Content - Marketing Magazine

Marketing

Author: Brett Waters

Five steps to social strategy success

The shift towards the social web calls for a new mindset in the relationship between organisation and consumer – a mindset characterised by transparency and accountability, employee empowerment and spontaneity. From an operational or legal standpoint, the social web may at first appear too risky or impractical, ...

How to build a crowdsourcing community

For years, companies kept their innovation processes hidden, averse to the risk of intellectual property theft and marketplace copycats. But times have changed. The ...

On the front foot: customer experience counts

Organisations interacting with today’s consumers face a rare combination of circumstances. Sky-high expectations, unlimited options and the sweeping consumer empowerment driven by social networking have created a force unlike any of us have experienced before. After decades of being managed and forced to adapt to ...

Can Facebook really help your business?

Research shows that Australian consumers want organisations to communicate with them through social media outlets such as Twitter, YouTube and Facebook. Yet many organisations are hesitant and feel unsure how to approach this new channel. ...

When all that Twitters isn't gold

Marketers are increasingly turning to social media such as Twitter, Facebook and YouTube in an attempt to promote their products or services. They are lured by industry success stories showing how social media is helping to increase market share for everything from fashion labels and restaurants through to electronic ...

Best practice eDM #5 - Spam flags

Here we are at the end, finish line under our feet, with a look at some common spam flags. Having provided an excellent reference for marketers, both considering eDM and old-hands, Brett will join our 'Guru Bloggers' with a regular contribution. 1. Understanding ISPs as a meta-audience2. Acquiring email addresses ...

Best practice eDM #4 - Content is king

The homestretch has curved into site, here we are at Brett's second last post on squeezing the most value out of your eDM. Today Brett offers that poignant among poignant reminds – content is King with a capital K and a rather large crown. 1. Understanding ISPs as a meta-audience2. Acquiring email addresses – the ...

Best practice eDM #3 - Do the inside work

Well, we've crested the halfway mark and are on the third post in Brett's week long series explaining how to get the most out of your eDM. Today we look at an often overlooked factor – getting the internals right. 1. Understanding ISPs as a meta-audience2. Acquiring email addresses – the right way3. Do the inside ...

Best practice eDM #2 - Acquiring email addresses

Welcome to the second post in a week long series explaining how to give your eDM the best chance at great ROI. Today we look at how to acquire email addresses – the right way. 1. Understanding ISPs as a meta-audience2. Acquiring email addresses – the right way3. Do the inside work4. Content is king5. Spam flags Rates ...

Best practice eDM #1 - ISPs as a meta-audience

Welcome to the first in a week long series explaining how to give your eDM the best chance at great ROI. We’ll begin with a look at ISPs as your meta-audience and how this influences your campaign, and then progress as below. 1. Understanding ISPs as a meta-audience2. Acquiring email addresses – the right way3. ...

more about our blogger

Brett Waters

Brett Waters is RightNow vice president Asia Pacific – South, based in Sydney. He has 18 years experience in the industry and originally joined RightNow from Oracle Corporation where he held several positions.

Advertising

Looking for a new challenge? Check out these recently added MyMarketingJobs or search for a specific job using the Search tab.

Assistant Brand Manager Charterhouse Partnership
3 Sep 2010 Sydney

Brand Manager Charterhouse Partnership
3 Sep 2010 Sydney

Brand Manager FMCG Charterhouse Partnership
3 Sep 2010 Sydney

Keyword:

Advertise with us

Advertising and Sales

Contact Name	Telephone
Aaron Jackson	03 9948 4988

Other Enquiries

Email	Groups/Feeds
Marketing Mag	Facebook group
-	Twitter feed

Editorial

Contact Name	Telephone
Sean Greaney: Online Editor	03 9948 4972
Kylie Flavell: Magazine Editor	03 9948 4900
Matty Soccio: Magazine Deputy Editor	03 9948 4992

About marketingmag.com.au

Welcome to marketingmag.com.au, the online home of Australia's marketing community. marketingmag.com.au is a dedicated online space for marketers to discuss daily industry news, to argue or agree with industry-leading expert bloggers, and to share insight and opinion about the Australian marketing community. At marketingmag.com.au, you can have your say on exclusive textual, audio and visual content about a diverse range of marketing sectors, including direct marketing, branding, advertising, digital marketing and recruitment.

marketingmag.com.au has partnered up with MyMarketingJobs to offer a comprehensive jobs database, allowing visitors to the site the chance to search through extensive marketing-specific jobs listings. Registered users can take advantage of the added benefits of being able to upload their own detailed candidate profile, tailor job searches specifically to their experience, receive regular job listing updates, and allow themselves to be headhunted by recruiters.

All this featured content and more will, for the first time, bring Australia’s marketing community together around a dedicated online resource, and there are even more benefits to come over the course of the year for registered marketingmag.com.au members. Finally Australia’s marketing community gets the online home it deserves.

marketingmag.com.au, the online home of the Australian marketing community.

About Marketing magazine

Marketing magazine has been exploring the strategic challenges facing businesses large and small every month for nearly 25 years, and it continues to be a trusted resource for marketers and media professionals in Australia. Each issue is packed with in-depth reports, commentary and sage advice from leading industry specialists, and Marketing is still Australia’a number one resource for information on implementing strategies, maximising campaigns and gaining competitive advantage in the marketplace.

Niche Media and custom publishing

With award-winning editors, an exceptional creative studio and an experienced sales and account management team, Niche Media has remained one of the most successful independent print publishers in Australia, and has expanded its business activities to include coupons, digital media and events.

Niche can provide an entire end-to-end custom publishing solution, including: print, production, distribution, design, editorial and advertising sales. Leveraging Niche’s expertise and experience in all of these areas takes the pain away for clients – they give a brief and Niche delivers the result.

Click here for more information.

Marketing Magazine Contributor FAQs

Which is the best way to contact the editor?

I much prefer emails, without a doubt. Attach your submission to an email but don’t forget to include a short paragraph explaining the gist of your piece in case I don’t get time to open the attachment. Please send to me at: kylie.Flavell@niche.com.au.

Why haven’t I heard back?

Last month I received a total of 964 emails so it does take some time. That said, no email is ever left unopened. If you send me something on global warming and I know there is a Green issue coming up, I may save your email in that month’s folder and contact you closer to that date. If you really want an answer ASAP feel free to send a follow-up email to remind me that you are still waiting!

How far ahead do you work?

I commission articles for each issue THREE MONTHS PRIOR. It is never too early to contact me. Many companies have our features list and simply select the features or themed issues relevant to their business and submit related articles at the start of the year. Pages get booked out well in advance.

What do I need to send you with my article?

Please include:

A high res head shot of the author. This must be 300 dpi in jpg or tif format. It can be colour or black and white.
A 40-word bio of the author including email, website or phone details.
Any high res images or tables that you would like to accompany your piece or a note explaining what type of images you could potentially source at a later date.
Your article in a WORD DOCUMENT. Not a pdf, not a zip file, not a power point slide.
Any related case studies (can be from 200 – 800 words).
A brief paragraph within the body of your email explaining the premise of your article.

How long should my piece be?

A one-page article is generally 800 words. A two-page article is about 1200 words. If you have something longer I will consider running a three-page article if it is particularly engaging or you have several images to include.

I have a short news item or event listing to contribute, what should I do?

You are welcome to send any news items to both myself and our online editor Sean Greaney. sean.greaney@niche.com.au. Generally our news items in the print magazine are from 250-500 words. Please re-write any press releases so that they are from an objective viewpoint. Naturally we will be editing them ourselves, but those that are ready to go and devoid of self-promotion and hyperbole are more likely to be published first. For event listings you have the option of appearing online or in our For Your Diary section in the print magazine. Please provide the dates, venue, contact details and a 40-word description of your event.

What are the Focus sections?

As of April 2009 we began running our 'focus sections' every month to ensure readers have a cross-section of all types of marketing every single issue. Each section provides in-depth analysis, commentary and insight. You are welcome to submit a by-lined article for any of these sections as all the content is written by industry experts as opposed to our features, which are written in-house. Article lengths must be 800 or 1200 words.

Media & Advertising: Our focus on creative, agency comment and the world of media - including print, television, radio and out of home advertising. Some of the regulars in this section include Guerrilla Guide, written by our most popular contributor Geoffrey Bowll and Recipe of the Month, which showcases a highly successful campaign in a comprehensive case study that always includes in-depth results. We also look at events, retail and the key role that design plays in branding.

Digital: We're talking mobile, social media, rich media advertising, corporate blogs, digital OOH, email, podcasts, in-game advertising, search, company websites, seeding brands in the blogosphere, banner ads, online consumer surveys, Twitter, SEM and anything else related to digital. Regular columns include Mister Mobile with Joe Barber, Around the Blogosphere with Stanley Johnson and Homepage with CEO of IAB Paul Fisher. This section also identifies the best way for the marketing department to work successfully with IT or a digital agency.

Marketing Strategy: Deciding how to split your marketing budget? Keen to analyse what sort of ROI you can anticipate from your latest campaign? This is the section where we focus on results, marketing analysis and tactical methods that can be applied to all marketing regardless of your advertising channel. Regulars include On a Shoestring, which is our monthly look at marketing for SMEs and B2B Straight Up, which looks at business-to-business marketing. In addition, thought leaders such as Michael Kiely and David Gillespie contribute their regular columns on holistic brand strategy and integration.

Direct Marketing: Direct marketing (DM) is in no way just limited to direct mail. In this section we cover DM as a marketing discipline, analysing anything that draws on that one-to-one relationship between the marketer and the consumer. This includes anything from email and SMS to promotional products and transpromotional mail. We also take a close look at the topics of data and loyalty, showing how you can retain your brand evangelists, grow your database and prevent churn. Regular columnists include international DM expert Linda Loose, CEO of Clemenger Proximity Andy Pontin, and joint team Douglas Nicol and Kevin MacMillan from agency The Works.

Careers & Education: With the industry changing so rapidly the competitive marketer, CEO or agency creative needs to be constantly updating their skills and knowledge. This section details how to climb the ladder, stay on top and win your dream job. Our regular column Going Global profiles a different country each month, examining its marketing industry, average salaries and the job opportunities that exist for Aussies looking to move. Changing Lanes looks at sector transition, with comment from a recruiter and a candidate that has made a change such as FMCG to services or digital to events, etc. There is also a look at the latest marketing research project being undertaken by university academics around Australia with our regular column Research and Deploy. This section speaks to the student marketer but to a larger extent, the marketing practitioner looking to advance their career.

When will my fabulous article be available?

Generally each issue goes on sale on the 28th of the previous month. So for example, June’s issue is at newsstands on the 28th May. If you have contributed an article or comment then we are happy to send you a complimentary copy a week prior to the sale date. Please be sure to send your postal details to me with your article. If you wish to buy more copies you can visit a newsagent or Borders bookstore or contact our Subscriptions Department via e-mail: subscriptions@niche.com.au or free call: 1800 804 160.

I see you have a feature coming up, how does my CEO/marketing director get involved for comment in that feature?

Most of our features are written in-house and we like to interview a range of experts in the industry for each piece. If you have someone in mind for comment, please email me a brief description of their expertise (not just a bio but something that directly relates to our feature), as well as a general idea of their availability. Most of our interviews are conducted by phone or email as we are often too busy to get out of the office.

Advertise

Content to come

Disclaimer

Site Feedback

Email
Send us your comments

Marketing