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Huffington Post adds paid tweet service
US online news service The Huffington Post has begun offering marketers an option to insert paid comments into the publication’s Twitter feed. The service...
by MarketingAudit: 2009 marketing predictions
Last year I made some marketing predictions for 2009. I thought it might be timely to see how accurate I was before I hypothesised my marketing predictions...
by MarketingWhen all that Twitters isnt gold
Marketers are increasingly turning to social media such as Twitter, Facebook and YouTube in an attempt to promote their products or services. They are...
by Marketing5 ways to offers your customers cant resist
It takes deep customer insight to provide a truly personalised online experience. And customisation of every touchpoint and throughout every channel is...
by MarketingGetting digital strategy across the line
Here’s a real scenario. You’re a marketer. You’ve decided to be smart and bring in a specialist to work with you on your digital strategy. They’ve...
by MarketingNYBP: New York Brand Police
Luxury brands will benefit from a crackdown on counterfeit luxury goods in the US this Christmas. The crackdown has begun in Manhattan’s Chinatown, with...
by MarketingFirefox hits out at Google, recommends Bing
Bing has been handed a glowing recommendation from an influential Mozilla (developers of the Firefox browser) employee. Asa Dotzler, Firefox’s director...
by MarketingPodcast: Interview with Russell Howcroft
Ho, ho, ho! Christmas comes early with the tenth and final episode of The Marketing Manifest for 2010. David Campbell tracks down Russell Howcroft, chairman...
by MarketingAussies look at nutritional value in campaigns
Research suggests that more than three-quarters of Australians are placing greater importance on maintaining or improving their health. According to research...
by Marketing
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