A Media Brand Values survey, conducted in three continents, has revealed high levels of trust and influence for BBC World News and its associated website BBCWorld.com among some of the world’s most influential business professionals.
Respondents placed BBC World News ahead of competitors Bloomberg, CNBC and CNN in the brand value categories of trust and influence.
BBC World News also led the way in four other areas, with more respondents describing the 24-hour news and information channel as “stimulating”, “quotable”, “for people like me” and a “must read/see”.
Alongside a number of quality print publications, BBC World News continued to rate highly as a “trustworthy” brand, ahead of titles such as Time, Newsweek, Harvard Business Review and National Geographic Magazine.
Website BBCWorld.com also came out top in levels of trust among users, beating 10 other global news websites, including Bloomberg.com, CNN.com, Economist.com, FT.com and Time.com.