Latest content from Marketing Magazine http://www.marketingmag.com.au/ en-us The Barber http://www.marketingmag.com.au/news/view/572/ You spend months planning a fully integrated campaign, involving multiple channel strategies, a comprehensive promotional push, a blogger outreach intiative to seed your product in the blogosphere and late night after late night trying to encapsulate the brand identity in multiple different agency executions that ...]]> Thu, 21 Aug 2008 02:28:53 GMT The Newshound http://www.marketingmag.com.au/news/view/566/ 7-Eleven, one of Australia’s largest convenience store chains, has begun a revamp of their marketing partners following a review of their business requirements. Starcom, 7-Eleven’s media business partner since April 2005 has been replaced by Naked Communications and OMD. This combined team will be responsible ...]]> Wed, 20 Aug 2008 23:37:41 GMT The Newshound http://www.marketingmag.com.au/news/view/565/ Leading Australian Retail Brand Health (RBH) specialist, The Marketing Department (TMD) has joined with US based global retail marketing services giant Crossmark to form Crossmark Asia Pacific. The partnership creates Australasia’s largest retail marketing service company with a turnover of $45million, 2,000 ...]]> Wed, 20 Aug 2008 22:07:50 GMT The Newshound http://www.marketingmag.com.au/news/view/569/ Webjet and eBay have combined to launch a new website, lotsofhotels.com.au, a new site that features lots and lots of hotels from not just Australia, but around the world. For marketers looking to reach a cashed-up audience before they leave for their destinations, the new site will offer a global advertising ...]]> Wed, 20 Aug 2008 00:05:26 GMT The Newshound http://www.marketingmag.com.au/news/view/562/ Multiple Sclerosis (MS) affects not only those diagnosed with the disease but also family, friends and the broader community. MS Australia’s 30-second television advertisement, which launches today, is a creative reflection of this element of MS. “MS is a devastating disease that not only presents an array of symptoms ...]]> Tue, 19 Aug 2008 22:36:56 GMT The Newshound http://www.marketingmag.com.au/news/view/559/ A new brand campaign created by Belgiovane Williams Mackay (BWM) Melbourne is helping to plot a new course for client Simplot Australia brand Birds Eye. The Captain has been synonymous with Birds Eye for years, but the new campaign looks to reposition the brand as a provider of innovative frozen foods made from fresh, ...]]> Tue, 19 Aug 2008 21:53:26 GMT Adam Joseph http://www.marketingmag.com.au/news/view/558/ Research International (RI), a world leader in custom market research, has appointed Nicole Marquardt as a client service director in its Melbourne office. Marquardt is now managing key client accounts and working to generate new business for the company. "We are delighted that Nicole is joining Research International. ...]]> Tue, 19 Aug 2008 19:47:53 GMT The Newshound http://www.marketingmag.com.au/news/view/557/ The Commercial Radio Market Profiles have been released to stations and advertisers nationwide and will provide an invaluable reference tool for advertising on radio. There are over 100 detailed market profiles of regional and metropolitan commercial radio areas. Collated every five years, the Commercial Radio ...]]> Tue, 19 Aug 2008 18:19:05 GMT The Newshound http://www.marketingmag.com.au/news/view/550/ In July 2007, Optus launched Australia’s first Home Phone and Broadband Cap bundle – Optus Fusion. ...]]> Tue, 19 Aug 2008 00:14:26 GMT The Newshound http://www.marketingmag.com.au/news/view/551/ One of Australia’s leading independent comparison shopping sites, GetPrice.com.au, today announced the launch of its new website, introducing a range of tools to personalise the user's online shopping experience. GetPrice.com.au managing director, Chris Hitchen, says the new website will extend the online shopping ...]]> Fri, 15 Aug 2008 00:58:39 GMT The Newshound http://www.marketingmag.com.au/news/view/549/ Optimo, one of Australia’s leading graphic design agencies has recently won Gold and Silver at the prestigious 2008 Australian Packaging Awards for their innovative ‘4-Fresh’ designs for KR Castlemaine. Optimo’s awards came in two categories, the Amcor Consumer Packaging Innovation Award, which recognises the variety ...]]> Fri, 15 Aug 2008 00:09:45 GMT Editor | Scotland http://www.marketingmag.com.au/news/view/552/ There's been quite a bit of discussion this year about the the traditionally dominant TV industry losing some of its advertising spend in favour of other channels that continue to grow, such as outdoor, experiential and, of course, online. I was curious to find out what Australia's marketing community thought about ...]]> Thu, 14 Aug 2008 23:06:33 GMT The Newshound http://www.marketingmag.com.au/news/view/548/ You’ll never look at instant noodles in the same way again. Launching a bold new integrated marketing campaign, Fantastic Noodles is giving cooking noodles an ‘extreme makeover’. Involving a fictitious TV show, Pimp My Kettle, the company will have professional ‘kettle pimpers’ turn kettles from hell, into working ...]]> Thu, 14 Aug 2008 22:40:22 GMT The Newshound http://www.marketingmag.com.au/news/view/546/ Global research company TNS has released a report detailing a collection of insights into China's consumers in the year of the 2008 Beijing Olympic Game. Jim Sailor, managing director, TNS China, says of the report, "In 2007 we surveyed more than one million Chinese consumers in more than 300 cities, communicating ...]]> Thu, 14 Aug 2008 18:27:33 GMT The Newshound http://www.marketingmag.com.au/news/view/543/ A new report by GroupM, the parent company of WPP's media agencies, shows above the line and digital ad spend in China is expected to grow by 40 percent over the next two years, according to Brand Republic. The ''This Year, Next Year: China' report has been compiled using data supplied by GroupM parent WPP's constituent ...]]> Wed, 13 Aug 2008 04:14:51 GMT The Barber http://www.marketingmag.com.au/news/view/539/ This week we have a couple of great clips to refresh you in the run-up to the weekend. First up is a great example of a cause-related marketing campaign being run by Haagen-Dazs. Increasingly, cause-related marketing is becoming a more and more attractive way for comapnies to associate themselves with positive social ...]]> Thu, 07 Aug 2008 21:16:17 GMT The Newshound http://www.marketingmag.com.au/news/view/538/ A world’s best practice quality standard for online research is being launched in Melbourne today by Australia’s peak market and social research bodies. Two years in the making, the Quality Standard for On-line Access Panels (QSOAP) is an initiative of the Association of Market and Social Research Organisations ...]]> Thu, 07 Aug 2008 20:42:30 GMT The Newshound http://www.marketingmag.com.au/news/view/537/ EYE, out of home (OOH) media operator has strategically aligned with leading beer company Asia Pacific Breweries (APB) for the first time to promote TigerLIVE at Singapore Changi Airport. TigerLIVE is Southeast Asia’s first multi-sensory brand entertainment centre spearheaded by APB’s flagship brew Tiger Beer.  ...]]> Thu, 07 Aug 2008 20:25:02 GMT The Newshound http://www.marketingmag.com.au/news/view/536/ Saatchi & Saatchi have announced the appointment of multi-award winning talent Dave Bowman as its creative director, reporting directly to executive creative director Steve Back. Bowman left Droga5 New York to join Saatchi & Saatchi as group creative head in January 2008 and has been involved in the expansion ...]]> Thu, 07 Aug 2008 20:03:35 GMT Editor | Scotland http://www.marketingmag.com.au/news/view/534/ The announcement by Starbucks recently that they would be closing 61 out of 84 stores across Australia received plenty of coverage in the mainstream press and also in the blogosphere - if you don't believe me (and were, perhaps hiding under a rock last week) just take a look at the list of articles below. There's ...]]> Thu, 07 Aug 2008 00:03:02 GMT