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Agenda

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  1. Dec
    13
    Thu

    1. −
      Learn User Acquisition Marketing
      6:00 pm – 9:00 pm
      Read more »
      Workshops

      Exclusive offer to Marketing readers: SAVE $200

      What:
      Make your users work for you. In this six-week course, you’ll learn strategies for quantifying the effectiveness of your marketing campaigns, giving you valuable insight into what you can gain from your audience. In addition to gaining an understanding of the digital marketing landscape, you’ll be introduced to various techniques and methods for structuring and tracking a multichannel goal-based campaign, allowing you to better convert viewers into paid customers. Topics include the conversion funnel, the psychology of why a visitor becomes a customer / lead, and how to effectively build an online advertising campaign from the ground up.

      For more info or to register click here or email riley@generalassemb.ly


      +
      6:00 pm
      Learn User Acquisition Marketing

  2. Dec
    18
    Tue

    1. −
      Learn User Acquisition Marketing
      6:00 pm – 9:00 pm
      Read more »
      Workshops

      Exclusive offer to Marketing readers: SAVE $200

      What:
      Make your users work for you. In this six-week course, you’ll learn strategies for quantifying the effectiveness of your marketing campaigns, giving you valuable insight into what you can gain from your audience. In addition to gaining an understanding of the digital marketing landscape, you’ll be introduced to various techniques and methods for structuring and tracking a multichannel goal-based campaign, allowing you to better convert viewers into paid customers. Topics include the conversion funnel, the psychology of why a visitor becomes a customer / lead, and how to effectively build an online advertising campaign from the ground up.

      For more info or to register click here or email riley@generalassemb.ly


      +
      6:00 pm
      Learn User Acquisition Marketing

  3. Jan
    31
    Thu

    1. −
      ADMA 30Below launches in Brisbane
      6:30 pm – 11:30 pm
      Read more »
      Meet-up

      For more information visit 30below.com.au

      +
      6:30 pm
      ADMA 30Below launches in Brisbane

  4. Feb
    12
    Tue

    1. −
      #HeadsUp on Word of Mouth
      6:00 pm – 8:00 pm
      Read more »
      Seminar

      For more information visit headsuponwom.eventbrite.com

      +
      6:00 pm
      #HeadsUp on Word of Mouth

  5. Feb
    20
    Wed

    1. −
      DNA://13 – Digital Next Australia Breakfast [SYD]
      7:30 am – 11:30 am
      Read more »
      Breakfast

      For more information visit tnsaustralia.com/digitalnextaustralia/2013/sydney

      +
      7:30 am
      DNA://13 – Digital Next Australia Breakfast [SYD]

  6. Feb
    26
    Tue

    1. −
      11th Annual Australian Broadcasting Summit (all-day)
      Feb 26 – Feb 28
      Read more »
      Conference

      For more information visit www.acevents.com.au/broadcasting

       

      +
      11th Annual Australian Broadcasting Summit (all-day)
    2. −
      Omni-Channel Marketing [SYD] (all-day)
      Feb 26 – Feb 27
      Read more »
      Conference

      For more information visit onlineofflinedata.com

      +
      Omni-Channel Marketing [SYD] (all-day)
    3. −
      IAB Automotive Seminar – Building Brands Online
      8:30 am – 10:30 am
      Read more »
      Seminar

      For more information visit iabaustralia.com.au/Events/All_Events/2013_IAB_Event_-_Automotive_Seminar.aspx

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      8:30 am
      IAB Automotive Seminar – Building Brands Online
    4. −
      Unleashing Personalisation Beyond Your Website
      11:00 am – 12:00 pm
      Read more »
      Webinar

      Unleashing Personalisation Beyond Your Website: Delivering a Relevant Customer Experience Across Marketing Channels

      Join us for best practices in applying website personalisation principles across your marketing channels.

      Intellectually, all marketers agree that personalisation just makes sense. Relevant customer experience based on your audience’s needs directly translates into business outcomes. But today that experience goes beyond the website as prospects experience our brands across multiple channels. In this webinar, learn how the principles of personalisation are applied across channels, enabling marketers to deliver a distinctly relevant customer experience informed by your audience, automatically delivered in real time.

      Key takeaways:

      • A proven 5-step process for developing cross-digital personas, using the data and technology you have today
      • Why personalisation has evolved from a feature to a business driver
      • How to map cross-digital user journeys to goals
      • How to make personas come alive using Sitecore’s Digital Marketing System for marketers

      Webinar presenters:

      • Beth Bader, Director of User Experience, VML
      • Lars Petersen, Head of Business Optimization Services, Sitecore

      For more information and to register, visit: sitecore.net

       

      +
      11:00 am
      Unleashing Personalisation Beyond Your Website

  7. Feb
    27
    Wed

    1. −
      DNA://13 – Digital Next Australia Breakfast [MEL]
      7:30 am – 11:30 am
      Read more »
      Breakfast

      For more information visit tnsaustralia.com/digitalnextaustralia/2013/melbourne

      +
      7:30 am
      DNA://13 – Digital Next Australia Breakfast [MEL]
    2. −
      ChannelAdvisor Insite Melbourne 2013
      12:30 pm – 5:30 pm
      Read more »
      Conference

      For more information visit channeladvisor.com.au/insite

      +
      12:30 pm
      ChannelAdvisor Insite Melbourne 2013

  8. Mar
    4
    Mon

    1. −
      Content Marketing World Sydney (all-day)
      Mar 4 – Mar 6
      Read more »
      Conference

      The best content marketers from around the world come to Sydney!

      Content Marketing World is the largest gathering of content marketing professionals in the world. This year we are bringing the show down under!

      Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content strategy back to your team – and – implement a content marketing plan that will grow your business and engage your audience.

      For more information visit sydney.contentmarketingworld.com

      Marketing‘s publisher Niche Media is a proud sponsor of Content Marketing World Sydney, so you get rewarded: use our discount code NICHE to get $100 off your ticket!

      +
      Content Marketing World Sydney (all-day)

  9. Mar
    6
    Wed

    1. −
      Financial and Professional Services Marketing: Video Engagement in 2013 [SYD]
      8:15 am – 10:30 am
      Read more »
      Forum
      viocorp

      You’re invited to an exclusive Viocorp Digital Communication Forum on Wednesday, 6th of March featuring a panel of industry leaders sharing strategic insights and practical guidance on how video can deliver engaging communication for financial and professional services firms.

      Key insights for Financial and Professional Services communicators:

      • Innovation in B2B communication: Why firms have increasingly turned to video to communicate the IP of their partners and staff.
      • Lead generation and marketing: How a financial services firm generated $25M+ in additional business in 90 days using a video development program.
      • Organisational efficiency: Why financial and professional service firms are redesigning their intranets with video front and centre.
      • Customer engagement: Learn how story-telling can communicate complex messages with innovative approaches.

      Outline Agenda:

      • Digital landscape in 2013: The impact on organisations of the trends and changes in digital technology.
      • Media training: How to turn a fund manager or partner in a law firm into an effective presenter for your video content.
      • Panel discussion: Legal, global consulting and financial service communicators on their adoption path of video for communications and marketing.
      • Case study: Increasing lead generation through effective video development program.

      For more information and to register visit the event page on Eventbrite

       

      +
      8:15 am
      Financial and Professional Services Marketing: Video Engagement in 2013 [SYD]

  10. Mar
    7
    Thu

    1. −
      ADMA 30Below Sydney networking drinks night
      6:30 pm – 10:30 pm
      Read more »
      Meet-up

      Tickets include canapés and two drinks and can be purchased at 30below.com.au/events

      +
      6:30 pm
      ADMA 30Below Sydney networking drinks night

  11. Mar
    12
    Tue

    1. −
      Ad:tech Sydney 2013 (all-day)
      Mar 12 – Mar 13
      Read more »
      Conference
      Exhibition

      For more information visit adtechaustralia.com/sydney

      +
      Ad:tech Sydney 2013 (all-day)

  12. Mar
    14
    Thu

    1. −
      2nd Annual Big Data Summit (all-day)
      Mar 14 – Mar 15
      Read more »
      Conference

      For more information visit http://www.acevents.com.au/bigdata/

      +
      2nd Annual Big Data Summit (all-day)
    2. −
      3rd Annual Loyalty World Summit (all-day)
      Mar 14 – Mar 15
      Read more »
      Conference

      For more information visit http://www.acevents.com.au/loyaltyworld/

      +
      3rd Annual Loyalty World Summit (all-day)
    3. −
      ASTRA 2013 Conference [SYD] (all-day)
      Mar 14
      Read more »
      Conference

      More details available at astra.org.au

      +
      ASTRA 2013 Conference [SYD] (all-day)
    4. −
      CommsCon 2013 [SYD]
      1:30 pm – 2:30 pm
      Read more »
      Awards
      Conference

      More information at commscon.com.au

      +
      1:30 pm
      CommsCon 2013 [SYD]

  13. Mar
    20
    Wed

    1. −
      Fast Track Digital Marketing [MEL] (all-day)
      Mar 20 – Mar 21
      Read more »
      Seminar

      This intensive two-day course is a great place to start your training. It gives marketers a complete overview of all the essential digital marketing disciplines, how they can work together in your marketing strategy and helps to highlight areas for further in-depth learning.

      http://econsultancy.com/au/training/courses/fast-track-digital-marketing-australia/dates/1609

      +
      Fast Track Digital Marketing [MEL] (all-day)