YouTube enables viewers to shop products on videos
Google is releasing a new ‘channel gadget’ that will aim shorten the path to purchase and translate video views to sales. The new technology...
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Thumbs up to digitally enhanced 2013 Eurovision Song Contest
After the success of the 2012 event in terms of record website figures across the three finals nights which saw 162,000 unique visitors hitting up sbs.com.au/Eurovision...
by Marketing
AANA gets real with AdWatch, its new one-stop web portal
AANA today launched AdWatch, dubbed its ‘one-stop web portal’ that offers up real case histories illustrating evolving community standards, particularly...
by Marketing
Infographic: M-commerce and mobile shopping in Australia
Online shopping still accounts for only a fraction of the $256 billion total retail market in Australia, and shopping done through mobile devices like...
by Marketing
Aussies want brand info while Brazilian’s just want freebies on Twitter
Australians are far more likely to have a genuine interest in the brands they follow on Twitter than their counterparts in the UK, Germany and Brazil....
by Marketing
New Ray White social platform site: by the people, for the people
Ray White, the most googled real estate company in Australia with over 12 million views annually is again innovating the brand courtesy of its ‘Perfect...
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Competition: We’re giving away three double passes to Vivid Sydney
We have three double passes to give away to Vivid Ideas in Sydney. Tickets to this are selling fast, with some of the shows we have tickets for already...
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Public broadcasters come out budget winners
The ABC and SBS are among the few winners to come out of last night’s federal budget. The ABC will pick up close to $100m in extra funding with $59.4m...
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Interactive fly traps, McDonald’s graffiti menu: creative European billboards
There has been plenty of innovative uses of billboard campaigns of late. This new billboard in Milan, Italy for an insect spray also serves as a huge pest...
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The lights are on but nobody’s home in the land of Google Plus
It was supposed to be the next Facebook, but it seems social media users have turned their noses up at Google Plus with new reports stating the average...
by Marketing
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