Banana dumped from Wrigleys campaign
Wrigley’s has pulled a dancing banana from its chewing gum advertising campaign after farmers threatened a day of protest at what they say is the sullying...
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Marketers need to turn to inbound
Did you know that the internet is now the most consumed media in Australia? According to the ‘2009 Nielsen Annual Internet and Technology’ report the...
by MarketingSilly season socialising makes the picture clearer
‘Tis the silly season of course and in recent weeks I’ve had the opportunity to catch up with plenty of people across media and marketing, public relations,...
by MarketingProtecting your cyber-turf from overseas retailers
In a month where Topshop finally announced their first foray into the Australian high street market (and reported a 100% uplift on their online sales to...
by MarketingTis the season for silly photos
We’re tucking a big 2009 in under the covers and looking fearfully, excitedly and giddily toward 2010. We’re lucky enough to be out from 18 December...
by MarketingTigers sinking image takes brands with it
Tiger Woods scandal has affected his sponsors image as well as his own. Consulting firm Accenture has jettisoned Woods, but have still endured negative...
by MarketingTop YouTube videos for 2009 announced
YouTube has announced its first official ‘most watched’ video lists for 2009. The top entries were judged through the videos Australians and the world...
by MarketingInternet censorship gets go ahead
Rudd Government Communications Minister Stephen Conroy has announced that he will be introducing internet service providers (ISP) filtering legislation...
by MarketingToyota red faced over Yaris ad
Toyota Australia has pulled an online video advertisement for its Yaris model off its website due to complaints of sexist content. The ad was the winner...
by MarketingMoments with marketers: Lachlan Pottenger
Marketingmag.com.au had a chat with Lachlan Pottenger, director at Market United. If you would like to see a certain marketer profiled, please email your...
by Marketing
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