Marketing

It’s that time of year again – Marketing’s about to pack our suitcases, leave the 'beautiful one day, perfect the next' Melbourne weather and head off to ad:tech to suffer sunny Sydney. If you’re at ad:tech, swing by stall 19 where we’ll be serving up free March Digital Issues alongside free coffees made by our ...

Marketingmag.com.au had a chat with Paul Bennett, chief creative officer and managing partner with IDEO. If you would like to see a certain marketer profiled, please email your suggestion to Sean Greaney on sean.greaney@niche.com.au. What do you do? There’s a great quote in Woody Allen’s movie Annie Hall that ...

In this special edition Marketing magazine podcast we reveal our interview with Steve Chazin, featured in this month’s Apple Superbrand Profile (in March’s Digital Issue – on newsstands now). Chazin is a former Apple marketer and currently CMO for DimDim. For those of you who’ve read the feature and want more – here ...

Marketingmag.com.au had a chat with Greg Bosnich, marketing director at Volvo Australia. If you would like to see a certain marketer profiled, please email your suggestion to Sean Greaney on sean.greaney@niche.com.au. What do you do? I’m an anomaly: a marketing manager that has been with the same brand now for ...

In the second half of our interview with Saneel Radia, alchemist from Denuo, he gave his views on the iPad and social media. Hear the first half, where Saneel spoke on the future business models of media agencies and the skillset necessary for tomorrow’s creative. ...

Saneel Radia, an alchemist from Denuo, joined us this week to speak with Sean Greaney about the future business models of media agencies and the skillset needed by tomorrow’s creative. Hear his views on the iPad and social media in the second half of our interview. ...

In the first Marketing magazine podcast for 2010, Sean Greaney speaks to Jack Matthews, CEO of Fairfax Digital, on the future of media organisations. The long and short? Niche, social media and... mobile, mobile, mobile. ...

Whatever your opinion of the game itself, no media spot can guarantee as varied attention as the Super Bowl. Viewership decline aside, a marketer's advertising buck during the Super Bowl breaks out of its 30-second TVC container and in front of the eyeballs of engaged online seekers. Few TV spots can guarantee multichannel ...

Marketingmag.com.au had a chat with David Krupp, client solutions manager at Nuffnang Australia. If you would like to see a certain marketer profiled, please email your suggestion to Sean Greaney on sean.greaney@niche.com.au. What do you do? I am the client solutions manager of Nuffnang Australia. What does ...

Marketingmag.com.au had a chat with Tristan Fawley, @www digital's creative director. If you would like to see a certain marketer profiled, please email your suggestion to Sean Greaney on sean.greaney@niche.com.au. What do you do? Creative Director of @www Digital Sydney. We provide strategic digital advice ...

What do you do? I run an online social media business called SourceBottle. The free site helps journalists and bloggers find ‘fresh’ sources, and businesses and PRs get publicity. My vision for the service is simple: for every ‘call out’ that’s posted on SourceBottle to be flooded with quality responses; and for ...

Marketingmag.com.au had a chat with Owen Davies, general manager of marketing and communications at Bendigo and Adelaide Bank. If you would like to see a certain marketer profiled, please email your suggestion to Sean Greaney on sean.greaney@niche.com.au. What do you do? Pretend to be a marketer. Seriously, ...

Marketingmag.com.au had a chat with Mark Armstrong, general manager at FirstClick Consulting, Melbourne. If you would like to see a certain marketer profiled, please email your suggestion to Sean Greaney on sean.greaney@niche.com.au. What do you do? I’m general manager for FirstClick Consulting in Melbourne. ...

We’re tucking a big 2009 in under the covers and looking fearfully, excitedly and giddily toward 2010. We’re lucky enough to be out from 18 December to 4 January, 2010. We’re well and truly ready for 5 January, armed with a few surprises for the new decade. If you've not yet filled out our reader's survey, take ...

Marketingmag.com.au had a chat with Lachlan Pottenger, director at Market United. If you would like to see a certain marketer profiled, please email your suggestion to Sean Greaney on sean.greaney@niche.com.au. What do you do? 
Director at Market United Sydney. Previously creative director and co-founder ...

Marketingmag.com.au had a chat with Marina Majeran, marketing manager for Centro Roseland. If you would like to see a certain marketer profiled, please email your suggestion to Sean Greaney on sean.greaney@niche.com.au. What do you do? I have a great time planning, creating and implementing the marketing strategies ...

Niche Media, publisher of Marketing, is moving over the weekend. Which will be a great opportunity for changing things up following the reader’s survey. But before we get on to the fun stuff, there’s the headaches, back aches and commotion involved in moving. Things should (famous last words) run smoothly, but: Marketingmag.com.au ...

Marketingmag.com.au had a chat with Robelen Bajar – group marketing manager, Melbourne IT Ltd. If you would like to see a certain marketer profiled, please email your suggestion to Sean Greaney on sean.greaney@niche.com.au. What do you do? I’m currently group marketing manager – business and consumer, at Melbourne ...

Marketingmag.com.au had a chat with Kimberley Francis – marketing director, entertainment and devices division, Microsoft. If you would like to see a certain marketer profiled, please email your suggestion to Sean Greaney on sean.greaney@niche.com.au. What do you do? My role is twofold. Firstly, I’m the marketing ...

Given some of the less erudite among Marketingmag.com.au’s audience shun our print offering, now seems a good time to combine my first blog with an online ‘allo! The fact that I promised this blog would be out in the December/January issue and that hits newsstands tomorrow has ever-so-little to do with it. I’m a ...

Marketingmag.com.au had a chat with Rod Curtis – strategy and planning director and partner of Twenty20 Communications. If you would like to see a certain marketer profiled, please email your suggestion to Sean Greaney on sean.greaney@niche.com.au. What do you do? 
Co-founder and partner of Twenty20 Communication ...

In celebration of Friday, I thought I’d pretend I had a spare moment and introduce some new bloggers to our Marketingmag.com.au cadre. First down the red carpet we have Anthony Baker and Chris Fiteni of Nucleus Digital Strategy. They’ll be commenting primarily on – you guessed it – the world of digital strategy. ...

Marketingmag.com.au chats to Llew Jury – managing director of Reload Media. If you would like to see a certain marketer profiled, please email your suggestion to Sean Greaney on sean.greaney@niche.com.au. What do you do? I am founder and managing director of Reload Media, a SEO, SEM and social media marketing ...

Want to improve Marketing magazine, Marketingmag.com.au and get a free Village movie ticket? Fill out our brand new reader’s survey! If you’re a subscriber and one of the first 200, you’ll score a free movie ticket – no strings, small print or appendices, simply our gift for your time. On top of this, if 20 loyal ...

Marketingmag.com.au chats to Cameron McPherson – general manager of Rodeo Agency. If you would like to see a certain marketer profiled, please email your suggestion to Sean Greaney on sean.greaney@niche.com.au. What do you do? I have recently joined Rodeo Agency, part of the Mitchell Communication Group, as general ...

Marketingmag.com.au chats to Cecelia Haddad – director of Marketing Elements Pty Ltd. If you would like to see a certain marketer profiled, please email your suggestion to Sean Greaney on sean.greaney@niche.com.au. What do you do? I am the director of Marketing Elements Pty Ltd. What was your first job? I was ...

Following the findings of the Australian Communications and Media Authority’s (ACMA) annual report, Experian offers Marketingmag.com.au readers some top tips on how to avoid having your emails spam filtered. One of the major findings of the report was a 21% increase in email spam over the last year. The ACMA received ...

Marketingmag.com.au chats to Amar Vohra – head of marketing communications for SAS Australia. If you would like to see a certain marketer profiled, please email your suggestion to Sean Greaney on sean.greaney@niche.com.au. What do you do? I head up the Marketing Communications group for SAS Australia and New Zealand. ...

Marketingmag.com.au chats to Paul Wilson – joint marketing coordinator and managing director of Blocks Global and Square Circle Triangle. If you would like to see a certain marketer profiled, please email your suggestion to Sean Greaney on sean.greaney@niche.com.au. What do you do? Chief coffee maker, cleaner, ...

Marketingmag.com.au chats to Tom Skotidas – head of marketing and business development for First Rate. If you would like to see a certain marketer profiled, please email your suggestion to Sean Greaney on sean.greaney@niche.com.au. What do you do? I am the head of marketing and business development for First Rate, ...

Marketingmag.com.au chats to Rob McKay – general manager, marketing, of Luxottica If you would like to see a certain marketer profiled, please email your suggestion to Sean Greaney on sean.greaney@niche.com.au. What do you do? I’m the group general manager, marketing, of Luxottica. I oversee the implementation ...

Marketingmag.com.au chats to Natalie Forsyth – vice president, marketing and strategy, Asia Pacific, of Premiere Global Services. If you would like to see a certain marketer profiled, please email your suggestion to Sean Greaney on sean.greaney@niche.com.au. What do you do? Vice president – marketing and strategy, ...

Marketingmag.com.au chats to Sal Farrow – founder of New Media Marketing and freelance consultant. If you would like to see a certain marketer profiled, please email your suggestion to Sean Greaney on sean.greaney@niche.com.au. What do you do? I set up my own marketing consultancy this year, New Media Marketing, ...

Sean Greaney slips on a well-used balaclava to bring you the guarded secrets of Apple. Steve Jobs is Eve. I don’t know if I can turn Gates into Adam, but for the sake of the piece and analogy, let’s go with that. Anyway, Jobs is Eve. Or a child helping mum bake a chocolate cake, holding the beaters. Or me in front ...