Marketing
Author: Matt Granfield
2010 marketing predictions
Last year I made some marketing predictions for 2009 and I was about 90% right. I failed to anticipate that house prices and car sales would go through the roof (although I did buy a house and a car, so go figure), and I thought Kim Jong Il would be dead by now, but other than that, 2009 was a predictably strange ...
Audit: 2009 marketing predictions
Last year I made some marketing predictions for 2009. I thought it might be timely to see how accurate I was before I hypothesised my marketing predictions for 2010. Prediction #1: Marketing budgets will be slashed by 35%. Looks like I wasn't too far off actually. Forrester's Laura Ramos found that marketing budgets ...
The Gen Y Translator
Everyone knows the number one rule of social media engagement is to be honest, and everyone knows the number two rule is don't start something you can't finish (as in, don't start a celebrity Twitter account and write in it for two days and then not write anything in it again, because you end up looking like a dick). ...
Social media jobs (and how to get them)
So you want a job working in social media huh? Living the dream. Playing on Facebook all day and getting paid to do it, tweeting for fun and profit, working from your laptop in exotic locations around the world while you give inspiring speeches at marketing conventions and advise multinational corporations on influencer ...
Optus and social media's critical mass
Let me introduce, if I may, Bradley Hughes. Bradley is a self-described 'social entrepreneur' who likes cycling, chess, gardening and reading. Bradley wears glasses, suits, votes green, has a keen interest in water conservation and he lives in Rockdale, NSW. I’ve never met Bradley Hughes, in fact I’ve only known ...
Finding your social media influencers
Go to the bottom drawer in your storage cupboard and dig out an old high school class photo. It can be any year, the daggier the better. Get a non-permanent whiteboard marker out and circle the cool kids (and if you weren’t one of them, now is not the time to pretend, we’re doing important research here). What do ...
The Great Depression, The Great Gatsby and The Green Light
The Great Depression caused rather a lot of problems. In America millions of unemployed labourers were impoverished. Farmers lost their land and ended up in the cities. Wages went through the floor. In Germany, the country stuck with the bill for World War I, The Great Depression gave rise to nationalism and gave ...
Developing a social media strategy for your brand
You’ve got a marketing plan of course, and a business plan, and a company mission statement, and you’ve probably got a bunch of other formal forms informing you of the formula for formulating strategic marketing decisions, but in all of that there’s probably not a single bit of guidance on what to do when TeenyBopper88 ...
Everything you need to know about social media monitoring
I used to work at Dominos. In fact, the dots paid my way through the first year of uni. I was hired as a delivery driver, but because they liked me they used to give me the cushy eight-dollar-an-hour dough-making shift on Saturday and Sunday mornings. I saw a lot in those days, hanging out the back bumming cheap ...
Breaking through the clutter: a look at exposure to advertising messages
I’ve been telling people for years that they see 3,000 ads a day and they all believe me. No one blinks. No one questions the number. It’s in all the textbooks and it’s all over the interwebs. And everyone knows the interwebs don’t lie. Secretly, I’ve been a little skeptical. Presuming you actually get eight hours ...
State of the social media sphere address
Things change quickly in Interwebs land. Here’s what you need to know so you can look knowledgeable and sound educated in front of the people who presume you know a lot about all this sort of stuff because you’re in marketing and it’s your job to know these things. Call it a ‘State of the social media sphere’ address ...
10 Marketing Predictions for 2009
Matt Granfield shares his top 10 predictions for the year ahead: 1. Marketing budgets will be slashed by 35% 2. Marketing expectations will be raised by 35% 3. Facebook will not be sold, Twitter will not be monetised and MySpace will grow at precisely the same rate as the American economy 4. A major Australian ...
How social media won Obama the US Election
"There is only one tool, one platform, one medium that allows the American people to take their government back, and that's the internet…” It’s one of the more famous lines in recent American political campaign history, and it’s bang on the money. Literally, the internet has changed the way candidates communicate ...
How to get the world's attention without being remarkable
Count to 3,000 in your head. Go on. It'll take a while, but give it a shot. You're not going to do it are you. It would take too long. You've probably tried it a few times when you couldn't get to sleep and you probably lost count and got bored somewhere in the hundreds. Even if you tried really hard and counted, ...
20 ways to inoculate your business against impending global financial doom - part II
In part two of a two part series, Matt Granfield brings you 20 ways on how best to keep a clean pair of dacks on in this volatile economic environment. Treat this as a cheat sheet for maintaining and creating harmonious business perspectives. Part One Part Two 11. Get on LinkedIn and start networking your arse ...
20 ways to inoculate your business against impending global financial doom - part 1
In part one of a two part series, Matt Granfield brings you 20 ways on how best to keep a clean pair of dacks on in this volatile economic environment. Treat this as a cheat sheet for maintaining and creating harmonious business perspectives. Part One 1. Make your customer service truly remarkable. No, seriously, ...
Does your company need a Facebook page?
Want to know at a glance if your company needs a Facebook page? In a 2006 survey of college students conducted by Student Monitor, Facebook was named the second most popular 'thing' on the planet. It tied with beer and was beaten by the iPod. In August this year research firm comScore officially declared Facebook ...
more about our blogger
Matt Granfield
Given the choice, Matt would spend all day writing songs in the kitchen, but fiscal necessity finds him spending most of his time developing digital strategies and giving online marketing advice to a range of clients including banks, political parties and beverage manufacturers. He is a managing partner in a number of specialist consultancies and also works for Brisbane advertising agency Gallery De Pasquale.
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So you've got web analytics, now what?
You have come to expect a certain amount of unique visitors to your website every month. You know that 30% of website hits bounce and the average time spent on the company site is around 1 minute, 10 seconds. Your overall traffic has increased by 48% in the last month (which is great news) and it’s only the start ...
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So you've got web analytics, now what?
You have come to expect a certain amount of unique visitors to your website every month. You know that 30% of website hits bounce and the average time spent on the company site is around 1 minute, 10 seconds. Your overall traffic has increased by 48% in the last month (which is great news) and it’s only the start ...
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Moments with marketers: Rebecca Derrington
What do you do? I run an online social media business called SourceBottle. The free site helps journalists and bloggers find ‘fresh’ sources, and businesses and PRs get publicity. My vision for the service is simple: for every ‘call out’ that’s posted on SourceBottle to be flooded with quality responses; and for ...
