Marketing news

A mobile campaign developed by Starcom MediaVest Group (SMG) for GIO’s CTP Insurance product has resulted in almost 2,000 click-to-call requests from consumers. The aim of the mobile campaign was to engage and reward customers with a competition as well as driving new business growth through a low price proposition. Starcom ...

To hear more from News Digital Media's CEO Richard Freudenstein, check out this exclusive video interview we conducted with him when we were at the Advertising and Marketing Summit in Sydney last week. News Digital Media has released the results of the largest ever survey of its online audience as part of an aggressive ...

A recent survey by Next Digital has confirmed many of the digital trends felt by Australian marketers. "The survey shows that digital media is seen as a significant opportunity for marketing strategists," says Dr Michael Valos, chair of the Monash University Marketing Alumni Association. Dr Valos commissioned ...

MySpace.com today have announced Sony Ericsson Australia as the principal sponsor of the MySpace Pix platform. The dedicated photo sharing channel launched in May this year, and to date has been ‘friended’ by 34,332 MySpace users. The Newshound spent Monday and Tuesday at the Advertising and Marketing Summit in ...

DDB Sydney has officially launched DDB Touch, a channel planning division, which will work closely with clients to effectively plan and execute the most creative brand experiences for Australian consumers. DDB Touch will offer a holistic communication strategic resource at the DDB Group in Sydney, allowing clients ...

It's happening, slowly but surely. Advertisers in Australia are starting to recognise and embrace alternatives to the 30-second TVC. Brand experience agency ABT has completed and launched a high-tech/high-touch, immersive environment to help Optus celebrate its sponsorship of Cirque du Soleil's 'Dralion' tour, ...

Tooheys New has launched the second instalment in its new campaign, For the Love of Great Beer Ideas. Following on from the launch TVC, which centred on the spirit of the innovative Tooheys brothers, the second phase announces the chosen beer idea – the Beer Relay. Based on the premise that the coldest beer on ...

Virgin Mobile Australia is literally handing over the directorial reigns with the latest phase of its  'All You Can Eat' campaign, allowing customers to visit whathappensnext.com.au and storyboard their own ending for the 'All You Can Eat' TV adverts. Virgin Mobile will bring the winning entry to life, and ...

It's a competitive environment, women's lifestyle and fashion magazine publishing, so the launch of Grazia magazine recently has marketers watching closely for how the new masthead will fare and how the launch campaign will position the publication. The new campaign for the Grazia launch from theBrandshop consists ...

Iconic Australian cricket competition, the Sheffield Shield, will make its return to the Australian cricketing calendar this October after a 10 year absence, following the signing of a new marketing partnership between Sanitarium Weet-Bix and Cricket Australia. The five-year partnership is an extension of Weet-Bix’s ...

Australian out of home digital media provider PDM has announced the launch of a pro-bono environmental media partnership with not-for-profit organisation, Planet Ark. PDM will place a series of Planet Ark branded, purpose-built environmental messages and Planet Ark campaign promotions on its entire digital signage ...

Australian universities were top of the class in Google's inaugural global University Online Marketing Challenge. A student team from The University of Western Australia was named the global winner while a team from University of New South Wales (AGSM) was named APAC regional winner today. The Google Online Marketing ...

Sydney-based advertising agency Lowe have announced the further strengthening of its creative department with the appointment of a new creative team, Nathan Lennon and Dave Gibson. Lennon and Gibson, copywriter and art director respectively, recently returned from London where they worked at various leading agencies, ...

Following five successful years in partnership with Cadbury Schweppes, Red Bull Australia Pty Ltd has announced that it will take over sales and distribution for Red Bull Energy Drink from January 2009. Cadbury Schweppes will continue to distribute Red Bull until 31st December, 2008. Success for the energy drink ...

Whoever decided that it was a good idea to pack humans into office conditions that battery hens have come to expect needs their head examined. Every day millions of Australians trudge resentfully to these strip-lit, nylon-carpeted gulags, where they are bombarded by requests from equally uninspired worker drones, ...

Hitwise announced today that Google search properties (Google.com and Google.com.au) accounted for 87.81 percent of all Australian searches in the four weeks ending 28 June, 2008.  This represents a 11.79 percent increase compared to 30 June 2007. MSN Search and Yahoo! Search properties each received 6.72 ...

Marketers hungry to take advantage of the growing advertising dollars being spent on the mobile platform can now consider reaching their target audience alongside the breaking news content of global news provider Agence France-Presse (AFP). Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), announced it has ...

e-Channel, a premium Australian search engine marketing (SEM) company has announced an agreement with Fairfax Digital to supply its DynamicCreative™ software to manage search engine marketing campaigns across the publisher's classifieds websites – Domain, Drive and MyCareer. The contract follows an extensive trial ...

Australian mobile marketing company Broadcaster Media is proving to be a hit in the U.S., with popular magazine Salon City using their latest mobile marketing tool to interact with readers. Salon City, a beauty, fashion and lifestyle magazine with a Hollywood spin, is using Broadcaster Media’s Smarts platform for ...

Delivering a 99 percent increase on the measurable impact of traditional banner advertising on Fox Interactive Media sites, MySpace.com and IGN.com rich media advertising has proved its worth for marketers to not only get the clicks but to truly engage consumers in the online environment. Recent Australian advertisers ...

DDB Sydney will offer this year’s top News Limited AWARD School students a three-month placement in the LaunchPad program. The 2008 AWARD School graduation party took place on Wednesday 16 July and for the second year running, four students from the Top ten automatically received a placement in the Launchpad program.   ...

Precinct, a wholly owned subsidiary of the Photon Group, within its specialised communications division, has acquired corporate design consultancy Ross Barr & Associates. Precinct is one of Australia’s premier professional services design consultancy. Their vision is to build a compelling creative destination for ...

Getty Images, the world’s leading creator and distributor of visual content and other digital media, and Flickr, a division of Yahoo! Inc. and one of the world’s largest photo sharing communities, recently announced a new collaboration that unites the authenticity of images from the Flickr community with Getty ...

Former M&C Saatchi managing director Simon Corah has been appointed chairman of Access Public Relations. Rochelle Burbury and Andrea Kerekes founded the PR firm, two years ago under the name of Open Dialogue as a PR offshoot to M&C Saatchi, but went it alone in January; taking all 30 clients and staff with ...

Bill Obermeier is stepping down from his role at Telstra as its director of brand, advertising and sponsorship next month and will be replaced by BigPond marketing director Amanda Johnston. When Obermeier started at Telstra he saw a brand devoid of an emotional connection to its customers, "One of the first ...

Virgin Mobile will rapidly expand its retail presence in Australia growing to 19 outlets in total by the end of August. The expansion is part of a national rollout strategy, which will see Virgin Mobile open 13 new outlets across Australia within the next two months, complementing Virgin Mobile’s existing retail ...

Right Idea, a Melbourne based advertising consultancy and part of the Growth Solutions Group – will debut new TVCs for Hardy’s Wines and Open Universities Australia. Both campaigns also include outdoor and print components plus online (Open Universities Australia) and in-store (Hardy’s Wines). The Hardy’s campaign ...

iPhone users can now access optimised ninemsn content, dubbed ninemsn for iPhone, allowing them to access digital product such as National Nine News, Wide World of Sports, Windows Live Messenger, Windows Live Hotmail and Live Search at the touch of their fingertips. Dean Capobianco, head of mobile for ninemsn, ...

Figures recently released by Compete.com show massive site growth for Plurk, one of a new crop of micro-blogging platforms to have emerged in recent months. According to the latest Compete.com figures, Plurk has experienced 4561 percent site growth over the month May to June, which makes it the fourth fastest growing ...

Australian software company Broadcaster Media, creator of the mobile marketing application ‘Studio’ have appointed mobile advertising expert Mike Loftus as CEO. Loftus has more than 20 years of experience leading startups and considerable experience in the mobile advertising space. Best known for launching the ...

Online real estate website Domain.com.au will be one of the first Australian sites to be fully accessible from the new Apple iPhone 3G when it is launched in Australia tomorrow. Domain.com.au users will be able to search for properties to buy, rent and share throughout Australia, directly from the new iPhone.Only ...

Global marketing recruitment company Aquent has announced the key acquisition of leading recruitment firm Professionele Consulting in India. With the corporate spotlight beaming brightly on this part of the world, there is no doubt that many marketers are eyeing this thriving nation with interest. “This is an important ...

Successful tenders for the development of Digital Radio infrastructure in Australia have been announced today. Chief executive officer of Commercial Radio Australia, Joan Warner, said the announcement represents a significant development in Australia’s migration to a Digital Radio platform. “We are now literally ...

DM Creative School is one of the best way to get your start as an art director or copywriter. For two nights a week over 10 weeks, you can collude with the most awarded senior creatives and CDs in the country and develop all the practical creative skills you’ll need. And because the Creative School is held inside ...

DDB Remedy Sydney picked up the ‘Best of Show’ at the 2008 IPA Best Of Health awards in London for their ‘Little Fella’ TV campaign raising awareness and understanding of Erectile Dysfunction amongst Australian men. The IPA Best of Health Awards celebrates the best creativity in healthcare advertising, a sector ...

The OzTam figures we reported on last week suggested that subscription TV had taken a lead in the ratings, and since then the stoush between the free-to-air networks and Foxtel has intensified. Channel Seven responded to the OzTam figures by saying that the majority of the 30 percent of people paying for subscription ...

In a final rally off against Saatchi & Saatchi, DDB Worldwide last week were announced the new holders of the Tourism Australia account. Other agencies who put forward pitches included Publicis Mojo, Singleton Ogilvy & Mather and M&C Saatchi, who previously held the account with the poorly-received “Where ...

Bluetongue Premium beer soaks up 13 percent of its Brand Sales in the Victorian Market... Bluetongue Premium Beer is expanding into the Victorian market with Melbournians enthusiastically adopting the brand’s strong provenance, boutique qualities and unique flavours. Recent growth figures have revealed that Bluetongue ...

David Ogilvy As I Knew Him is a new book about the legendary advertising guru, written by his partner of 25 years Michael Ball. The book has launched online at www.ebook.com and is available free to readers. David Ogilvy As I Knew Him covers all facets of David’s life, from his love of music to his fear of flying, ...

Although the age range of Generation Y can be as varied as the sexual preference of Lindsay Lohan, this post about marketing channels between the generations from the marketing student, David Fallarme @ www.themarketingstudent.com summarises the channels used for communication against increasing urgency. Back in ...

Hands up if any of you have ever had the 'pleasure' of flying Ryanair? Sure, they're a low-cost airline, and a ticket only costs you £10, but honestly, most of the time you disembark muttering obscene profanities under your breath and thinking to yourself "I wish I wasn't so tight and had sprung for the more expensive ...

Owner and operator of premium leisure and entertainment assets, Macquarie Leisure Trust Group (ASX:MLE), has opened its assets to third-party brands for advertising and promotional opportunities. The Group, which owns iconic brands such as Dreamworld, WhiteWater World, AMF Bowling, d’Albora Marinas and Goodlife ...

In September's issue of Marketing magazine, we'll be taking an in-depth look at the topic of demographic marketing, and more specifically the challenge of marketing to over 50s. With creative agencies being set up around the world catering specifically to the Baby Boomers, it's clear that marketers are getting wise ...

Daemon Group today announced a five-year, $24 million contract to provide marketing management services to the Australian Defence Force (ADF). The contract is the result of Daemon Group’s participation in a $405 million Defence Force Recruiting (DFR) tender consortium, which included Chandler Macleod Group (CMG), ...

PostClick, one of Australia’s leading online premium website networks comprising 60 partner websites across business, finance, property, lifestyle, cultural groups and entertainment has detailed plans for its future expansion into Indonesia. PostClick's group account director of international business, Tasneem Ali, ...