Marketing
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by Deputy Editor | Mattyon Jan 14 |
Be small, think big
Matty Soccio reveals that being an SME can mean more freedom to expand your digital marketing repertoire, whatever your budget size.
The stereotype of big brands with big marketing spends is they all use the latest in digital marketing – while this may be true for some, not many of them fully understand what it is.
If this is the case, what hope do SMEs have? Quite a lot it would seem. Many marketers tend to forget that while the big companies hold the allure of wealth and power, there are about 834,000 small to medium-sized business in Australia, representing 99 percent of all employing business in the country (according to a July 2007 report from the Australian Bureau of Statistics).
Not only that, a National Australia Bank survey found that the profitability outlook for SMEs increased during the GFC, while decreasing for big business.
Get your hands on a copy of the March Digital issue of Marketing to see the remainder of this article!
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