Latest content from Marketing Magazine http://www.marketingmag.com.au/ en-us The Newshound http://www.marketingmag.com.au/news/view/2002/ A trademark tribunal has told Apple that it no longer has a monopoly on the prefix ‘i’, after the brand attempted to stop a small company from producing goods under the moniker DOPi. According to a report that appeared in The Age, while the ruling won’t affect Apple’s existing trademarks it will mean that other ...]]> Fri, 12 Mar 2010 23:48:44 GMT Online Editor | Sean http://www.marketingmag.com.au/news/view/2000/ It’s that time of year again – Marketing’s about to pack our suitcases, leave the 'beautiful one day, perfect the next' Melbourne weather and head off to ad:tech to suffer sunny Sydney. If you’re at ad:tech, swing by stall 19 where we’ll be serving up free March Digital Issues alongside free coffees made by our ...]]> Fri, 12 Mar 2010 22:29:58 GMT The Newspup http://www.marketingmag.com.au/news/view/1999/ French Connection has become the first brand to explore the frontiers of social media by running a promotion through Chatroulette. The promotion challenges consumers to set up a date using the service. The first to prove it will win $375 to spend on a “real life date-worthy outfit”. Chatroulette is a service that ...]]> Fri, 12 Mar 2010 22:04:06 GMT The Newshound http://www.marketingmag.com.au/news/view/1998/ Japanese technology researchers at electronics company NEC have announced the development of demographic-recognisable ‘smart’ billboards. The billboards target consumers with customised advertising, based on their demographics as picked up by built-in cameras. Using face-recognition technology, the ‘Next Generation ...]]> Fri, 12 Mar 2010 21:31:27 GMT The Newspup http://www.marketingmag.com.au/news/view/1996/ Facebook founder and CEO Mark Zuckerberg will be named the Media Person of the Year at the 57th Cannes Lions International Advertising Festival. "Cannes Lions Media Person of the Year is awarded to those who have changed the face of media and communications, usually after a lifetime of achievement. For Mark Zuckerberg ...]]> Fri, 12 Mar 2010 04:06:39 GMT The Newspup http://www.marketingmag.com.au/news/view/1995/ Having sold his agency, CumminsNitro, last year, Sean Cummins is mapping his return to advertising following the expiration of a non-compete clause. Cummins, famous for his mouth and branding efforts for Virgin Blue among others, sold his multi-award winning agency CumminsNitro last year, having instigated Tourism ...]]> Thu, 11 Mar 2010 23:11:49 GMT The Newshound http://www.marketingmag.com.au/news/view/1994/ The Internet Industry Association (IIA) has called a crisis meeting with a number of social networkers to push for tighter controls on offensive user content. Facebook, MySpace and YouTube representatives attended the meeting following the defacing of memorial pages set up in tribute to two children who were murdered. It ...]]> Thu, 11 Mar 2010 22:53:58 GMT The Newshound http://www.marketingmag.com.au/news/view/1993/ Pizza Hut has launched a free iPhone app that features an augmented-reality enabled function, ‘GPS Store Finder’. The app provides iPhone 3G users with the ability to find their nearest Pizza Hut store by utilising GPS technology, revealing small tabs highlighting the direction and distance of Pizza Hut locations. The ...]]> Thu, 11 Mar 2010 22:20:28 GMT The Newspup http://www.marketingmag.com.au/news/view/1992/ In what Wunderman belives could be a world first initiative, promoting Earth Hour through ‘Plant Spikes’. The agency says this medium is a low-budget and environmentally-friendly way to target staff in office buildings. In collaboration with STI Lilyfield, Wunderman developed a new ink containing natural plant fertiliser ...]]> Thu, 11 Mar 2010 05:13:21 GMT The Newspup http://www.marketingmag.com.au/news/view/1991/ Taste.com.au has adopted two new awareness strategies. The first sees the consumer magazine partnering with Coles and, fellow subsidiary of News Corp, News Limited. Taste.com.au will run a week-daily page providing dinner recipes in The Courier-Mail (QLD), The Daily Telegraph (NSW), Herald Sun (VIC), The Advertiser ...]]> Thu, 11 Mar 2010 04:31:26 GMT The Newshound http://www.marketingmag.com.au/news/view/1990/ Insync Surveys has released its ‘Retention Review’ report, which predicts a surge in staff turnover as the job market picks up. The report, based on 1,548 employee responses, indicates that fewer departing employees are citing a ‘lack of job satisfaction’ as their number one reason for leaving – selected by 10% ...]]> Thu, 11 Mar 2010 03:31:01 GMT The Newshound http://www.marketingmag.com.au/news/view/1988/ Apple has unveiled its first iPad TVC during the Oscar Awards telecast. The ad ‘Meet the iPad’ is set to the song ‘There goes my love’ by The Blue Van, and was played following the announcement of the award for Best Animated Film. Focussing on the iPad’s user experience, the TVC depicts different people going ...]]> Wed, 10 Mar 2010 23:08:00 GMT The Newshound http://www.marketingmag.com.au/news/view/1987/ Mobile phone providers’ customer satisfaction has increased to new levels, according to a report from Roy Morgan. The overall industry satisfaction has increased 2.9% since August 2009 to reach its highest level so far (67.9%). Virgin now tops the list with 77.2% of customers satisfied, while the majority of mobile ...]]> Wed, 10 Mar 2010 04:31:25 GMT The Newshound http://www.marketingmag.com.au/news/view/1985/ Windows Mobile has edged ahead of Apple in mobile advertising performance, according to the Smaato Worldwide Index. Smaato, a mobile ad optimiser and advertising agency, has released a global mobile advertising metrics report, which analyses ad network fill rates and click-through rates (CTR) segmented by handset ...]]> Fri, 05 Mar 2010 22:26:23 GMT The Newshound http://www.marketingmag.com.au/news/view/1983/ Five of the biggest US magazine publishers have announced one of the industry's largest advertising campaigns ever created to promote the industry. The campaign, ‘Magazines: The Power of Print’, was created by Y&R New York to appear in just under 100 titles, including People and Vogue. The publishing companies ...]]> Fri, 05 Mar 2010 04:07:52 GMT The Newshound http://www.marketingmag.com.au/news/view/1982/ Seeking to become the test hub for Google’s high-speed broadband network, a Kansas town has named itself after the company. Mayor William Bunten has released a proclamation that his city, Topeka, would be known as Google for the entirety of March. “The City of Topeka has embraced the grassroots effort to bring ...]]> Fri, 05 Mar 2010 02:07:02 GMT The Newspup http://www.marketingmag.com.au/news/view/1981/ According to a global Nielsen survey, a significant number of Australians would be willing to pay for quality online content. The survey polled 27,000 across 54 countries, 500 of which were Australian. It found that although few consumers had paid for online content previously, 51% said they’d consider paying for ...]]> Fri, 05 Mar 2010 01:40:59 GMT The Newspup http://www.marketingmag.com.au/news/view/1980/ According to research conducted by SheSpot, Australian women value many things above career. The national research was conducted with 2,258 women in late 2009. When listing their priorities, 74% of women ranked family first. The study found women no longer believes that having it all means doing it all and their ...]]> Fri, 05 Mar 2010 01:13:56 GMT The Newspup http://www.marketingmag.com.au/news/view/1979/ According to Datamonitor’s ‘Hot drinks in Australia to 2013’, Australian’s taste for coffee and tea will not be sated anytime soon. The report expects the category to grow from $1,350 million (2008’s value) to $1,473 million by 2013. Datamonitor’s report suggests manufacturers market differentiations such as organic ...]]> Thu, 04 Mar 2010 23:58:24 GMT The Newshound http://www.marketingmag.com.au/news/view/1977/ Apple has announced its intention to launch legal action against Taiwanese company HTC, accusing its mobile market rival of lifting its patented touchscreen technology. Following the release of HTC’s Nexus One, G1 and myTouch touchscreen models – which all run off Google’s Android platform – Apple’s CEO Steve Jobs ...]]> Thu, 04 Mar 2010 03:06:56 GMT