch of a pro-bono environmental media partnership with not-for-profit organisation, Planet Ark. PDM will place a series of Planet Ark branded, purpose-built environmental messages and Planet Ark campaign promotions on its entire digital signage ...

Australian universities were top of the class in Google's inaugural global University Online Marketing Challenge. A student team from The University of Western Australia was named the global winner while a team from University of New South Wales (AGSM) was named APAC regional winner today. The Google Online Marketing ...

Sydney-based advertising agency Lowe have announced the further strengthening of its creative department with the appointment of a new creative team, Nathan Lennon and Dave Gibson. Lennon and Gibson, copywriter and art director respectively, recently returned from London where they worked at various leading agencies, ...

Following five successful years in partnership with Cadbury Schweppes, Red Bull Australia Pty Ltd has announced that it will take over sales and distribution for Red Bull Energy Drink from January 2009. Cadbury Schweppes will continue to distribute Red Bull until 31st December, 2008. Success for the energy drink ...

Hitwise announced today that Google search properties (Google.com and Google.com.au) accounted for 87.81 percent of all Australian searches in the four weeks ending 28 June, 2008.  This represents a 11.79 percent increase compared to 30 June 2007. MSN Search and Yahoo! Search properties each received 6.72 ...

Marketers hungry to take advantage of the growing advertising dollars being spent on the mobile platform can now consider reaching their target audience alongside the breaking news content of global news provider Agence France-Presse (AFP). Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), announced it has ...

e-Channel, a premium Australian search engine marketing (SEM) company has announced an agreement with Fairfax Digital to supply its DynamicCreative™ software to manage search engine marketing campaigns across the publisher's classifieds websites – Domain, Drive and MyCareer. The contract follows an extensive trial ...

Australian mobile marketing company Broadcaster Media is proving to be a hit in the U.S., with popular magazine Salon City using their latest mobile marketing tool to interact with readers. Salon City, a beauty, fashion and lifestyle magazine with a Hollywood spin, is using Broadcaster Media’s Smarts platform for ...

Delivering a 99 percent increase on the measurable impact of traditional banner advertising on Fox Interactive Media sites, MySpace.com and IGN.com rich media advertising has proved its worth for marketers to not only get the clicks but to truly engage consumers in the online environment. Recent Australian advertisers ...

DDB Sydney will offer this year’s top News Limited AWARD School students a three-month placement in the LaunchPad program. The 2008 AWARD School graduation party took place on Wednesday 16 July and for the second year running, four students from the Top ten automatically received a placement in the Launchpad program.   ...

Precinct, a wholly owned subsidiary of the Photon Group, within its specialised communications division, has acquired corporate design consultancy Ross Barr & Associates. Precinct is one of Australia’s premier professional services design consultancy. Their vision is to build a compelling creative destination for ...

Getty Images, the world’s leading creator and distributor of visual content and other digital media, and Flickr, a division of Yahoo! Inc. and one of the world’s largest photo sharing communities, recently announced a new collaboration that unites the authenticity of images from the Flickr community with Getty ...

Former M&C Saatchi managing director Simon Corah has been appointed chairman of Access Public Relations. Rochelle Burbury and Andrea Kerekes founded the PR firm, two years ago under the name of Open Dialogue as a PR offshoot to M&C Saatchi, but went it alone in January; taking all 30 clients and staff with ...

Bill Obermeier is stepping down from his role at Telstra as its director of brand, advertising and sponsorship next month and will be replaced by BigPond marketing director Amanda Johnston. When Obermeier started at Telstra he saw a brand devoid of an emotional connection to its customers, "One of the first ...

Virgin Mobile will rapidly expand its retail presence in Australia growing to 19 outlets in total by the end of August. The expansion is part of a national rollout strategy, which will see Virgin Mobile open 13 new outlets across Australia within the next two months, complementing Virgin Mobile’s existing retail ...

Right Idea, a Melbourne based advertising consultancy and part of the Growth Solutions Group – will debut new TVCs for Hardy’s Wines and Open Universities Australia. Both campaigns also include outdoor and print components plus online (Open Universities Australia) and in-store (Hardy’s Wines). The Hardy’s campaign ...

iPhone users can now access optimised ninemsn content, dubbed ninemsn for iPhone, allowing them to access digital product such as National Nine News, Wide World of Sports, Windows Live Messenger, Windows Live Hotmail and Live Search at the touch of their fingertips. Dean Capobianco, head of mobile for ninemsn, ...

Figures recently released by Compete.com show massive site growth for Plurk, one of a new crop of micro-blogging platforms to have emerged in recent months. According to the latest Compete.com figures, Plurk has experienced 4561 percent site growth over the month May to June, which makes it the fourth fastest growing ...

Australian software company Broadcaster Media, creator of the mobile marketing application ‘Studio’ have appointed mobile advertising expert Mike Loftus as CEO. Loftus has more than 20 years of experience leading startups and considerable experience in the mobile advertising space. Best known for launching the ...

Online real estate website Domain.com.au will be one of the first Australian sites to be fully accessible from the new Apple iPhone 3G when it is launched in Australia tomorrow. Domain.com.au users will be able to search for properties to buy, rent and share throughout Australia, directly from the new iPhone.Only ...

Global marketing recruitment company Aquent has announced the key acquisition of leading recruitment firm Professionele Consulting in India. With the corporate spotlight beaming brightly on this part of the world, there is no doubt that many marketers are eyeing this thriving nation with interest. “This is an important ...

Successful tenders for the development of Digital Radio infrastructure in Australia have been announced today. Chief executive officer of Commercial Radio Australia, Joan Warner, said the announcement represents a significant development in Australia’s migration to a Digital Radio platform. “We are now literally ...

DM Creative School is one of the best way to get your start as an art director or copywriter. For two nights a week over 10 weeks, you can collude with the most awarded senior creatives and CDs in the country and develop all the practical creative skills you’ll need. And because the Creative School is held inside ...

DDB Remedy Sydney picked up the ‘Best of Show’ at the 2008 IPA Best Of Health awards in London for their ‘Little Fella’ TV campaign raising awareness and understanding of Erectile Dysfunction amongst Australian men. The IPA Best of Health Awards celebrates the best creativity in healthcare advertising, a sector ...

The OzTam figures we reported on last week suggested that subscription TV had taken a lead in the ratings, and since then the stoush between the free-to-air networks and Foxtel has intensified. Channel Seven responded to the OzTam figures by saying that the majority of the 30 percent of people paying for subscription ...

In a final rally off against Saatchi & Saatchi, DDB Worldwide last week were announced the new holders of the Tourism Australia account. Other agencies who put forward pitches included Publicis Mojo, Singleton Ogilvy & Mather and M&C Saatchi, who previously held the account with the poorly-received “Where ...

Bluetongue Premium beer soaks up 13 percent of its Brand Sales in the Victorian Market... Bluetongue Premium Beer is expanding into the Victorian market with Melbournians enthusiastically adopting the brand’s strong provenance, boutique qualities and unique flavours. Recent growth figures have revealed that Bluetongue ...

David Ogilvy As I Knew Him is a new book about the legendary advertising guru, written by his partner of 25 years Michael Ball. The book has launched online at www.ebook.com and is available free to readers. David Ogilvy As I Knew Him covers all facets of David’s life, from his love of music to his fear of flying, ...

Owner and operator of premium leisure and entertainment assets, Macquarie Leisure Trust Group (ASX:MLE), has opened its assets to third-party brands for advertising and promotional opportunities. The Group, which owns iconic brands such as Dreamworld, WhiteWater World, AMF Bowling, d’Albora Marinas and Goodlife ...

In September's issue of Marketing magazine, we'll be taking an in-depth look at the topic of demographic marketing, and more specifically the challenge of marketing to over 50s. With creative agencies being set up around the world catering specifically to the Baby Boomers, it's clear that marketers are getting wise ...

Daemon Group today announced a five-year, $24 million contract to provide marketing management services to the Australian Defence Force (ADF). The contract is the result of Daemon Group’s participation in a $405 million Defence Force Recruiting (DFR) tender consortium, which included Chandler Macleod Group (CMG), ...

PostClick, one of Australia’s leading online premium website networks comprising 60 partner websites across business, finance, property, lifestyle, cultural groups and entertainment has detailed plans for its future expansion into Indonesia. PostClick's group account director of international business, Tasneem Ali, ...

Whybin\TBWA\TEQUILA has created a new integrated campaign for eBay.com.au called, Big Game Bargain Hunters. Themed around an iconic African big game safari, the ‘Big Game Bargain Hunters’ campaign highlights the unique bargains and extensive range on eBay, and taps into the shopper’s ‘thrill of the hunt’ for great ...

Hill & Knowlton Australia has announced the promotion of Andrew Collett to the position of managing director, based in Sydney. He was formerly the director of client services, H&K Australia and he previously ran the firm's corporate marketing practice. "Andrew is a valued member of our team and a well respected ...

For marketers trying to decide where the majority of their future ad spend will be, new figures from OzTAM seem to undermine the recent decision by Channel TEN to downgrade their full-year earnings outlook for their core business. The OzTAM figures (see image at the bottom of this article) show growth in the overall ...

The August Corporate Responsibility issue of Marketing magazine is being lovingly put together as I type, and the offices have been awash with talk of green practices and socially responsible business plays. I've been busy reading Julian Lee's How Good Are You? so I've been trying not to feel too guilty about all ...

You take your pick of meteorological puns on this one, but it's another example of Fairfax Digital focusing on one of their key business areas - online news and weather. Fairfax Digital has taken a 75 per cent stake in The Weather Company and with it weatherzone.com.au. Mark Hardy, the founder of The Weather Company, ...

Out-of-home digital (OOHD) media company Prime Digital Media (PDM) announced today the addition of QR to their advertising solutions, making them the first Australian out-of-home digital media company to adopt QR technology. QR (Quick Response) Codes add another new dimension to OOHD advertising. By simply flashing ...

Over a third of Australian employees are being hounded by their bosses outside of working hours according to a survey of 1,792 employees by LinkMe.com.au. Over half (53.5 percent) of these employees say that they value their jobs and are therefore afraid to tell their bosses that they object to this contact for ...

This post relates to this year's National Retail Forum (NRF) event. If you haven't got time to read the post, or you just want the skinny on the NRF, consider checking out our event listing on the calendar page - you'll find the information you're looking for quickly and easily there. Industry heavyweight speakers ...

Microsoft has been named as Australia’s most authentic brand in the second landmark Authentic Brand Index (ABI) study released today by Principals and Synovate. Since the first ABI survey in 2006, technology companies such as Microsoft and Google have emerged as Australia's most authentic brands. Microsoft was at ...

Australian/Australasian brand experience agency ABT, has announced the appointments of two additional account directors both with extensive marketing experience. Jason Miller comes on board from BMW Group Australia where he was marketing manager for MINI, and PR specialist Katie Parker joins ABT from Carat Melbourne ...

BBC Australian Good Food will be officially launched today at an industry event attended by Gordon Ramsay. Gordon Ramsay will be an ongoing contributing editor for BBC Australian Good Food, the second masthead to launch under the new publishing partnership between ACP Magazines and BBC Magazines. The first issue ...

GreenLight is the new brand name for Corbis' Right Services Division, one of the world's leading intellectual property services firms. "There is phenomenal growth in the use of music and other iconic content in both advertising and consumer products, and the launch of GreenLight underscores what we see as a huge ...

In the ultra-competitive out of home advertising sector, Eye Media have secured a major coup by retaining the lucrative advertising rights to Sydney Airport’s T2 Domestic Terminal. For marketers, the out of home sector is becoming an increasingly important consideration when it comes to deciding on their media spend, ...

Virgin Mobile Australia has just launched its new 'All You Can Eat' advertising campaign, designed to build awareness and understanding of Virgin Mobile’s Free Virgin to Virgin offer. ...

Rainforest Rescue is taking its message to the people of Sydney via a poster campaign supported by Adshel's outdoor advertising sites. During May and again in July, 100 poster sites have been made available at train stations and bus stops in Sydney for Rainforest Rescue to promote the cause. "In 10 years Rainforest ...

More than half of Australian employees believe that Australia offers the greatest job prospects in the current global economy, according to a survey of 1,449 employees by career-building and networking company LinkMe.com.au. And apparently Victorians have more global perspectives than their NSW counterparts. Demonstrating ...

Sydney Monorail has launched a partnership with Breeze Tech to deliver a Bluetooth enabled transit network across its station platforms. ...

In a move that is sure to be of interest to entrepreneurs and SME small business owners, Melbourne-based Mostyle has just launched a new service designed for mobile use that allows anyone to create a free 3G mobile website and publish it to a global community. Mostyle offers a streamlined web interface, which produces ...

A new campaign being launched on July 1 by Australia’s peak body for the architecture profession, the RAIA, centers around dropping the word 'Royal' from their title to just become the Australian Institute of Architects. ...

The ongoing battle for social networking supremacy is set to heat up, following the announcement of a significant MySpace redesign. The news of the redesigned elements comes just as the blogosphere has been reporting on Facebook matching MySpace's monthly visitor numbers (see graph below for details). MySpace today ...

Tribal Fusion, the world's largest independent online advertising network launched into the Australian marketplace this week. Through the latest ad serving and optimisation technology, Tribal Fusion looks to deliver advertising solutions to brand and direct marketers and premium publishers by offering customised ...

International PR firm Porter Novelli has appointed Richard Muller as new managing director of its Sydney office effective late July. Muller joins the consultancy after four years with Edelman China, where he was managing director of Edelman's China corporate and financial practices and was most recently managing ...

Eye, out of home media operator, has expanded the reach of its leading Digital Mall Media network in Australia. The network now boasts over 115 Landscape Digital displays at Australia’s leading shopping centres across all five major metropolitan markets. ...

Cadbury Schweppes is re-launching its Cool Ridge still spring water brand, with a brand refresh that will hit shelves this month incorporating a new pack design and a new product positioning. The new packaging has been developed to maintain the ‘natural’ heritage of the brand which consumers previously associated ...

A survey of Australian company directors has revealed an overwhelming trend to continue – or increase their marketing spend, despite the slowing of the Australian economy, something marketingmag.com.au blogger Brendon Cook discussed a month ago here. Brendon, CEO of oOH Media, had this to say then: "Research by ...

International optical retailer Specsavers will launch its first TV campaign in Australia this month, after appointing The Foundry late last year to manage strategic development of the company’s TV campaign. Specsavers is the third largest eye-care retailer in the world with an annual turnover of over $A2.1 billion. ...

If you're one of the biggest and most powerful companies in the world, who do you go to for help winning new SME business? Well, for Microsoft the answer was Acxiom, and their customer information management solution software as service (SAS). "For a company like Microsoft, with such a broad range of customers and ...

The Newshound got over to the UK recently, where he noticed that advertisers were finding more and more creative spaces to squeeze their work into. The moving handrail of an escalator was a new one to for the Newshound, but it perfectly illustrated the way advertisers are always striving for new real estate. So ...

The NSW branch of AIMIA (the Australian Interactive Media Industry Association) is pleased to announce Pearl PR as its PR Patron for 2008. The AIMIA NSW patronage program allows companies with an interest in digital media to gain exposure, promotion and access to the full spectrum of the Interactive Media and Digital ...

Australian online marketing agency Sputnik announced that it is working with Kmart to create a first time digital promotional plan in order to drive internet users into Kmart stores during its annual toy sale in July 2008. In an integrated promotion, the goal is to transfer enthusiasm experienced online into sales ...

Emirates Airline and Breeders’ Cup Limited on Monday announced a sponsorship agreement through which Emirates, the Dubai-based international airline, will become title sponsor of the US$3 million Breeders’ Cup Turf at the Breeders’ Cup World Championships. The Breeders’ Cup World Championships, Thoroughbred racing’s ...

This week Australian founded animation and visual effects studio, Animal Logic, announced its expansion into the game and interactive entertainment business with the formation of Animal Logic Interactive (ALI), to be headquartered in Los Angeles. Never heard of Animal Logic? You may think you don’t know who they ...

The soon-to-be-released July issue of Marketing magazine (check it out at the newsstands from 25th June) includes an article bemoaning the state of much advertising creative, which the author argues, often do little more than wallpaper our environment. In an industry that churns out thousands of creative pieces weekly, ...

The Newshound is seeing a worrying trend developing across mainstream marketing channels, where everyone is suddenly becoming everyone else's mate, and he's sure we've got social media sites like Facebook to thank. On Facebook, The Newshound is pretty popular - nearly 360 friends and counting. Odd then that weekends ...

Parents are unhappy with the current food labelling system in Australia and are calling on government to take action, making it easier for them to make everyday healthy food choices. It seems that Marketing magazine has been flexing its telepathy muscles again. The July issue of Marketing goes on sale on 25th June, ...

Julian Cole is a busy guy. In between single-handedly taking major transport companies to task, writing one of Australia's top 50 marketing blogs, being a regular media darling on all things social media, and helping out over at Naked Communications, Julian has put together a list of the top 50 Australian marketing ...

This one's been doing the rounds throughout the blogosphere over the last few days, and while it's not like The Newshound to be, ahem, behind on a story, it's just too good an opportunity to miss passing this one on. As well as being evidence of the remnants of a sense of humour in advertising and marketing, this ...

Here's one for all the printing tech gurus out there. GMG, supplier of high-end color management and proofing solutions, is to announce at Drupa its new product GMG Connect. GMG Connect links up GMG’s proofing and color management products to create a central, scalable color management workflow solution. This networked ...

TorchMedia has launched Shopper Connect, a new membership programme for direct advertisers. Shopper Connect offers discounted out-of-home retail media packages, exclusively to businesses who sign up for yearly membership. It also aims to educate direct advertisers about retail media and how it is best used for branding ...

Continuing its push into the retail sector, M&C Saatchi has launched 'Brands in Space', a new company specialising in the design of branded retail environments. The business is headed up by Gary McCartney, an architect specialising in store interiors, who was previously environment design director at IdeaWorks. ...

Melbourne based corporate communications agency Pesel & Carr is thrilled to announce the commencement of its work with Spirit of Tasmania, having won a four way competitive pitch. Barbara Pesel, managing director of Pesel & Carr, said: “Everyone on the team is incredibly excited about this great new opportunity. ...

Starcom MediaVest Group (SMG) today announced the appointment of Linda Brown to the role of national systems catalyst. Based in Melbourne, Ms Brown will be responsible for agency planning tools and systems and will report to national research and accountability director, Emma Montgomery. In welcoming Ms Brown ...

It's good news for sponsors of The Australian Open, as the latest Sweeney Sports Report released today has tennis as the nation's favourite sport for the first time in 17 years. The 2007-08 edition of the Sweeney Sports Report shows that almost six of every ten (57 percent) adult Australians in the major cities are ...

No stranger to eye-catching campaigns, Nando's most recent offering, 'Big Chicken 08', created by Melbourne agency CHE, brings reality chicken to the small screen. 'Big Chicken 08' is a series of six 30 second reality television episodes, in which those familiar with some of Nando's previous ad offerings will recognise ...

Corbis today announced that Amy Timbrell has been appointed sales director, Australia. Timbrell will oversee all sales and service for the Australian market, based in the company’s Sydney headquarters. Amy’s decade-long sales and marketing career began in Australia and has since spanned Asia Pacific, Europe and ...

Saatchi & Saatchi this week unveils its print and PR initiative for SONY Australia, highlighting SONY’s commitment to offsetting carbon emissions from their corporate travel. Beginning as an internal communication piece for the electronic giant, the advertising campaign centres on the ‘growth’ of a grass car ...

Fenway Sports Group (FSG), a leading sports and entertainment marketing firm based in Boston, announced yesterday that The Ritz-Carlton Club has selected FSG as its sports marketing resource. Introduced in September 1999, The Ritz-Carlton Club provides high-end fractional ownership offerings (Ed: is this a euphemism ...

Corbis, a leading visual media provider for the creative community, has announced that it will begin offering clips from films, outtakes and previously unreleased footage in HD from Maysles Films, one of America’s most recognised documentary filmmakers. The announcement was made last week during an exclusive screening and book signing of A Maysles Scrapbook: Photographs / Cinemagraphs / Documents with Albert Maysles at Tribeca Cinemas in New York City.

Following a competitive pitch, Melbourne based CUBED Communications has been appointed to the account of Plan International Australia (Plan). Plan is a not for profit change agent which works at the grass roots level in the developing world to empower communities to overcome poverty, so that children have the opportunity ...

Acxiom® Corporation (Nasdaq: ACXM), a global leader in customer information management and technology, recently announced the selection of its Customer Information Solution by Golden Glow Natural Health Products (Golden Glow®), Australia’s largest and most trusted vitamin and supplement mail order business. Acxiom’s ...

Australian PR agency miraworld, headed by Barbara Raffellini, has been singled out for its networking capabilities and international success at the European, African and Middle East Regional Meeting 2008, organized by the World Trade Center in Pescara-Chieti. Patrizia Angelini, Italian TV journalist and president ...

According to research just released by MySpace.com, over 73,000 Australian mothers between the ages of 21-34 are using MySpace.com. Traditionally considered the realm of young adults or teens, these findings are consistent with Nielson’s demographic insights, which tell us 68% of the total Australian MySpace ...

Robot Meets Alien, launched in August last year, has opened a satellite office in Los Angeles on the back of winning Southern California Spirits (SCS) for brand strategy and word of mouth marketing. SCS are launching a suite of boutique spirits starting with premium energy infused vodka brand Abstract Standard. Director ...

MTV Networks Australia and ninemsn are partnering to deliver a range of MTV’s content to ninemsn’s audience of over eight million people. The MTV content available will include international shows such as PUNK’d, MTV Cribs, Jackass, Pimp My Ride and The Hills along with locally produced content like MTV’s flagship ...

Adshel has recently appointed Joana Barros as National Marketing Manager based in Sydney. Joana joins Adshel with extensive client-side experience in the entertainment and media communications industries, most recently responsible for the success of Telstra BigPond’s flagship entertainment portfolio, BigPond Movies. Joana ...

oOh!media has undertaken a major restructure and made a significant investment in an internal learning and development program to support the company's recently announced strategic direction and re-branding from Network Outdoor. The restructure and L&D investment were need to better reflect the values ...

Target stores nationally this week launched an exclusive World Youth Day Sydney 2008 (WYD08) clothing range. The range of women’s and men’s apparel was created by Australian company Kid Crew Express, a manufacturer of women’s and children’s clothing. This week all 159 Target stores nationally – including 27 NSW ...

Melbourne-based strategic communications consultancy, The Reputation Group, has been awarded a prestigious International Association of Business Communicators (IABC) Gold Quill Excellence Award for its work on the campaign, 'Don’t Be A Tosser, Bin Your Butts' for Sustainability Victoria. The social marketing campaign ...

Saatchi & Saatchi this week unveiled a print and outdoor campaign for Sony’s car entertainment range called 'In-Car Conversations'. ...

Almost half of victims of cyber bullying attacks in the workplace have not been taken seriously by their employers when seeking support and assistance, according to a survey of 1,782 employees by Australia’s online career network, LinkMe.com.au. Half of all cyber bullying is carried out by colleagues, closely followed ...

Telstra 3G and Next G™ pre-paid mobile customers are now able to recharge their phone and manage their profile directly from their handset with the addition My Pre-Paid, a new self-serve facility, to their service. Created by Telstra and m.Net Corporation, the solution allows Telstra to leverage the growing convergence ...

The Olympic Games have already kicked off as the war between sponsors to capture audience attention has begun. Aussie brand experience agency ABT has established a Beijing office to handle Olympic projects and just recently staged the massive 'Street Olympics' for Snickers, with urban street events featuring ...

ACP Magazines will publish music bible Rolling Stone magazine in a masthead swap deal with new specialist publisher WolseleyMedia. WolseleyMedia, which recently acquired Next Media, will add ACP magazines’ Tracks and Waves to its portfolio. The two surfing titles were part of the EMAP Australia portfolio acquired ...

Strategy, marketing, research and creative services firm Growth Solutions Group (GSG) has appointed Lucy Carruthers to a senior consultant role specialising in brand strategy and marketing effectiveness. Ms Carruthers is a former management consultant with McKinsey & Company in Australia and North America ...

Salmat has revealed a new corporate brand and marketing campaign to highlight its connection to 20 million Australians every day. Developed over a period of two years, Salmat’s joint managing directors Phil Salter and Peter Mattick said the new branding clearly identifies each of the company’s four business divisions, ...

In an Australian first, Eye Media employs a new interactive media engaging with business travellers in Sydney, Melbourne and Brisbane domestic airports. The installation of strategically placed interactive light projectors delivers greater creative scope to targeted audiences within Qantas Terminals. “The media ...

Australia’s largest search marketing company, Outrider (formerly 24/7 Real Media Search; a division of Group M), has announced the appointment of Marcelo Silva as general manager, Outrider Australia. Silva joins Outrider from PayPal Australia, where he has been head of marketing since July 2005. Before that, ...

Site Intelligence has announced its expansion into the Australasian market. Businesses across Australia and Asia can now benefit from Site Intelligence’s expertise in providing seamless business intelligence across on and offline data; therefore improving the efficiency of their multichannel activity. With a ...

The Nine Network’s new wildlife documentary series, Tiger: Spy in the Jungle has continued to draw audiences to the Monday 7.30pm timeslot, following on from the success of Life in Cold Blood. From the master of natural h