Negotiating a pay rise can often be an uncomfortable and embarrassing experience, even if you are extremely confident of your worth. Preparation, however, is the key to success when entering into negotiations with your boss. Achieving a pay rise depends on a number of key factors, and not all of them are directly ...
Vince Grillo outlines the steps to measuring and managing a company’s reputation. Everything your company does is observed through the filter of corporate reputation. And a company’s corporate social responsibility activity – and inactivity – has an enormous impact on reputation. In a study TNS conducted in the US ...
In today’s workplace, few can afford to rest on their laurels. Helen Withycombe speaks to those in the know about whether postgraduate education is really a marketer’s best friend. It’s a cut-throat world out there and the marketing industry is one of the most competitive. To stay ahead of the pack many individuals ...
As unemployment levels decline and demographic shifts in labour markets prevail, marketing must change its recruitment practice in order to attract the best talent, reports Amanda Burke Talk about a changing landscape! Rewind to 2001/2002 when there were limited new jobs and an oversupply of talent. An employers’ ...
Marketers’ job descriptions are in a rapid state of flux, as brand owners and their agencies are forced to experiment with new modes of creation, collaboration and consumer engagement, contends Brian Mansfield. If you work in the worlds of advertising, media, research, new media and design, the chances are you are ...
As the war for sales and marketing talent hots up, a good recruiter can be invaluable. Rebecca Houghton provides some advice on how to find the right one for your needs. The war for talent in Australia has the battlelines drawn across all industries and many specialist roles, with marketing and sales no exception. ...
Despite the fact that their raison d’être is to influence people, marketers are notoriously bad at selling themselves. The answer is simply a matter of treating yourself life a commodity, says Brien Keegan. When it comes to preparing a job application or presenting themselves in the best possible light at interview, ...
Five years ago, Tim Pethick decided to build a business bottling fresh fruit juice, an idea that evolved into a thriving enterprise turning over $18 million a year. Sam Gopal learns the recipe for success, and what lies in store for the innovator. What motivates someone who started a career as a chartered accountant ...
Craig Wax, marketing manager of Yahoo!, provides insight into the areas of digital marketing, career development and advertising. The greatest misconception about search marketing is…that it’s only for businesses that have an e-commerce model. Generating online sales is certainly a major benefit of search marketing ...
Are you guilty of committing these networking sins? Lisa Butler outlines how to get the most out of social events without looking like a used car salesman. When you work in marketing you know the value of networking to advance your business. You probably live and breathe it, spend a lot of time convincing clients ...