Latest content from Marketing Magazine http://www.marketingmag.com.au/ en-us Aquent http://www.marketingmag.com.au/network/view/470/ Sleep. Get up. Breakfast. Work. Lunch. Work. Dinner. Sleep! Sound familiar? Ever dreamed of doing what you love, but having more flexibility and variety? You would be joining an ever-growing group of talented individuals, all eager to mix it up and gain insights into a wide range of industries. The word about ...]]> Wed, 09 Jul 2008 07:53:48 GMT Aquent http://www.marketingmag.com.au/network/view/434/ Karen “P” Thompson is a Perth based Senior Agent with Aquent, the leading global staffing firm specialising in marketing, communications and creative talent. A born networker, Karen loves meeting new people. She also loves the helicopter view of the marketing industry that her role affords her. Karen is an Associate ...]]> Tue, 24 Jun 2008 22:20:37 GMT Aquent http://www.marketingmag.com.au/network/view/407/ Rowan Haylett is a market research agent at specialist recruitment firm, Aquent. Relatively new to Australia’s shores, Rowan decided to swap the hustle and bustle of the London underground for the relative calm of Sydney ferries in 2007, when she decided to take up the challenge of setting up Aquent’s specialist ...]]> Fri, 13 Jun 2008 16:00:44 GMT Luke Reilly http://www.marketingmag.com.au/network/view/385/ One of my clients was complaining the other day about an unusually high number of calls she'd had from recruiters recently. And as a marketer, I’m sure you've had plenty of cold calls from recruitment consultants in the past; whether it's to try and do business with you or to approach you about a job opportunity ...]]> Wed, 04 Jun 2008 00:21:09 GMT Aquent http://www.marketingmag.com.au/network/view/384/ Carolyn Hyams is the Asia Pacific Marketing Strategy Manager at Aquent, the leading global staffing firm specialising in marketing, communications and creative talent. After 6 years of working full-time with Aquent, Carolyn is now a proud mother of possibly the most beautiful child ever born and enjoys the flexible ...]]> Tue, 03 Jun 2008 22:47:23 GMT Aquent http://www.marketingmag.com.au/network/view/319/ Ruth is Team Leader of the marketing, communications and PR division in Aquent’s Sydney office. She is a seasoned recruiter with over 10 years experience in the industry. Ruth recently moved across the ditch from NZ with her family (one husband and two children) and has the combined experience of working with ...]]> Tue, 13 May 2008 19:24:53 GMT Jono Wiles http://www.marketingmag.com.au/network/view/266/ When it comes to what the best jobs in marketing are, everyone has an opinion. That’s what this section of the website is all about. It provides a forum for people to express their opinions and discuss topics relevant to the marketing profession. As marketers you’ll benefit from the resulting library of information. ...]]> Sat, 26 Apr 2008 21:41:40 GMT Aquent http://www.marketingmag.com.au/network/view/254/ Carolyn Hyams is the Asia Pacific Marketing Strategy Manager at Aquent, the leading global staffing firm specialising in marketing, communications and creative talent. After 6 years of working full-time with Aquent, Carolyn is now a proud mother of possibly the most beautiful child ever born and enjoys the flexible ...]]> Thu, 24 Apr 2008 14:58:39 GMT Amanda Burke http://www.marketingmag.com.au/network/view/113/ The internet has provided a fool proof avenue for potential employers to scan job applicants and research their past jobs, recreation activities and other personal information Anyone who's looking for a job, in the marketing industry or otherwise, needs to be aware of an important new trend sweeping through the recruitment ...]]> Tue, 15 Apr 2008 22:37:56 GMT Peter Zarris http://www.marketingmag.com.au/network/view/118/ Creating a powerful marketing campaign requires more than just a great idea. It also requires the support and ‘buy-in’ of internal and external stakeholders, says Peter Zarris. Several years ago an Australian consumer goods company decided to introduce a new fizzy drink, targeting the teenage and young adult market. ...]]> Mon, 14 Apr 2008 22:45:11 GMT John Lyons http://www.marketingmag.com.au/network/view/192/ What does it take to get to the top as a woman in business? John Lyons asks some high profile women who are already there. What is it about women? It seems widely acknowledged that they are smarter than men, or at the very least more intuitive. Remarkably, many men and women tend to agree on that. Why then do men ...]]> Mon, 14 Apr 2008 01:49:26 GMT Amanda Burke http://www.marketingmag.com.au/network/view/49/ Amanda Burke looks at how to handle two companies competing for your love. The lure of the counter offer… These are indeed challenging times for employers and recruiters alike in the war for talent. With job vacancies at an all-time high and the tremendous jobs growth we have experienced over the past 18 months, it ...]]> Thu, 10 Apr 2008 23:47:24 GMT Jody Lennon http://www.marketingmag.com.au/network/view/47/ Considering a career change into public relations? Jody Lennon explores how to make the shift. Career paths in the PR world used to be simple and linear. You graduated from university and got a job as an account assistant at an agency, or perhaps did a cadetship in journalism and worked in a newsroom for a while before ...]]> Wed, 09 Apr 2008 23:44:53 GMT Grant Arnott http://www.marketingmag.com.au/network/view/35/ Had a gutful of cubicles and constant scrutiny? Longing for independence from the corporate world, but not sure you have what it takes to go it alone? Grant Arnott opens the door to the virtues of being a ‘home-preneur’. I had a dreadfully long commute this morning. A pair of thongs dumped directly in my path forced ...]]> Sun, 06 Apr 2008 23:30:50 GMT Kate Phillips http://www.marketingmag.com.au/network/view/24/ Thinking of quitting the milieu of marketing, but not sure where else your skill set could take you? Kate Phillips reports on the reality of changing careers for marketers. Meet Samantha Pearce. Sam finished high school and studied a marketing degree in the UK. Her early career was spent in professional marketing ...]]> Thu, 03 Apr 2008 23:16:55 GMT Jacqui Pollock http://www.marketingmag.com.au/network/view/116/ A performance review should not be a personal slinging match, says Jacqui Pollock. Rather, it’s a chance for both parties to openly and honestly discuss the employment relationship. They seem to generate a Vegemite or Marmite reaction – we either love them or loathe them. For many people, performance reviews come ...]]> Mon, 24 Mar 2008 22:41:54 GMT Chris Le Coic http://www.marketingmag.com.au/network/view/117/ Feeling like a dinosaur in this new age of digital? Fear not. There are plenty of ways to digitally up-skill yourself, says Chris Le Coic. Technology continues to change the way we live. The manner in which we communicate and the decisions we make every day are invariably tech-related. It is inevitable then that when ...]]> Sun, 23 Mar 2008 22:43:56 GMT Kevin Balshaw http://www.marketingmag.com.au/network/view/80/ Global marketing agency Carlson has moved towards a new model – the ‘and’ agency. Kevin Balshaw believes offers will follow. Something as simple as an ampersand is signaling a tectonic shift in the global marketing agency sector. Only it’s not that simple. The new face of the industry is taking shape around changes ...]]> Thu, 20 Mar 2008 00:41:51 GMT Jennie Smiedt http://www.marketingmag.com.au/network/view/130/ In the current environment of low unemployment, staff retention is critical. Jennie Smiedt shares some insights gleaned from the latest Marketing Employer of the Year survey. Acquisition, life cycle planning, retention. If you’re a direct marketer you think about these aspects of a customer journey on a daily basis. ...]]> Tue, 18 Mar 2008 23:29:34 GMT Luke Henningsen http://www.marketingmag.com.au/network/view/147/ Negotiating a pay rise can often be an uncomfortable and embarrassing experience, even if you are extremely confident of your worth. Preparation, however, is the key to success when entering into negotiations with your boss. Achieving a pay rise depends on a number of key factors, and not all of them are directly ...]]> Tue, 18 Mar 2008 00:16:05 GMT