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The power of creative in sales promotion

Well, first things first, a disclaimer: one of our publisher Niche's other publications, Desktop, tipped me off about this example of competition promotion. As a design and desktop publishing magazine, they're supporting the Worldwide Printing National Design Awards, but as a marketing publication, we're more ...

Copy Corner: Frankie says Relax

An important part of writing is being able to relax. In the typical situation at work, you sit down to write and you want your report or email or whatever, seem important. You think about how impressive it will look in print. You think about all the people who are going to read it. Senior people. You think about ...

CommBank on verge of tourism PR coup

Forget Lara Bingle. Forget Baz Luhrman, Hugh Jackman and Nicole Kidman. Don't tell DDB, but the perfect campaign for Tourism Australia is already in the can (at least that’s what the Welsh wonder strategist Garry and I think), the only issue is that it’s actually owned by a major Aussie corporation. You see, ...

Correction to Strategy Notes July

In the July issue of Marketing magazine Bronwyn Higgs wrote about digital radio in her column Strategy Notes. Higgs stated that "Pilot studies using digital will continue until the end of this year before launching into a second test phase." Commercial Radio Australia wishes to inform Marketing readers that "digital ...

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