Latest content from Marketing Magazine http://www.marketingmag.com.au/ en-us The Barber http://www.marketingmag.com.au/news/view/572/ You spend months planning a fully integrated campaign, involving multiple channel strategies, a comprehensive promotional push, a blogger outreach intiative to seed your product in the blogosphere and late night after late night trying to encapsulate the brand identity in multiple different agency executions that ...]]> Thu, 21 Aug 2008 02:28:53 GMT Bret Treasure http://www.marketingmag.com.au/digiguide/view/571/ I have a relation who’s a famous retired sportsman; a household name. He returned to his home town and wanted to join the local golf club, which had a waiting list. The membership officer explained to my famous relative that no, he couldn’t get an accelerated membership. He would be positioned at the bottom of the ...]]> Thu, 21 Aug 2008 00:53:20 GMT TechTips http://www.marketingmag.com.au/blogs/view/570/ You've probably seen them around - they look like a crossword on crack. Yes, QR Codes are set to take the world by storm and in this short video Antony McGregor Dey, founder of QMCODES, demystifies the QR Code for marketers. With Telstra investing significantly in this technology in their handsets and with publishers ...]]> Wed, 20 Aug 2008 23:53:33 GMT The Newshound http://www.marketingmag.com.au/news/view/566/ 7-Eleven, one of Australia’s largest convenience store chains, has begun a revamp of their marketing partners following a review of their business requirements. Starcom, 7-Eleven’s media business partner since April 2005 has been replaced by Naked Communications and OMD. This combined team will be responsible ...]]> Wed, 20 Aug 2008 23:37:41 GMT Editor | Scotland http://www.marketingmag.com.au/media_zone/view/568/ This post is the fifth in a series of six that feature an exclusive video interview with international speaker and author Joseph Jaffe. Click below to read the others: Exclusive video interview: Joseph Jaffe, Part I - the winners and losers of social media marketing Part II - will online video blogging fizzle ...]]> Wed, 20 Aug 2008 23:05:52 GMT The Newshound http://www.marketingmag.com.au/news/view/565/ Leading Australian Retail Brand Health (RBH) specialist, The Marketing Department (TMD) has joined with US based global retail marketing services giant Crossmark to form Crossmark Asia Pacific. The partnership creates Australasia’s largest retail marketing service company with a turnover of $45million, 2,000 ...]]> Wed, 20 Aug 2008 22:07:50 GMT Frank Chamberlin http://www.marketingmag.com.au/media_zone/view/564/ One of my pillars of good non-fiction writing is brevity. Essentially, brevity means saying things in the most economical way. A good writer does not give the reader anything he or she does not need. Writing is like a good watch. It should function smoothly with no extra parts getting in the way. Generally in writing, ...]]> Wed, 20 Aug 2008 22:04:47 GMT Love Digital http://www.marketingmag.com.au/case_studies/view/563/ Challenge With unemployment reaching its lowest rates in over a decade, Defence Force Recruiting (DFR) found itself facing a shortage of skilled personnel due to the ever-shrinking pool of candidates. DFR needed to: raise awareness of ADF career opportunities generate interest among 15- 35 year-olds in careers ...]]> Wed, 20 Aug 2008 18:15:53 GMT The Newshound http://www.marketingmag.com.au/news/view/569/ Webjet and eBay have combined to launch a new website, lotsofhotels.com.au, a new site that features lots and lots of hotels from not just Australia, but around the world. For marketers looking to reach a cashed-up audience before they leave for their destinations, the new site will offer a global advertising ...]]> Wed, 20 Aug 2008 00:05:26 GMT The Newshound http://www.marketingmag.com.au/news/view/562/ Multiple Sclerosis (MS) affects not only those diagnosed with the disease but also family, friends and the broader community. MS Australia’s 30-second television advertisement, which launches today, is a creative reflection of this element of MS. “MS is a devastating disease that not only presents an array of symptoms ...]]> Tue, 19 Aug 2008 22:36:56 GMT The Newshound http://www.marketingmag.com.au/news/view/561/ A new brand campaign created by Belgiovane Williams Mackay (BWM) Melbourne is helping to plot a new course for client Simplot Australia brand Birds Eye. The Captain has been synonymous with Birds Eye for years, but the new campaign looks to reposition the brand as a provider of innovative frozen foods made from fresh, ...]]> Tue, 19 Aug 2008 21:53:26 GMT The Newshound http://www.marketingmag.com.au/news/view/560/ A new brand campaign created by Belgiovane Williams Mackay (BWM) Melbourne is helping to plot a new course for client Simplot Australia brand Birds Eye. The Captain has been synonymous with Birds Eye for years, but the new campaign looks to reposition the brand as a provider of innovative frozen foods made from fresh, ...]]> Tue, 19 Aug 2008 21:53:26 GMT The Newshound http://www.marketingmag.com.au/news/view/559/ A new brand campaign created by Belgiovane Williams Mackay (BWM) Melbourne is helping to plot a new course for client Simplot Australia brand Birds Eye. The Captain has been synonymous with Birds Eye for years, but the new campaign looks to reposition the brand as a provider of innovative frozen foods made from fresh, ...]]> Tue, 19 Aug 2008 21:53:26 GMT Adam Joseph http://www.marketingmag.com.au/news/view/558/ Research International (RI), a world leader in custom market research, has appointed Nicole Marquardt as a client service director in its Melbourne office. Marquardt is now managing key client accounts and working to generate new business for the company. "We are delighted that Nicole is joining Research International. ...]]> Tue, 19 Aug 2008 19:47:53 GMT The Newshound http://www.marketingmag.com.au/news/view/557/ The Commercial Radio Market Profiles have been released to stations and advertisers nationwide and will provide an invaluable reference tool for advertising on radio. There are over 100 detailed market profiles of regional and metropolitan commercial radio areas. Collated every five years, the Commercial Radio ...]]> Tue, 19 Aug 2008 18:19:05 GMT The Newshound http://www.marketingmag.com.au/news/view/550/ In July 2007, Optus launched Australia’s first Home Phone and Broadband Cap bundle – Optus Fusion. ...]]> Tue, 19 Aug 2008 00:14:26 GMT The Barber http://www.marketingmag.com.au/news/view/556/ One of the benefits of working at a publishing company that puts out a number of different magazines is that the creativity of the other publications spurs you on regularly. Another Niche publication is Australian Macworld, and they recently ran a competition where the winner could win an iPhone. All the entrants ...]]> Fri, 15 Aug 2008 22:54:13 GMT Editor | Scotland http://www.marketingmag.com.au/one_2_one/view/555/ In the August '08 issue of Marketing magazine, Andy Pontin, CEO of Clemenger Proximity, argues that Australia Post's recent print campaign 'Open Up To Mail' spends too much time apologising for the industry and not enough time encouraging. To read Andy's article from the August issue, click the icon below: In ...]]> Fri, 15 Aug 2008 22:00:04 GMT Editor | Scotland http://www.marketingmag.com.au/blogs/view/554/ Here at marketingmag.com.au we're focused on trying to bring the Australian marketing community great content in the form of news articles, blog posts and marketing-related videos. If it's relevant to marketers, we'll be looking to get it onto the site. So we were excited to hear about the unofficial Guinness Viral ...]]> Fri, 15 Aug 2008 20:47:03 GMT Love Digital http://www.marketingmag.com.au/case_studies/view/553/ Challenge With the ultimate aim of decreasing the number of young women in Queensland who smoke, Queensland Health commissioned an advertising campaign specifically targeted to females aged 18 to 29 years. Strategy Many young women didn’t want to smoke, but couldn’t imagine getting through quitting and being a ...]]> Fri, 15 Aug 2008 18:46:18 GMT