Marketing
Author: Craig Wilson
Marketers need to turn to 'inbound'
Did you know that the internet is now the most consumed media in Australia? According to the ‘2009 Nielsen Annual Internet and Technology’ report the average Australian spends 16.1 hours per week online. This is compared to TV at 12 hours per week, radio at 8.8 hours, Video at 5.4 hours, online radio at 4.6 hours, ...
It’s the package not the platform
The digitisation of media has led to a power shift in the producer/publisher relationship. Marshall McLuhan famously pointed out in 1964 that the medium is the message, and 45 years later it’s possible to say that the message is the medium, or that it’s the package not the platform. Prior to the easy digitisation ...
A glimpse into the future at SXSW and Web 2.0
It is widely accepted that Australia is up to three years behind the US in our adoption of new media technology and social media in particular. As a result, I always see trips to the US as a glimpse into the future of this industry. The recent announcement that the Australian government is finally going to bring ...
What will agencies do when everyone can bypass advertising?
The dawning of the digital age has created much hand-wringing among traditional media providers and the advertisers who feed them. A plethora of new options has seen rapid erosion of the once mighty traditional media power base. The press is under grave threat as consumers can quickly and freely access specialist ...
more about our blogger
Craig Wilson
Craig is the MD of Sticky Advertising, Newcastle’s first digital, social and traditional media agency. Craig's blog, Media Hunter disseminates information about the media landscape in his own region, Newcastle, Australia and internationally, presenting facts, opinions and alerts to the latest news and views. You can also follow him on Twitter.
Craig was a contributor to worldwide marketing book, The Age of Conversation and Age of Conversation 2. Craig is an accomplished sailor and cyclist who has lived in Finland, Washington and Colorado.
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Why social media and marketing don't mix
The reason why social networking websites are so popular You’ve seen the news, been to the conference and watched the YouTube video. You can’t hide from it; social media is huge. In fact Facebook has almost 8 million users in Australia alone and Twitter is growing at a rate of more than 1000% per year. Face it – ...
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Why social media and marketing don't mix
The reason why social networking websites are so popular You’ve seen the news, been to the conference and watched the YouTube video. You can’t hide from it; social media is huge. In fact Facebook has almost 8 million users in Australia alone and Twitter is growing at a rate of more than 1000% per year. Face it – ...
- Apple loses its 'i'
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Why social media and marketing don't mix
The reason why social networking websites are so popular You’ve seen the news, been to the conference and watched the YouTube video. You can’t hide from it; social media is huge. In fact Facebook has almost 8 million users in Australia alone and Twitter is growing at a rate of more than 1000% per year. Face it – ...
