Case Study: Optimising delivery: Increasing Kidspot’s ‘BumpWatch’ app engagement
CAMPAIGN: Increasing BumpWatch pregnancy app engagement through push notifications CLIENT: Kidspot AGENCY: OtherLevels BACKGROUND Founded in 2005, Melbourne-based...
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Case study: Sony ‘DSLR Gear No Idea’ campaign
Campaign: DSLR Gear No Idea Client: Sony Australia (digital imaging: NEX cameras) Agencies: Havas Worldwide Australia, Naked Communications Background...
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Case Study: KIA at the Australian Open: Taking sponsorship beyond the traditional
CAMPAIGN: KIA AT THE AUSTRALIAN OPEN CLIENT: KIA AGENCY: WE ARE SOCIAL, INNOCEAN BACKGROUND Kia has been the proud sponsor of the Australian Open tennis...
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Case Study: In the palm of your hand – Nokia’s launch of the first Windows based mobile
CAMPAIGN: NOKIA LUMIA MOBILE ADVERTISING CAMPAIGN CLIENT: NOKIA AGENCIES: INMOBI, CARAT BACKGROUND The Nokia Lumia was the first Windows-based mobile...
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She Runs The Night – strategy, execution, results of Nike’s groundbreaking campaign
Campaign: She Runs the Night Client: Nike Agency: Razor Background The Nike brand was strong within the running market, but Asics had a slight edge...
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Hurling tomatoes to cure bank rage
Campaign: Bye Bye Bank Rage. Hello Heritage. Client: Heritage Bank Agency: BCM Partnership Technology: MediaMind Background In a long-term campaign, winning...
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Delightful direct campaign for the Arts Centre
Campaign: Sally’s First Show Client: Arts Centre Melbourne Agency: OgilvyOne Melbourne Background Seeing a live performance can change the course...
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A triumph of Aussie branded entertainment
Campaign: No Leave No Life Client: Tourism Australia, Southern Star Entertainment Partners/agencies: SMG Red, Channel Seven, Carat, OMD, DDB Background...
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Creating websites, apps and a new cricket league
Campaign: KFC T20 Big Bash League websites and app Client: Cricket Australia Agency: Reactive Platform: Sitecore Background After a hotly-contested...
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The original social network – Heart Foundation’s ‘Mums United’ campaign
Campaign: Mums United Client: The Heart Foundation Agency: Soup Background Over 60% of adult Australians and one in four children are either overweight...
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