Marketing Media Zone
mediazone
advertising guide
brought to you by
Copy Corner: Power in your sentences
this article
- Page 1 of 1
- 0
- 24
by Frank Chamberlin
on Jun 7
As an experienced and knowledgeable professional marketer, Frank Chamberlin has been a full time copywriter for ten years.
He teaches Direct Marketing at the Masters level at Monash University and he offers a one-day ‘business writing skills’ course for corporates. He also convenes the popular dm Forum in Melbourne.
As a successful copywriter, he does all sorts of work for large and small companies.
Do you want a very simple technique for improving your writing? Well, this is one that really works and you can start doing it from today. Cut the length of your sentences!
It’s as simple as that.
Long sentences should be seen as the enemy. They create confusion for readers and they block clarity. And we all know how important clarity is. If you have a long sentence in your first draft, take the knife to it. Enjoy cutting. And don’t be surprised if you end up with three or four sentences. Your readers will thank you for it.
Build a better vocab: http://grammar.ccc.commnet.edu/GRAMMAR/vocabulary.htm
Business writing training: http://www.actionwords.com.au/business-writing-course/
Be the first to have your say...
Looking for a new challenge? Check out these recently added MyMarketingJobs or search for a specific job using the Search tab.
- Group Marketing Manager - Pacific Region Xpand Group Pty Ltd
- 20 Aug 2008 Sydney
- National Advertising Manager: (inside) Australian Design Review Niche Media
- 20 Aug 2008 Melbourne
- Category Marketing Manager - Consumer Software Xpand Group Pty Ltd
- 19 Aug 2008 Sydney
Get the right marketing person for your critical marketing job by posting with www.marketingmag.com.au and MyMarketingJobs.
Kiely: Copywriting
My friend Fred received a letter from Julian Potter recently. Julian is head of Macquarie Bank Cards. It was part of a mail piece sent to shareholders to sell them a Platinum card. I was struck dumb by Julian's words. “Dear FrederickThere comes a time when the old way of doing things needs to be re-evaluated. When ...
Copy Corner: Rewriting is the key to writing well
When you write your first draft, the words very often just bubble out. There may not be a great deal of structure. That's fine for the first draft. When you move into the rewriting or editing phase, you check that there is a logical flow to your work. Plus, you delete unnecessary words to make the writing sparkle ...
Copy Corner: Producing better emails
Emails are such a huge part of our lives these days, it’s worth thinking about how to do a better job with them. Here are a few things to think about. The salutation is an effective way to set the atmosphere. Think about the options such as ‘Hello’, ‘Dear’ or ‘Hi’ and decide what’s right for you in each case. Make ...
Copy Corner: Frankie says Relax
An important part of writing is being able to relax. In the typical situation at work, you sit down to write and you want your report or email or whatever, seem important. You think about how impressive it will look in print. You think about all the people who are going to read it. Senior people. You think about ...
- 54
What’s wrong with the AMI?
This post is the first in a series looking at the AMI. Click below to read the others: What's wrong with the AMI The Great AMI Debate: Round 2 The Stark Reality of the AMI The AMI Bites Back Marketing the Marketers: the UK perspective Bowll bites back: Geoffrey responds to the AMI You can read the full version ...
- 2898
Diageo demands group sex Guinness viral is pulled from YouTube
Brand Republic are reporting on a risque new viral ad for Guinness, which has put noses at Diageo out of joint. Diageo has demanded that YouTube remove a fake Guinness viral video spreading across the internet, in which a girl balances a bottle of the black stuff on her back during a group sex session. The 60-second ...
- 200
What’s wrong with the AMI?
This post is the first in a series looking at the AMI. Click below to read the others: What's wrong with the AMI The Great AMI Debate: Round 2 The Stark Reality of the AMI The AMI Bites Back Marketing the Marketers: the UK perspective Bowll bites back: Geoffrey responds to the AMI You can read the full version ...
To have your say, login at the top of the page or register free and start commenting.