Marketing news

In overseas agency news, Brand Republic reports that Mother has landed a £35 million (AUS$74 million) pan-European advertising account for Diet Coke. Why do we care? Mother is one of the funkiest agencies in the UK, with offices in New York and Buenos Aries. It’s won awards and kudos for its creative campaigns, ...

After many years of being the definitive net software browser, Microsoft’s Internet Explorer has received a new and flashy, no doubt Gates-approved update. Unfortunately for advertisers, this includes a privacy mode that can block access to users’ browsing habits from third-party sites, stopping unwanted ads. The ...

An interesting phenomenon has hit online ‘netizens’ (internet citizens for those not savvy) in China after photos of an iPhone factory worker were found on a British consumer’s handset. One of the photos, a young woman dressed in a pink striped factory uniform and wearing a matching white cap and rubber gloves, ...

Bullseye is heralding itself as the newest and brightest player in the social media monitoring and analysis services sector. Since consumer generated content is the new black in the industry, with more people using social media platforms, such as blogs, forums and social networking tools to share their opinions, ...

Five years ago, if you didn’t have an iPod you were nothing.  Now, Apple has created a new tech drug in the iPhone that has sent the world insane.  What sort of advertising do you need for a product like this? Well not a TV ad that claims unrestricted access to all of the net. In the UK, Apple's iPhone ...

Last week's Over the hump ... saw the Barber point the finger at ads out there that had been placed in the most disastrous ways. But the Barber's not a hater. He brought you those placement nightmares in the interests of education, to help marketers keep themselves focused on exceptional executions. And so in the ...

"The realms of advertising and of public relations ... are replete with instances of bullshit so unmitigated that they can serve among the most indisputable and classic paradigms of the concept. And in these realms there are exquisitely sophisticated craftsmen who ... dedicate themselves tirelessly to getting every ...

Facilitate Digital Holdings Limited, a leading independent provider of digital marketing technology, announced that it has entered into a partnership and investment agreement with EyeWonder, a leading U.S. based provider of interactive digital advertising. For more on the partnership, read the release materials ...

An unofficial sporting rivalry with the UK has turned into a media-sponsored campaign after a bet between the nations’ sporting ministers spilled over. UK daily The Sun delivered a triumphant message to Aussies after Britain scooped 19 gold medals against Australia’s 14. The paper sent advertising vans around Sydney ...

Fairfax Digital has redesigned its logo to take on the look and feel of Fairfax Media’s circular emblem. The general idea is that the new design will promote brand consistency across the company and reinforce the digital aspect in Fairfax Media’s overall position in the market. The new logo has been rolled out ...

The 2008 Beijing Olympics was memorable for lots of reasons, but it may also go down in history as the first games people watched via live streams on the internet. Using its recently launched BuzzMetrics service, Nielsen Online reports that more Australians are using the net to view live events, read blogs from ...

Audience measurement, research and education initiatives will underpin IAB Australia’s FY09 plans according to the associations new CEO, Paul Fisher. ...

Out-of-home (OOH) media operator EYE announces the appointment of Tony Kenna as general manager – sales, EYE Australia and New Zealand (ANZ). ...

Move over Tupperware, stand aside Hoover, Avon is expanding its calling cards to the podcast in an attempt to further move its UK business model from the footpath to online. Digital Avon Lady make-up artist Jackie Tyson and real life Avon representative, Hannah Rowlett, will feature in the podcast, scheduled to ...

According to the calculations of TrinityP3, marketing communication globally is responsible for over 500 million tonnes of CO2 emmissions per year and is forecast to grow by over five percent every year after that… a hell of a lot more than your average primary school newsletter circulation. “To get this into some ...

As 2008 speeds toward the festive season, some of the upper echelons are making some hard-hitting changes. Online social networking hub Bebo and super brand consultant Landor have added new talent to their executive stables. Kelly Brett is joining Bebo after a year working on KateModern – an online reality show ...

Woolworths has today unveiled its new look as part of an Australia-wide rebrand, which is being rolled out across its 780 supermarket stores.  In May's issue of Marketing, Scotland wrote a long feature all about the need for the major players to bring a more entertaining and engaging experience to the Australian ...

PRIMPED.com.au is a new online publishing asset of the Hannan family's Independent Digital Media (IDM), covering beauty products, advice, news  and trends, and not crossing into the cluttered online territory of women’s general interest. PRIMPED.com.au claims to be the first site to use interactive video beauty ...

Brandchannel, a major online resource about branding, today revealed the winners of its fourth annual brandcameo Product Placement Awards. "Resisting economic slowdown and government opposition, the integration of advertising into different forms of entertainment continues to grow. For 2007, we tracked more brands ...

You spend months planning a fully integrated campaign, involving multiple channel strategies, a comprehensive promotional push, a blogger outreach intiative to seed your product in the blogosphere and late night after late night trying to encapsulate the brand identity in multiple different agency executions that ...

7-Eleven, one of Australia’s largest convenience store chains, has begun a revamp of their marketing partners following a review of their business requirements. Starcom, 7-Eleven’s media business partner since April 2005 has been replaced by Naked Communications and OMD. This combined team will be responsible ...

Leading Australian Retail Brand Health (RBH) specialist, The Marketing Department (TMD) has joined with US based global retail marketing services giant Crossmark to form Crossmark Asia Pacific. The partnership creates Australasia’s largest retail marketing service company with a turnover of $45million, 2,000 ...

Webjet and eBay have combined to launch a new website, lotsofhotels.com.au, a new site that features lots and lots of hotels from not just Australia, but around the world. For marketers looking to reach a cashed-up audience before they leave for their destinations, the new site will offer a global advertising ...

Multiple Sclerosis (MS) affects not only those diagnosed with the disease but also family, friends and the broader community. MS Australia’s 30-second television advertisement, which launches today, is a creative reflection of this element of MS. “MS is a devastating disease that not only presents an array of symptoms ...

A new brand campaign created by Belgiovane Williams Mackay (BWM) Melbourne is helping to plot a new course for client Simplot Australia brand Birds Eye. The Captain has been synonymous with Birds Eye for years, but the new campaign looks to reposition the brand as a provider of innovative frozen foods made from fresh, ...

Research International (RI), a world leader in custom market research, has appointed Nicole Marquardt as a client service director in its Melbourne office. Marquardt is now managing key client accounts and working to generate new business for the company. "We are delighted that Nicole is joining Research International. ...

The Commercial Radio Market Profiles have been released to stations and advertisers nationwide and will provide an invaluable reference tool for advertising on radio. There are over 100 detailed market profiles of regional and metropolitan commercial radio areas. Collated every five years, the Commercial Radio ...

In July 2007, Optus launched Australia’s first Home Phone and Broadband Cap bundle – Optus Fusion. ...

One of the benefits of working at a publishing company that puts out a number of different magazines is that the creativity of the other publications spurs you on regularly. Another Niche publication is Australian Macworld, and they recently ran a competition where the winner could win an iPhone. All the entrants ...

One of Australia’s leading independent comparison shopping sites, GetPrice.com.au, today announced the launch of its new website, introducing a range of tools to personalise the user's online shopping experience. GetPrice.com.au managing director, Chris Hitchen, says the new website will extend the online shopping ...

Optimo, one of Australia’s leading graphic design agencies has recently won Gold and Silver at the prestigious 2008 Australian Packaging Awards for their innovative ‘4-Fresh’ designs for KR Castlemaine. Optimo’s awards came in two categories, the Amcor Consumer Packaging Innovation Award, which recognises the variety ...

There's been quite a bit of discussion this year about the the traditionally dominant TV industry losing some of its advertising spend in favour of other channels that continue to grow, such as outdoor, experiential and, of course, online. I was curious to find out what Australia's marketing community thought about ...

You’ll never look at instant noodles in the same way again. Launching a bold new integrated marketing campaign, Fantastic Noodles is giving cooking noodles an ‘extreme makeover’. Involving a fictitious TV show, Pimp My Kettle, the company will have professional ‘kettle pimpers’ turn kettles from hell, into working ...

Global research company TNS has released a report detailing a collection of insights into China's consumers in the year of the 2008 Beijing Olympic Game. Jim Sailor, managing director, TNS China, says of the report, "In 2007 we surveyed more than one million Chinese consumers in more than 300 cities, communicating ...

A new report by GroupM, the parent company of WPP's media agencies, shows above the line and digital ad spend in China is expected to grow by 40 percent over the next two years, according to Brand Republic. The ''This Year, Next Year: China' report has been compiled using data supplied by GroupM parent WPP's constituent ...

This week we have a couple of great clips to refresh you in the run-up to the weekend. First up is a great example of a cause-related marketing campaign being run by Haagen-Dazs. Increasingly, cause-related marketing is becoming a more and more attractive way for comapnies to associate themselves with positive social ...

A world’s best practice quality standard for online research is being launched in Melbourne today by Australia’s peak market and social research bodies. Two years in the making, the Quality Standard for On-line Access Panels (QSOAP) is an initiative of the Association of Market and Social Research Organisations ...

EYE, out of home (OOH) media operator has strategically aligned with leading beer company Asia Pacific Breweries (APB) for the first time to promote TigerLIVE at Singapore Changi Airport. TigerLIVE is Southeast Asia’s first multi-sensory brand entertainment centre spearheaded by APB’s flagship brew Tiger Beer.  ...

Saatchi & Saatchi have announced the appointment of multi-award winning talent Dave Bowman as its creative director, reporting directly to executive creative director Steve Back. Bowman left Droga5 New York to join Saatchi & Saatchi as group creative head in January 2008 and has been involved in the expansion ...

The announcement by Starbucks recently that they would be closing 61 out of 84 stores across Australia received plenty of coverage in the mainstream press and also in the blogosphere - if you don't believe me (and were, perhaps hiding under a rock last week) just take a look at the list of articles below. There's ...

Within hours of Google Maps Street View being launched in Australia, Domain.com.au have anounced that they are using the service to allow their customers to ‘virtually’ explore a neighbourhood and see a property as if they are standing in front of it. For information about Street View on Domain.com.au, visit  ...

To see how Domain.com.au are using Google Maps Street View, read our related news story, Domain.com.au leads the charge for real estate companies using Google Maps Street View. Google Australia today announced the launch of Street View for Australia. Street View is a new feature for Google Maps that enables users ...

For companies looking to outsource key functions of their business, a new survey shows that they need to be careful about the way this financial decision is perceived by their marketplace. One in three Australian companies outsource work functions overseas yet two in three Australians believe that this damages the ...

Hot on the heels of the August issue of Marketing magazine, which focused on corporate responsibility (have your say on the magazine article here), a recent poll conducted by the Heat Group has shown that ethical consumerism is on the rise, and CSR has become a key distinguishing factor in a crowded marketplace. Australian ...

Former Australian Radio Network general manager, Steve Smith has been appointed the COO of Arab Radio Network (ARN) in Dubai, which consists of nine radio stations and is part of the multimedia company Arab Media Group. Arab Media Group CEO, Mr Abdullatif Al Sayegh said that Steve's appointment comes at a time ...

It's well known that David Ogilvy could kick yo' ass. Well, in the advertising arena at least. If you have never encountered his stuff: Where the hell have you been? Have you considered going back to school? But seriously, enough of the insults. Hear what all the fuss is about when it comes to the man himself, ...

Brand Republic are reporting on a risque new viral ad for Guinness, which has put noses at Diageo out of joint. Diageo has demanded that YouTube remove a fake Guinness viral video spreading across the internet, in which a girl balances a bottle of the black stuff on her back during a group sex session. The 60-second ...

While some of us are finding time to stare into our crystal ball (35 percent), and a few of us are having trouble moving on (9 percent), the big number from this week's poll is that marketers in Australia are, in the main, just trying to get through the day (56 percent). When Bill Obermeier, Telstra's outgoing director ...