Marketing news

According to research just released by MySpace.com, over 73,000 Australian mothers between the ages of 21-34 are using MySpace.com. Traditionally considered the realm of young adults or teens, these findings are consistent with Nielson’s demographic insights, which tell us 68% of the total Australian MySpace ...

Robot Meets Alien, launched in August last year, has opened a satellite office in Los Angeles on the back of winning Southern California Spirits (SCS) for brand strategy and word of mouth marketing. SCS are launching a suite of boutique spirits starting with premium energy infused vodka brand Abstract Standard. Director ...

MTV Networks Australia and ninemsn are partnering to deliver a range of MTV’s content to ninemsn’s audience of over eight million people. The MTV content available will include international shows such as PUNK’d, MTV Cribs, Jackass, Pimp My Ride and The Hills along with locally produced content like MTV’s flagship ...

Adshel has recently appointed Joana Barros as National Marketing Manager based in Sydney. Joana joins Adshel with extensive client-side experience in the entertainment and media communications industries, most recently responsible for the success of Telstra BigPond’s flagship entertainment portfolio, BigPond Movies. Joana ...

oOh!media has undertaken a major restructure and made a significant investment in an internal learning and development program to support the company's recently announced strategic direction and re-branding from Network Outdoor. The restructure and L&D investment were need to better reflect the values ...

Target stores nationally this week launched an exclusive World Youth Day Sydney 2008 (WYD08) clothing range. The range of women’s and men’s apparel was created by Australian company Kid Crew Express, a manufacturer of women’s and children’s clothing. This week all 159 Target stores nationally – including 27 NSW ...

Melbourne-based strategic communications consultancy, The Reputation Group, has been awarded a prestigious International Association of Business Communicators (IABC) Gold Quill Excellence Award for its work on the campaign, 'Don’t Be A Tosser, Bin Your Butts' for Sustainability Victoria. The social marketing campaign ...

Saatchi & Saatchi this week unveiled a print and outdoor campaign for Sony’s car entertainment range called 'In-Car Conversations'. ...

Almost half of victims of cyber bullying attacks in the workplace have not been taken seriously by their employers when seeking support and assistance, according to a survey of 1,782 employees by Australia’s online career network, LinkMe.com.au. Half of all cyber bullying is carried out by colleagues, closely followed ...

Telstra 3G and Next G™ pre-paid mobile customers are now able to recharge their phone and manage their profile directly from their handset with the addition My Pre-Paid, a new self-serve facility, to their service. Created by Telstra and m.Net Corporation, the solution allows Telstra to leverage the growing convergence ...

Today we encountered a seriously angry mofo who not only hates our magazine but is also clearly quite bitter about the questions in our online survey. Here are some of his most impassioned responses... If you do not subscribe to Marketing magazine, can you tell us why not? Waste of time and money. None available ...

The Olympic Games have already kicked off as the war between sponsors to capture audience attention has begun. Aussie brand experience agency ABT has established a Beijing office to handle Olympic projects and just recently staged the massive 'Street Olympics' for Snickers, with urban street events featuring ...

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ACP Magazines will publish music bible Rolling Stone magazine in a masthead swap deal with new specialist publisher WolseleyMedia. WolseleyMedia, which recently acquired Next Media, will add ACP magazines’ Tracks and Waves to its portfolio. The two surfing titles were part of the EMAP Australia portfolio acquired ...

Strategy, marketing, research and creative services firm Growth Solutions Group (GSG) has appointed Lucy Carruthers to a senior consultant role specialising in brand strategy and marketing effectiveness. Ms Carruthers is a former management consultant with McKinsey & Company in Australia and North America ...

Salmat has revealed a new corporate brand and marketing campaign to highlight its connection to 20 million Australians every day. Developed over a period of two years, Salmat’s joint managing directors Phil Salter and Peter Mattick said the new branding clearly identifies each of the company’s four business divisions, ...

In an Australian first, Eye Media employs a new interactive media engaging with business travellers in Sydney, Melbourne and Brisbane domestic airports. The installation of strategically placed interactive light projectors delivers greater creative scope to targeted audiences within Qantas Terminals. “The media ...

Australia’s largest search marketing company, Outrider (formerly 24/7 Real Media Search; a division of Group M), has announced the appointment of Marcelo Silva as general manager, Outrider Australia. Silva joins Outrider from PayPal Australia, where he has been head of marketing since July 2005. Before that, ...

Site Intelligence has announced its expansion into the Australasian market. Businesses across Australia and Asia can now benefit from Site Intelligence’s expertise in providing seamless business intelligence across on and offline data; therefore improving the efficiency of their multichannel activity. With a ...

The Nine Network’s new wildlife documentary series, Tiger: Spy in the Jungle has continued to draw audiences to the Monday 7.30pm timeslot, following on from the success of Life in Cold Blood. From the master of natural history filmmaking, David Attenborough, Tiger: Spy in the Jungle premiered Monday night ...

Loop Mobile today (20th May) announced new progress in three of its global business relationships: Signed Heads of Agreement with MNC Wireless Berhad to distribute MOKO mobile community tot he Malaysian mobile market. Launches promotional United Kingdom opportunities with The Sun newspaper in the UK and ITV UK ...

pfj, one of the UK's leading specialist recruitment companies, has taken its first step in building a global network by acquiring a large stake in Sydney based ICUR. "ICUR are one of Australia’s best media, advertising and digital recruitment consultancies and when I was in Australia talking to their clients I was ...

A research innovation launched this month by Edentify mobile-based research means marketers can gather feedback from consumers in real time, allowing you to capture more accurate and immediate responses. Using mobile phones as a research platform will allow marketers to gather instant feedback on a campaign, and ...

Australian retail food brand manager and franchisor Retail Food Group Ltd will this week launch its first SMS promotion to encompass all of its four brands – Donut King, bb's cafe, Brumby's Bakeries and Michel's Patisserie. The Big Brand SMS Promotion has been organised by Oxygen Interactive Marketing and will run ...

It's acronyms all the way in the Zoo today, with IAB appointing a new CEO, PDM installing a new network manager and a new finance director at RI. IAB Australia has announced the appointment of Paul Fisher as its inaugural CEO.  Mr Fisher, who is currently national sales director at News Digital Media, will ...

If you're hankering after a trip down memory lane then let the Flight of the Conchords funk you up with an ode to the ladies 70s roller disco style. Check out the video clip below and turn up the music. Because the Barber cares about your musical needs... ...

Peugeot and Ad.IQ have released initial campaign results for the Australian launch of the Peugeot 308 with data confirming that placing mobile at the heart of go-to-market strategy can deliver immediate accountable results that can more than compete with online. People sceptical of the potential of mobile marketing ...

Revenues for Australia’s online classified advertising market reached $396 million in 2007, an increase of 30 percent over the previous calendar year according to new research released by global growth consulting company, Frost & Sullivan. The study predicts online classifieds revenues will rise to $512 million ...

[Watch the World Youth Day 2008 TVC at the bottom of this story] World Youth Day 2008 organisers are encouraging Sydneysiders to take part in the July event through an advertising campaign featuring the tagline: "World Youth Day - The time of your eternal life". The integrated campaign is aimed at the Sydney market ...

ACP has seen audited growth across many of its publications, especially in the Women's Lifestyle weekly and Men's & Specialist weekly. OK! magazine recorded a significant circulation increase of 13.4 percent yoy, with an additional 16,768 copies sold over the past year. To download a pdf copy of the most recent ...

It looks like all the hard work Christine Kardashian has been putting in since the launch of her agency Dash Public Relations is paying off. The Newshound reported on Kardashian's win of the ASUS PR account on May 9th, and now an article on the Sydney Morning Herald's website has prompted Matt Freedman, CEO of Sticky ...

AdMob Mobile Metrics is a new report with market level data, which mobile industry professionals and publishers alike might find interesting. They store and analyze the data from every ad request, impression, and click and use this to optimise ad matching. Every day, they see ad requests from more than 160 countries ...

ACP Magazines has delivered another significant readership increase, with the group's market share rising to 46.7 percent, according to the latest Roy Morgan Readership figures (Roy Morgan Single Source, April 2007 – March 2008). And this growth is mirrored in the circulation figures to be released at midnight tonight. The ...

inthemix, a Sound Alliance company, today announced the launch of "inthemix.tv powered by Pump", a fortnightly dance music TV show in high quality Flash8 video. The episodes are delivered in multiple formats across many platforms including PC, Mac, full screen TV, ipod and mobile phone. Each episode of inthemix.com.au features an in depth interview with local and touring DJs like The Presets and Tiesto plus exclusive event footage and vox-pops. Episodes can be viewed and downloaded from www.inthemix.com.au, can be embedded in personal blogs, Facebook pages or forum posts, and can be posted to social bookmarking sites such as delicious, digg, stumbled upon, and others. "Sound Alliance has built a stable of online communities that resonate with their target audience by remaining credible, relevant and focusing on quality content. inthemix.tv’s use of latest technologies deliver an ever more immersive and involving experience for the Australian dance music community," said Sound Alliance managing director Neil Ackland.

Marie Jackson, managing director of M&C Saatchi Sydney for the last three years, is to become managing director of Solterbeck, Australia’s leading company in the rapidly-growing field of performance improvement. Jackson has 20 years of agency senior management experience, as a director of Ogilvy & Mather, ...

Fairfax Digital and Melbourne IT today announced a new joint venture called Advantate, designed to give the extensive SME market in Australia and New Zealand simple, cost-effective access to search engine marketing services. The service is expected in Australia in May 2008. According to IAB Australia’s Online Advertising ...

This is just a very short post with a video (see lower down on the page). Advertising often cops a beating for encouraging people to consume rather than to consider some of the larger questions in our world, but this video, part of an integrated campaign by the Israeli Food Bank, shows just how powerful a simple ...

Robot Meets Alien seem to have taken a leaf out of Seth Godin's naming book, opting for a brand identity that definitely stands out amongst a sea of initials. And it looks like they're doing something right, as they've secured some new business since launching last August: Samsung for camcorders and mp3 players ...

Surpassing thousands of submissions from twenty-five countries, Daemon Group placed among the very best, collecting both a silver and bronze award at the 2008 Summit Creative Awards. Known for innovation, the Daemon Group’s proactive and creative approach saw engaging campaigns for Yell and JobX come to life with ...

Brand Tags site gets to the point There’s already been heaps written about this new site from Noah Brier, so in a nutshell: You’re shown a logo and then asked to supply one word that sums up that brand. These words are then displayed as tags, so you can see the words that people have associated with that brand. So ...

Blueprint Management Group, an Australian outsourced direct marketing services company, has announced that it has sold a substantial shareholding to ANZ’s private equity arm, in a move that some in the industry are seeing as indicative of the strength of the direct marketing channel. The deal is one of the largest ...

Cherub Pictures' director Justin Kurzel took out the Best Music Video Award for the clip Pulse by The Mess Hall as well as the Music Video Audience Choice Award for Keep Walking by The Mess Hall at this year’s St Kilda Film Festival. Both music videos were produced by Pip Smart. You can see the video for Pulse below ”To ...

Digital agency Whybin\TBWA\TEQUILA\ has taken home Australia’s only Silver Pencil Award at The One Show Interactive Awards held in New York on Friday 9th May.  Whybin\TBWA\TEQUILA\ was awarded the Pencil for its work on Newline Cinema’s Be Kind Rewind movie website. The website was a play on the movie's theme ...

When the Newshound reported on the NZ Cannes Young Lions a few days ago, he forgot to mention that there was also some stellar Aussie talent on the other side of the Tasman. News Limited announced the Australian Young Lions finalists for the Cannes Lions 2008 International Advertising Festival to be held in June. ...

As the recent conspiracy theories surrounding Abercrombie & Fitch's hijacking of Barack Obama's concession speech continue to do the rounds on the internet (see ...

Excitement is building for the upcoming MADC awards as the finalists for all categories were announced today by Chairman of Judges Warren Brown. Regarded as the peak industry state awards for advertising and design, the industry night of nights will be held at Peninsula, Shed 14 on Central Pier, Docklands, on Friday ...

You probably need a break. So relax with this little piece of YouTube video clip gold, brought to you by The Barber and Brand New. Turn up your speakers and get everyone in the office moving the Supermarionation way. When some of you were young, you may have remembered watching the show Thunderbirds. Even though ...

Marketing heavyweight Mark Cario has opened the doors to The Marketing Republic, his new North Sydney based advertising agency and marketing consultancy. Offering full advertising agency services, the company, whose tagline is 'Brands without Borders'; will deliver integrated marketing and advertising solutions ...

Global technology vendor ASUS has appointed Dash PR to manage its public relations in Australia. As market leaders in the technology space, ASUS is renowned for its innovative products and is the first brand to launch luxury notebooks drawn from raw materials such as leather and bamboo, as well as setting a precedent ...

Fairfax Media is proud to announce the winners of their Cannes Young Lions competition's for 2008. Will Douglas and Chloe Hardy, both from OMD, took out first place in the Young Lions Media category with their winning multi-platform media strategy. Carl Savage and Brett Colliver, from DDB, were the winners in the ...

The recruitment world has been abuzz lately with news of the near exodus of high-level employees from Google. Watching this video of the company headquarters, Googleplex HQ, famed for its free gourmet lunches, creatively-enabling spaces and employee massages, it's hard to imagine how the company that vowed to do ...

Two new management appointments over at Eye Media Australia in this one. Mike Tyquin, chief executive of Eye Media Australia and New Zealand recently announced two new senior management appointments to EYE’s Australian and New Zealand business effective immediately. ...

Australian website www.skillsone.com.au has today been named as the winner of the Associations category for the Oscar’s of the Internet – The 12th Annual Webby Awards. ...

Despite everything you hear about the meteoric rise of digital, it's clear that there's still plenty of life in the magazine industry yet. ACP Magazines has been busy expanding its list of publications, launching a new weekly women's publication, Grazia. Grazia will be Australia's first branded aspiration weekly ...

A new partnership between Yahoo!7 and Digital Niche Pty Ltd, an associated entity of Vivid Group Pty Ltd, looks set to offer marketers even more control over the markets they target. The new relationship focuses on delivering sought after publishers in key vertical markets, allowing marketers to target campaigns ...

Another bowl of cereal offenders to kick your brain into gear: A guide to mobile advertising in Australia So you think you’re ready to run a mobile advertising campaign? Well before you do anything, make sure you read Emily Freeman’s excellent article over at Digital Ministry. Seriously, this is a must read if ...

Publishing veteran Furst Media has appointed a new general manager to assist their ongoing expansion as a fully integrated marketing, publishing and communications agency. Rohan Dwyer, former sales director for Nova & Vega radio’s Melbourne-based sales operation, has taken the role after 10-years experience ...

Telstra is calling on everyone to nominate a business woman for the prestigious 2008 Telstra Business Women’s Awards before nominations close on 30 May.  Group Managing Director of Telstra Product Management and Telstra Business Women’s Awards Ambassador, Ms Holly Kramer said the Telstra Business Women’s Awards ...

Three spoonfuls to fuel your mind for the start of the week: The coming backlash over green marketing Seth Godin points out the need for accountability in green marketing: “The easiest marketing promise to make is to say you'll do something green if people consume what you sell. That you'll support one green cause ...

Two videos courtesy of Sydney agency Colman Rasic Carrasco today. Radiohead and MTV Exit have teamed up with CRC Sydney to produce the band's new music video. Radiohead rattled a few marketing cages with their release of In Rainbows last year, by letting fans decide the price they wanted to pay for the album. ...

Following on from our very own Karl Treacher's pointed attack on the Olympic brand pre-Beijing, the presumably insomniac people over at Adland brought The Newshound's attention to this new video from Amnesty International, which doesn't hold back in its critique of the Chinese record on human rights abuses. From ...

The results of the IAB Awards are in, but we'll save you the press release and just show you the interesting bits - the winners. The 2008 Interactive Advertising Awards covered two streams – creative and media – across five vertical sectors. A search category was included this year for the first time and included ...

Two news stories in one here. It seems that the elder citizen is becoming more and more attractive to advertisers and manufacturers alike. Brand Republic and Marketing Week in the UK reported on tgi50, a new agency being set up by adland veteran Rob Campbell, which is focused specifically on marketing to over-50s. Campbell, ...

BMW have a decent history in Australia of tying their marketing activities to the arts. There were BMW Art Cars and BMW Films, and then there was that time that they dabbled with the black arts, or black hat SEO to be precise. So in line with this desire to position BMW as the car that creative people drive [really?] ...

It's official! Google is a devoted fan of this website... well, at least for now anyway. Currently marketingmag.com.au is being ranked by Google as number one in Australia for the search term 'marketing' and 'marketing news'! It also ranks number two in a global Google search for the term 'marketing', second only ...

A recent report prepared by StollzNow Research and commissioned by RightNow® Technologies, a provider of on demand customer relationship management (CRM) software solutions, has confirmed what anyone who's been on the other end of atrocious customer service already know: the impact of a poor customer experience ...

Australian icons, including designer Akira Isogawa, artist Rolf Harris, singer/songwriter Missy Higgins, photographer Anne Geddes, artist Ken Done, Mambo artist and musician Reg Mombassa, singer John Butler and musical sensation The Wiggles are among figures from around the globe who have created their own dynamic ...

This morning’s bowl of blogging goodness for your delectation: Brand gravity: the pull of Marketing John Moore was his usual generous self the other morning and pointed me in the direction of this thoughtful post by David E. Bowman. “Marketing in my mind is all about the customer. You can have gravity through ...