Marketing MediaZone
Articles from year/month
Corporate social responsibility: green marketing
If securing a berth behind the Pearly Gates isn’t motivation enough for you to ensure your brand is socially and environmentally conscious, just consider what it could do for your bottom line, posits Dora Nikols. His dark sunglasses, long hair, pierced ears and casual demeanour are emblematic of the world famous rock ...
Marketing People: Kathy Hatzis profile
Kathy Hatzis is the 2007 AANA Young Marketer of the Year. We managed to catch her for a quick Q&A before she jets off to Cannes… In March this year, Kathy Hatzis added a new feather to her marketing cap, being named the 2007 AANA Young Marketer of the Year. Now in its second year, the award is designed as an encouragement ...
Marketing Ethics
Warning: the following may make some marketers uncomfortable. If you were looking for a light-hearted read, turn the page. If you have a social conscience, read on. Karl Treacher reports. So you are a marketer, huh? What does that mean? It means that you are well-paid, respected, educated in marketing and, hopefully, ...
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What’s wrong with the AMI?
This post is the first in a series looking at the AMI. Click below to read the others: What's wrong with the AMI The Great AMI Debate: Round 2 The Stark Reality of the AMI The AMI Bites Back Marketing the Marketers: the UK perspective Bowll bites back: Geoffrey responds to the AMI You can read the full version ...
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Diageo demands group sex Guinness viral is pulled from YouTube
Brand Republic are reporting on a risque new viral ad for Guinness, which has put noses at Diageo out of joint. Diageo has demanded that YouTube remove a fake Guinness viral video spreading across the internet, in which a girl balances a bottle of the black stuff on her back during a group sex session. The 60-second ...
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What’s wrong with the AMI?
This post is the first in a series looking at the AMI. Click below to read the others: What's wrong with the AMI The Great AMI Debate: Round 2 The Stark Reality of the AMI The AMI Bites Back Marketing the Marketers: the UK perspective Bowll bites back: Geoffrey responds to the AMI You can read the full version ...
