Exclusive video interview: Richard Freudenstein, CEO, News Digital Media talks to marketingmag.com.au
While we were up at the Advertising and Marketing Summit in Sydney recently, we had a chance to pick the brain of Richard Freudenstein, CEO, News Digital...
-
NAB spamming: maybe its time to take dance lessons
This post is the the first in a two-part series looking closely at how corporate brands can begin engaging with consumers through other peoples blogs....
by MarketingSo youve started to think strategically about online – now what?
Tamir Berkman works at FRANk media In my last post here at marketingmag.com.au, I discussed the reasons why you should already be thinking strategically...
by MarketingMedia Insight Report helps News Digital Media define their audience
To hear more from News Digital Medias CEO Richard Freudenstein, check out this exclusive video interview we conducted with him when we were at the Advertising...
by MarketingStarcom mobile campaign lands GIO results
A mobile campaign developed by Starcom MediaVest Group (SMG) for GIO’s CTP Insurance product has resulted in almost 2,000 click-to-call requests from...
by MarketingWhen a company goes green, does the consumer really care?
by MarketingNew survey confirms the importance of digital to marketers
A recent survey by Next Digital has confirmed many of the digital trends felt by Australian marketers. The survey shows that digital media is seen as a...
by MarketingSony Ericsson Australia sponsor MySpace Pix platform
MySpace.com today have announced Sony Ericsson Australia as the principal sponsor of the MySpace Pix platform. The dedicated photo sharing channel launched...
by MarketingDDB Sydney launches channel planning division DDB Touch
DDB Sydney has officially launched DDB Touch, a channel planning division, which will work closely with clients to effectively plan and execute the most...
by MarketingABT helps Optus connect with its audience
Its happening, slowly but surely. Advertisers in Australia are starting to recognise and embrace alternatives to the 30-second TVC. Brand experience agency...
by Marketing
Add Your Voice