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Which is the best way to contact the editor?
I much prefer emails, without a doubt. Attach your submission to an email but don’t forget to include a short paragraph explaining the gist of your piece in case I don’t get time to open the attachment. Please send to me at: kylie.Flavell@niche.com.au.
Why haven’t I heard back?
Last month I received a total of 964 emails so it does take some time. That said, no email is ever left unopened. If you send me something on global warming and I know there is a Green issue coming up, I may save your email in that month’s folder and contact you closer to that date. If you really want an answer ASAP feel free to send a follow-up email to remind me that you are still waiting!
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Please include:
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As of April 2009 we began running our 'focus sections' every month to ensure readers have a cross-section of all types of marketing every single issue. Each section provides in-depth analysis, commentary and insight. You are welcome to submit a by-lined article for any of these sections as all the content is written by industry experts as opposed to our features, which are written in-house. Article lengths must be 800 or 1200 words.
Media & Advertising: Our focus on creative, agency comment and the world of media - including print, television, radio and out of home advertising. Some of the regulars in this section include Guerrilla Guide, written by our most popular contributor Geoffrey Bowll and Recipe of the Month, which showcases a highly successful campaign in a comprehensive case study that always includes in-depth results. We also look at events, retail and the key role that design plays in branding.
Digital: We're talking mobile, social media, rich media advertising, corporate blogs, digital OOH, email, podcasts, in-game advertising, search, company websites, seeding brands in the blogosphere, banner ads, online consumer surveys, Twitter, SEM and anything else related to digital. Regular columns include Mister Mobile with Joe Barber, Around the Blogosphere with Stanley Johnson and Homepage with CEO of IAB Paul Fisher. This section also identifies the best way for the marketing department to work successfully with IT or a digital agency.
Marketing Strategy: Deciding how to split your marketing budget? Keen to analyse what sort of ROI you can anticipate from your latest campaign? This is the section where we focus on results, marketing analysis and tactical methods that can be applied to all marketing regardless of your advertising channel. Regulars include On a Shoestring, which is our monthly look at marketing for SMEs and B2B Straight Up, which looks at business-to-business marketing. In addition, thought leaders such as Michael Kiely and David Gillespie contribute their regular columns on holistic brand strategy and integration.
Direct Marketing: Direct marketing (DM) is in no way just limited to direct mail. In this section we cover DM as a marketing discipline, analysing anything that draws on that one-to-one relationship between the marketer and the consumer. This includes anything from email and SMS to promotional products and transpromotional mail. We also take a close look at the topics of data and loyalty, showing how you can retain your brand evangelists, grow your database and prevent churn. Regular columnists include international DM expert Linda Loose, CEO of Clemenger Proximity Andy Pontin, and joint team Douglas Nicol and Kevin MacMillan from agency The Works.
Careers & Education: With the industry changing so rapidly the competitive marketer, CEO or agency creative needs to be constantly updating their skills and knowledge. This section details how to climb the ladder, stay on top and win your dream job. Our regular column Going Global profiles a different country each month, examining its marketing industry, average salaries and the job opportunities that exist for Aussies looking to move. Changing Lanes looks at sector transition, with comment from a recruiter and a candidate that has made a change such as FMCG to services or digital to events, etc. There is also a look at the latest marketing research project being undertaken by university academics around Australia with our regular column Research and Deploy. This section speaks to the student marketer but to a larger extent, the marketing practitioner looking to advance their career.
When will my fabulous article be available?
Generally each issue goes on sale on the 28th of the previous month. So for example, June’s issue is at newsstands on the 28th May. If you have contributed an article or comment then we are happy to send you a complimentary copy a week prior to the sale date. Please be sure to send your postal details to me with your article. If you wish to buy more copies you can visit a newsagent or Borders bookstore or contact our Subscriptions Department via e-mail: subscriptions@niche.com.au or free call: 1800 804 160.
I see you have a feature coming up, how does my CEO/marketing director get involved for comment in that feature?
Most of our features are written in-house and we like to interview a range of experts in the industry for each piece. If you have someone in mind for comment, please email me a brief description of their expertise (not just a bio but something that directly relates to our feature), as well as a general idea of their availability. Most of our interviews are conducted by phone or email as we are often too busy to get out of the office.
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Now one of my clients is looking for a similar analysis tool for the telephone campaigns they are currently running. Is anyone aware of anything that does this?
Feel free to contact me for more information on 0423 885 185 or paul.williamson@reachlocal.com.au.
Regards,
Paul
One of the power point presentations on their website said that one of their products called CTI Integration can tack phone information
"With computer-telephony integration (CTI) capabilities, you can directly integrate your telephone network into Salesforce and access it entirely through the familiar, browser-based Salesforce interface. With the combined power of CTI and the new Salesforce Console, salesforce.com delivers unlimited productivity to your call centers. "
Might be a good idea to call or email them.
GeoRepoting - Hmm... maybe towards the end of the call the operator could ask the person from where they are calling...
In addition to this only this morning I read something about "Charting" phone calls and measuring customer satisfaction based on that
Regards,
Jason
saviojason@gmail.com
Marketing Student at Monash University
In the post heading you mentioned Geo Reporting. That is what grabbed my attention. If it is maps of call distribution that you are after then that can be accommodated automatically within Jet Interactive’s suite of online reports. Here is an online video that clearly demonstrates the types of maps available. http://www.jetinteractive.com.au/video-demonstration.html
Please contact CJ Arsenseau ( head of marketing ) at cj.arseneau@telmetrics.com. She will be able to answer your questions, determine if Telmetrics can meet your needs or point you in the right direction.
Here is some info about Telmetrics -------
Call Measurement Solutions - From ROI to Business Intelligence
"Want to know how well your advertising is working? Where customers are calling from? What time of day is busiest? If you are missing out on lost leads? How well your customer service agents are performing? Implementing a call measurement program is easy.
By using unique phone numbers in your advertising & direct marketing campaigns, we can help you track the telephone responses that each of your ads generates. That, in turn, gives you powerful ROI performance data that will give you the answers you need to manage your acquistion marketing programs more effectively."
Zip/Postal Code Analysis (one of their value add features)
The Perspectica Geo-Analysis report shows a geographic view of the highest to lowest response rates on a regional or national campaign. This solution is perfect for knowing where to focus your media dollars for a secondary campaign in these highest response markets. The zip code analysis can also be used for better planning of routes for service vehicles, or where new offices should be located, or what kind of response your business is getting from adjacent markets.
I hope this helps.
Allison Lane
Alane100@aol,con
416 707 6775
Alane100 - Telmetrics only had contact details for Nth America. Do you know if they operate in Aust?
Jet_Call_Tracker - The mapping you provide looks ideal but given that my clients have multiple numbers can these be run through a single service or do they need separate services for each number? How regularly are these updated?
Paul_RLA - Thanks for this, I'll be in contact.
I know one in Australia but I don't know if it's allowed to paste a link here so I'm just gonna tell the company name. It's Infiniti Telecommunication, I don't if you've heard of it; I just saw it in the net.
I hope I answered your question.
Hi guys, Im a newbie. Nice to join this forum.
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