The good people at Content 4 Demand have created an infographic, based largely on results from the ‘Demand Gen Report 2013 B2B Content Preferences Survey’ and ’2012 B2B Buyer Survey,’ about the key role social sharing now plays in the B2B buying process.
Main points to come out of the survey include:
- Your customers and prospects don’t just consume content; they’re constantly sharing it with their colleagues. This is true across a wide range of content formats, not just the stuff that’s usually considered ‘ideal’ for sharing,
- B2B buyers regularly turn to social networks to research potential purchases. It’s vital to put your content on the networks they consider most valuable as research tools — and that puts LinkedIn and Slideshare at the top of your list, and
- nearly three out of four B2B buyers use social media in some capacity during their research and vendor selection process.