Sydney monorail gets connected with Bluetooth
Sydney Monorail has launched a partnership with Breeze Tech to deliver a Bluetooth enabled transit network across its station platforms. ...
Mostyle puts a 3G website within everyone's grasp
In a move that is sure to be of interest to entrepreneurs and SME small business owners, Melbourne-based Mostyle has just launched a new service designed for mobile use that allows anyone to create a free 3G mobile website and publish it to a global community. Mostyle offers a streamlined web interface, which produces ...
Newsflash: Architecture's peak body hates the Queen
A new campaign being launched on July 1 by Australia’s peak body for the architecture profession, the RAIA, centers around dropping the word 'Royal' from their title to just become the Australian Institute of Architects. ...
Much-needed redesign initiative continues for MySpace
The ongoing battle for social networking supremacy is set to heat up, following the announcement of a significant MySpace redesign. The news of the redesigned elements comes just as the blogosphere has been reporting on Facebook matching MySpace's monthly visitor numbers (see graph below for details). MySpace today ...
Australian online ads go Tribal
Tribal Fusion, the world's largest independent online advertising network launched into the Australian marketplace this week. Through the latest ad serving and optimisation technology, Tribal Fusion looks to deliver advertising solutions to brand and direct marketers and premium publishers by offering customised ...
New MD and offices for Porter Novelli
International PR firm Porter Novelli has appointed Richard Muller as new managing director of its Sydney office effective late July. Muller joins the consultancy after four years with Edelman China, where he was managing director of Edelman's China corporate and financial practices and was most recently managing ...
Eye Media expands its digital mall media network
Eye, out of home media operator, has expanded the reach of its leading Digital Mall Media network in Australia. The network now boasts over 115 Landscape Digital displays at Australia’s leading shopping centres across all five major metropolitan markets. ...
Cadbury Schweppes to relaunch Cool Ridge bottled water
Cadbury Schweppes is re-launching its Cool Ridge still spring water brand, with a brand refresh that will hit shelves this month incorporating a new pack design and a new product positioning. The new packaging has been developed to maintain the ‘natural’ heritage of the brand which consumers previously associated ...
Australian company directors to spend through slowdown
A survey of Australian company directors has revealed an overwhelming trend to continue – or increase their marketing spend, despite the slowing of the Australian economy, something marketingmag.com.au blogger Brendon Cook discussed a month ago here. Brendon, CEO of oOH Media, had this to say then: "Research by ...
The Foundry to help Specsavers focus on Australian market
International optical retailer Specsavers will launch its first TV campaign in Australia this month, after appointing The Foundry late last year to manage strategic development of the company’s TV campaign. Specsavers is the third largest eye-care retailer in the world with an annual turnover of over $A2.1 billion. ...
Microsoft and Acxiom work together to drive new SME business
If you're one of the biggest and most powerful companies in the world, who do you go to for help winning new SME business? Well, for Microsoft the answer was Acxiom, and their customer information management solution software as service (SAS). "For a company like Microsoft, with such a broad range of customers and ...
Wotif.com get stuck on The Age with new advertising initiative
The Newshound got over to the UK recently, where he noticed that advertisers were finding more and more creative spaces to squeeze their work into. The moving handrail of an escalator was a new one to for the Newshound, but it perfectly illustrated the way advertisers are always striving for new real estate. So ...
Pearl becomes NSW PR Patron for AIMIA
The NSW branch of AIMIA (the Australian Interactive Media Industry Association) is pleased to announce Pearl PR as its PR Patron for 2008. The AIMIA NSW patronage program allows companies with an interest in digital media to gain exposure, promotion and access to the full spectrum of the Interactive Media and Digital ...
Sputnik and Kmart play nicely together on digital promotional plan
Australian online marketing agency Sputnik announced that it is working with Kmart to create a first time digital promotional plan in order to drive internet users into Kmart stores during its annual toy sale in July 2008. In an integrated promotion, the goal is to transfer enthusiasm experienced online into sales ...
Emirates becomes title sponsor of Breeders' Cup
Emirates Airline and Breeders’ Cup Limited on Monday announced a sponsorship agreement through which Emirates, the Dubai-based international airline, will become title sponsor of the US$3 million Breeders’ Cup Turf at the Breeders’ Cup World Championships. The Breeders’ Cup World Championships, Thoroughbred racing’s ...
Animal Logic goes gaming
This week Australian founded animation and visual effects studio, Animal Logic, announced its expansion into the game and interactive entertainment business with the formation of Animal Logic Interactive (ALI), to be headquartered in Los Angeles. Never heard of Animal Logic? You may think you don’t know who they ...
mX creative challenge lets brands go wild
The soon-to-be-released July issue of Marketing magazine (check it out at the newsstands from 25th June) includes an article bemoaning the state of much advertising creative, which the author argues, often do little more than wallpaper our environment. In an industry that churns out thousands of creative pieces weekly, ...
Sophie Falkiner lands AMP shopping role; about to get a whole load more 'friends'
The Newshound is seeing a worrying trend developing across mainstream marketing channels, where everyone is suddenly becoming everyone else's mate, and he's sure we've got social media sites like Facebook to thank. On Facebook, The Newshound is pretty popular - nearly 360 friends and counting. Odd then that weekends ...
Parents attack Labor on food labelling
Parents are unhappy with the current food labelling system in Australia and are calling on government to take action, making it easier for them to make everyday healthy food choices. It seems that Marketing magazine has been flexing its telepathy muscles again. The July issue of Marketing goes on sale on 25th June, ...
Inaugural Top 50 Australian Marketing Pioneer Blogs
Julian Cole is a busy guy. In between single-handedly taking major transport companies to task, writing one of Australia's top 50 marketing blogs, being a regular media darling on all things social media, and helping out over at Naked Communications, Julian has put together a list of the top 50 Australian marketing ...
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What’s wrong with the AMI?
This post is the first in a series looking at the AMI. Click below to read the others: What's wrong with the AMI The Great AMI Debate: Round 2 The Stark Reality of the AMI The AMI Bites Back Marketing the Marketers: the UK perspective Bowll bites back: Geoffrey responds to the AMI You can read the full version ...
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So you've started to think strategically about online - now what?
Tamir Berkman works at FRANk media In my last post here at marketingmag.com.au, I discussed the reasons why you should already be thinking strategically about online and about your presence in the online space. Hopefully, for those of you looking to develop your online presence you're now convinced of the ...
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Talking Point: Facilitate Digital and EyeWonder partner up
Facilitate Digital Holdings Limited, a leading independent provider of digital marketing technology, announced that it has entered into a partnership and investment agreement with EyeWonder, a leading U.S. based provider of interactive digital advertising. For more on the partnership, read the release materials ...
