Marketing: Around the Table Latest content from Marketing Magazine http://www.marketingmag.com.au/ en-us What inspired you to become a marketer and what is it about the job that continues to inspire you? http://www.marketingmag.com.au/around_the_table/view/1770/ What inspired you to become a marketer and what is it about the job that continues to inspire you? ...]]> Wed, 25 Nov 2009 03:28:03 GMT How does your brand utilise its network of consumers via social media, or how does it plan to in the future? http://www.marketingmag.com.au/around_the_table/view/1681/ How does your brand utilise its network of consumers via social media, or how does it plan to in the future? ...]]> Wed, 28 Oct 2009 04:05:23 GMT How much of a drawcard is working as a marketer overseas? http://www.marketingmag.com.au/around_the_table/view/1609/ How much of a drawcard is working as a marketer overseas? ...]]> Thu, 01 Oct 2009 00:25:49 GMT What is the hardest/easiest product you've had to market? http://www.marketingmag.com.au/around_the_table/view/1482/ What is the hardest/easiest product you've had to market? ...]]> Fri, 14 Aug 2009 04:47:56 GMT What do you value most in an agency? http://www.marketingmag.com.au/around_the_table/view/1440/ What do you value most in an agency? ...]]> Thu, 30 Jul 2009 02:30:22 GMT When starting out as an entrepreneur, how do you market yourself with no name? http://www.marketingmag.com.au/around_the_table/view/1317/ When starting out as an entrepreneur, how do you market yourself with no name? ...]]> Fri, 12 Jun 2009 04:24:39 GMT As a marketer, what portion of your business are you happy to outsource and what would you only ever do in-house? http://www.marketingmag.com.au/around_the_table/view/1224/ As a marketer, what portion of your business are you happy to outsource and what would you only ever do in-house? ...]]> Tue, 28 Apr 2009 03:40:24 GMT What is the reality of maintaining a corporate blog and is it a valid marketing tool? http://www.marketingmag.com.au/around_the_table/view/1135/ What is the reality of maintaining a corporate blog and is it a valid marketing tool? ...]]> Tue, 24 Mar 2009 04:10:55 GMT What portion of your marketing budget will you be spending on digital in 2009 and why? http://www.marketingmag.com.au/around_the_table/view/1079/ What portion of your marketing budget will you be spending on digital in 2009 and why? ...]]> Wed, 25 Feb 2009 23:18:24 GMT With many in the industry facing redundancy recently, has the power shifted into the employers' hands? While 2008 was all about staff retention, do marketers have little hope of securing a pay rise or being wooed with counter offers in 2009? http://www.marketingmag.com.au/around_the_table/view/995/ Questions: With many in the industry facing redundancy recently, has the power shifted into the employers’ hands? While 2008 was all about staff retention, do marketers have little hope of securing a pay rise or being wooed with counter offers in 2009? ...]]> Wed, 28 Jan 2009 03:44:00 GMT In the marketing and advertising industry, does being a 24/7 networking tart pay off or does sociability have little bearing on the end deal? http://www.marketingmag.com.au/around_the_table/view/919/ In the marketing and advertising industry, does being a 24/7 networking tart pay off or does sociability have little bearing on the end deal? ...]]> Fri, 12 Dec 2008 03:24:07 GMT In today's media savvy culture is product placement a sure-fire brand booster or too transparent to the point of being ineffective? http://www.marketingmag.com.au/around_the_table/view/821/ ...]]> Mon, 03 Nov 2008 23:25:41 GMT What's the best and worst experience you've had working with a design agency or designer? http://www.marketingmag.com.au/around_the_table/view/653/ Here’s the thing: the world’s top heart surgeons aren’t the world’s top heart surgeons because they can save anyone; they are the world’s top heart surgeons because they know who they can help. They choose patients based on ensuring they remain one of the world’s top heart surgeons. ...]]> Tue, 23 Sep 2008 17:03:26 GMT When a company goes green, does the consumer really care? http://www.marketingmag.com.au/around_the_table/view/518/ ...]]> Tue, 29 Jul 2008 01:39:08 GMT Are marketing professionals too time-poor to contribute to online forums or is this something they can't afford to ignore? http://www.marketingmag.com.au/around_the_table/view/449/ ...]]> Wed, 02 Jul 2008 19:57:41 GMT During a recession are marketing budgets the first victim and where do you feel the financial axe should fall? http://www.marketingmag.com.au/around_the_table/view/359/ ...]]> Sat, 24 May 2008 01:14:06 GMT Is there a danger in choosing an agency staffed predominantly by 'pretty young things'? http://www.marketingmag.com.au/around_the_table/view/248/ Shit, I hate questions like this. No matter what I say I’m on a hiding to nothing. While working at a major international agency I was asked to look into buying another agency that could help augment and extend our offering. It hurts me to say this because I like the pretty young things around me as much as – if not more than – the next man, but going through the process of buying an agency makes you really look at what’s on offer.]]> Thu, 24 Apr 2008 05:43:30 GMT Has anxiety become the driving force behind consumer behaviour? http://www.marketingmag.com.au/around_the_table/view/230/ As consumers, what is it that motivates us to buy? Want? Need? Or is it actually fear and anxiety? With wars in Iraq and on drugs, terrorism, poverty and hunger, and increasing fears about the stability of the world's climate, five industry experts offer their opinion on the key drivers for consumer behaviour in our world today.]]> Tue, 08 Apr 2008 00:01:15 GMT Was the London 2012 logo worth the £400,000 it cost to produce? http://www.marketingmag.com.au/around_the_table/view/236/ ...]]> Fri, 12 Oct 2007 08:49:22 GMT Is Australia suffering from a skills shortage in digital media and, if so, what can we do about it? http://www.marketingmag.com.au/around_the_table/view/233/ ...]]> Sat, 12 May 2007 08:55:02 GMT