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Agenda Agenda
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Mar20Wed
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Fast Track Digital Marketing [MEL] (all-day)Mar 20 – Mar 21
This intensive two-day course is a great place to start your training. It gives marketers a complete overview of all the essential digital marketing disciplines, how they can work together in your marketing strategy and helps to highlight areas for further in-depth learning.
http://econsultancy.com/au/training/courses/fast-track-digital-marketing-australia/dates/1609
Fast Track Digital Marketing [MEL] (all-day)
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Mar21Thu
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ADMA Spotlight on Privacy [BRIS]5:30 pm – 7:00 pm
More information is available at adma.com.au/attend/upcoming-events/spotlight-on-privacy
5:30 pmADMA Spotlight on Privacy [BRIS]
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Mar22Fri
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L’Oréal Melbourne Fashion Festival Marketing Breakfast7:30 am – 9:00 am
For more information visit lmff.com.au/program/event/50-marketing-breakfast
7:30 amL’Oréal Melbourne Fashion Festival Marketing Breakfast
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Mar25Mon
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ADMA Spotlight on Privacy [PER]5:30 pm – 7:30 pm
More information is available at adma.com.au/attend/upcoming-events/spotlight-on-privacy
5:30 pmADMA Spotlight on Privacy [PER]
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Mar27Wed
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Digital Media Planning & Strategy [SYD] (all-day)Mar 27
It’s all change in the ways audiences consume media, advertising is traded, channels converge and targeting evolves, so you need the broadest view of digital media. This course takes a comprehensive look at planning effective digital marketing campaigns, encompassing search, email, mobile and social media. You’ll be able to spot the opportunities, challenges, best buying methods and key considerations around online – allowing you to plan and execute killer digital media campaigns.
Digital Media Planning & Strategy [SYD] (all-day) -
ADMA Spotlight on Privacy [SYD]8:00 am – 9:30 am
More information is available at adma.com.au/attend/upcoming-events/spotlight-on-privacy
8:00 amADMA Spotlight on Privacy [SYD]
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Mar28Thu
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Social Media & Online PR [PER] (all-day)Mar 28
This one-day course is Econsultancy’s most popular introduction to social media marketing and online PR.
You’ll be able to plan and implement your ideal strategy using user-generated content, including monitoring positive and negative brand perception through tools such as Facebook and Twitter, and increasing brand engagement. It also explores areas such as social governance and wider social business concepts.
http://econsultancy.com/au/training/courses/social-media-online-pr-australia/dates/1614
Social Media & Online PR [PER] (all-day)
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Apr4Thu
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eCRM Masterclass [SYD] (all-day)Apr 4
The principles of traditional, offline-focussed, Customer Relationship Management are not up to the challenge of new web channels, social media and mobile engagements. This course will take you through the essentials of the new approach to eCRM – enabling you to execute a high performance CRM solution that drives revenue.
http://econsultancy.com/au/training/courses/ecrm-masterclass-australia/dates/1622
eCRM Masterclass [SYD] (all-day)
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Apr9Tue
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Australia’s B2B Innovations Summit [SYD] (all-day)Apr 9Australia’s B2B Innovations Summit [SYD] (all-day)
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Smarter Analytics Live [ADE]9:00 am – 3:00 pm
Use data to make every touch count
For marketing professionals, gaining insights from information is crucial. The IBM® Smarter Analytics™ Live events feature how-to sessions, demos, case studies and more on how to leverage data to help:- Attract new customers
- Reach out to existing customers before they churn
- Identify upsell and cross-sell opportunities
- Improve sales forecasting
- Maximise customer lifetime value
9:00 amSmarter Analytics Live [ADE]
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Apr10Wed
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Smarter Analytics Live [SYD]9:00 am – 5:00 pm
Use data to make every touch count
For marketing professionals, gaining insights from information is crucial. The IBM® Smarter Analytics™ Live events feature how-to sessions, demos, case studies and more on how to leverage data to help:
- Attract new customers
- Reach out to existing customers before they churn
- Identify upsell and cross-sell opportunities
- Improve sales forecasting
- Maximise customer lifetime value
9:00 amSmarter Analytics Live [SYD]
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Apr11Thu
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AlwaysOn Australia 2013: Globalizing Silicon Valley Innovation [SYD] (all-day)Apr 11 – Apr 12
For more information visit events.aonetwork.com/ehome/australia13/overview
AlwaysOn Australia 2013: Globalizing Silicon Valley Innovation [SYD] (all-day)
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Apr12Fri
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PRINKS networking event [MEL]5:30 pm – 8:30 pm
PRINKS is a networking group in Melbourne and Sydney aimed at encouraging professionals in media, PR, advertising, social media, marketing and other comms pursuits to connect on- and offline with fellow industry colleagues, sharing ideas, experiences and a drink or two.
For more information on this Melbourne PRINKS event, head to facebook.com/events/420621438027376/
5:30 pmPRINKS networking event [MEL]
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Apr16Tue
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iStrategy Sydney (all-day)Apr 16 – Apr 17
iStrategy’s Australian Conference will return to Sydney in April 2013, after its successful Melbourne conference in November 2012.
As the nation’s economic and finacial hub Sydney is always a great host for the iStrategy conferences and this year looks to be the most exciting yet. We have speakers with expertise in every online channel to our wide rangeof attendees from both agencies and brands – via our exclusive networking opportunities – there’s little we won’t be covering in Sydney to take back and implement into your digital strategy. If building a high-performing, integrated marketing strategy is paramount to your corporation, then iStrategy Sydney is the soundest of investments.
Find out more at: http://www.istrategyconference.com/events/sydney-13
iStrategy Sydney (all-day) -
eCommerce Conference & Expo Melbourne (all-day)Apr 16 – Apr 18
Full details at ecomexpomelbourne.com.au
eCommerce Conference & Expo Melbourne (all-day) -
The Australian Government Social Media Best Practice Toolkit 2013 [MEL] (all-day)Apr 16 – Apr 17
Leveraging social media to drive productivity and engagement
One day connected forum with post-forum workshops
- Innovative social media tools on a limited budget
- Re-energise your social media policy
- Moderating and measuring social media use
- Managing the risks of social media adoption
- Sustaining effective social media use past implementation
The Australian Government Social Media Best Practice Toolkit 2013 [MEL] (all-day)
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Apr17Wed
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Smarter Analytics Live [PER]9:00 am – 5:00 pm
Use data to make every touch count
For marketing professionals, gaining insights from information is crucial. The IBM® Smarter Analytics™ Live events feature how-to sessions, demos, case studies and more on how to leverage data to help:- Attract new customers
- Reach out to existing customers before they churn
- Identify upsell and cross-sell opportunities
- Improve sales forecasting
- Maximise customer lifetime value
9:00 amSmarter Analytics Live [PER]
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Apr18Thu
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Marketing and Communicating with Today’s Youth [SYD] (all-day)Apr 18 – Apr 19
Today’s youth are Millenials. They are growing up in the digital age, with access to technology their parents could scarcely have imagined. Engaging today’s 6-16 year olds offers a big opportunity for many organisations, but success in this market is a real challenge.
At this one-day forum, you’ll hear from organisations who’ve achieved real success in marketing to Millenials. You will learn about:
- Who are the Millenials? Understanding the youth market demographics
- How social networking and mobile apps can build real engagement
- What about the parents? Getting parents on board with your brand message
- The ethical issues of marketing to youth; safety, privacy and your organisation’s reputation.
Hear successful case studies and expert perspectives from:
- Jane Caro – The Gruen Transfer
- LiteracyPlanet
- Nickelodeon
- Scholastic Australia
- Total Girl / Pacific Magazines
- Skoodle / IMA Education
- Playground Communications
- Bubble Gum Interactive
- iris worldwide
- CyberSmart / Australian Communications and Media Authority
Find out more information at arkgroupaustralia.com.au/Events-E053MarketYouth.htm
Marketing and Communicating with Today’s Youth [SYD] (all-day) -
Social Media & Online PR [MEL] (all-day)Apr 18
This one-day course is Econsultancy’s most popular introduction to social media marketing and online PR.
You’ll be able to plan and implement your ideal strategy using user-generated content, including monitoring positive and negative brand perception through tools such as Facebook and Twitter, and increasing brand engagement. It also explores areas such as social governance and wider social business concepts.
http://econsultancy.com/au/training/courses/social-media-online-pr-australia/dates/1802
Social Media & Online PR [MEL] (all-day)
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Apr24Wed
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Digital Content Marketing & Strategy [SYD] (all-day)Apr 24
Content marketing and content strategy became a key trend in 2011 and is on everyone’s radar in 2012. As old digital platforms mature and many more emerge, content has finally found its place as a key differentiator for e-commerce and digital brand-building activities.
This course will guide you through developing a content strategy and marketing plan, including generating the content types, guidelines and editorial plans to support it.
http://econsultancy.com/au/training/courses/digital-content-marketing-strategy- australia/dates/1615
Digital Content Marketing & Strategy [SYD] (all-day)
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