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Performance management as a strategic tool

A performance review should not be a personal slinging match, says Jacqui Pollock. Rather, it’s a chance for both parties to openly and honestly discuss the employment relationship. They seem to generate a Vegemite or Marmite reaction – we either love them or loathe them. For many people, performance reviews come ...

Digital up-skilling: don't be the digital dinosaur

Feeling like a dinosaur in this new age of digital? Fear not. There are plenty of ways to digitally up-skill yourself, says Chris Le Coic. Technology continues to change the way we live. The manner in which we communicate and the decisions we make every day are invariably tech-related. It is inevitable then that when ...

New Marketing Agency Models

Global marketing agency Carlson has moved towards a new model – the ‘and’ agency. Kevin Balshaw believes offers will follow. Something as simple as an ampersand is signaling a tectonic shift in the global marketing agency sector. Only it’s not that simple. The new face of the industry is taking shape around changes ...

Retaining promising employees

In the current environment of low unemployment, staff retention is critical. Jennie Smiedt shares some insights gleaned from the latest Marketing Employer of the Year survey. Acquisition, life cycle planning, retention. If you’re a direct marketer you think about these aspects of a customer journey on a daily basis. ...

Remuneration negotiation

Negotiating a pay rise can often be an uncomfortable and embarrassing experience, even if you are extremely confident of your worth. Preparation, however, is the key to success when entering into negotiations with your boss. Achieving a pay rise depends on a number of key factors, and not all of them are directly ...

Managing corporate reputation

Vince Grillo outlines the steps to measuring and managing a company’s reputation. Everything your company does is observed through the filter of corporate reputation. And a company’s corporate social responsibility activity – and inactivity – has an enormous impact on reputation. In a study TNS conducted in the US ...

Post-graduate study in marketing

In today’s workplace, few can afford to rest on their laurels. Helen Withycombe speaks to those in the know about whether postgraduate education is really a marketer’s best friend. It’s a cut-throat world out there and the marketing industry is one of the most competitive. To stay ahead of the pack many individuals ...

Recruitment in contemporary labour markets

As unemployment levels decline and demographic shifts in labour markets prevail, marketing must change its recruitment practice in order to attract the best talent, reports Amanda Burke Talk about a changing landscape! Rewind to 2001/2002 when there were limited new jobs and an oversupply of talent. An employers’ ...

Consumer, brand owner and agency influence on marketer’s job descriptions

Marketers’ job descriptions are in a rapid state of flux, as brand owners and their agencies are forced to experiment with new modes of creation, collaboration and consumer engagement, contends Brian Mansfield. If you work in the worlds of advertising, media, research, new media and design, the chances are you are ...

Creating competitive advantage in recruitment

As the war for sales and marketing talent hots up, a good recruiter can be invaluable. Rebecca Houghton provides some advice on how to find the right one for your needs. The war for talent in Australia has the battlelines drawn across all industries and many specialist roles, with marketing and sales no exception. ...

Career development through self-marketing

Despite the fact that their raison d’être is to influence people, marketers are notoriously bad at selling themselves. The answer is simply a matter of treating yourself life a commodity, says Brien Keegan. When it comes to preparing a job application or presenting themselves in the best possible light at interview, ...

Where are they now: Tim Pethick, Nudie

Five years ago, Tim Pethick decided to build a business bottling fresh fruit juice, an idea that evolved into a thriving enterprise turning over $18 million a year. Sam Gopal learns the recipe for success, and what lies in store for the innovator. What motivates someone who started a career as a chartered accountant ...

In The Zone With: Craig Wax

Craig Wax, marketing manager of Yahoo!, provides insight into the areas of digital marketing, career development and advertising. The greatest misconception about search marketing is…that it’s only for businesses that have an e-commerce model. Generating online sales is certainly a major benefit of search marketing ...

The seven deadly sins of networking

Are you guilty of committing these networking sins? Lisa Butler outlines how to get the most out of social events without looking like a used car salesman. When you work in marketing you know the value of networking to advance your business. You probably live and breathe it, spend a lot of time convincing clients ...

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