Throwing a bone to the Sydney Dogs and Cats Home

Move over rover, let Sixty40 take over. M&CSaatchi/Mark ...

Who’s who in the Zoo: Rapp Collins bolsters its ranks

Rapp Collins Melbourne has appointed Glen Dickson and Ruben Cirugeda as group creative directors. Joining Rapp Collins Melbourne this month, Glen and Ruben will be merging their creative juices with current group creative director, Fiona Davison, responsible for leading the agency’s creative output. Davison says, ...

Jim Beam’s ‘Stalker’ TVC pulled

Who said that alcohol advertising can be culturally insensitive? A Jim Beam TVC, ‘The Stalker’, has been pulled of the air after a complaint by health agencies was upheld by the Advertising Standards Board (ASB). ‘The Stalker’ is part of an ongoing Jim Beam advertising campaign entitled ‘The Bourbon’, which features ...

Donut King campaign aiming to ‘Kreme’ the competition

OK, no more bad pastry puns I promise. The fight in Australia over who will be top dog in the donut franchise stakes is heating up between the two major players. Donut King has been in Australia since 1981, so has the longevity case on its side. But after an incredibly effective word of mouth campaign and with ...

Angels and demons for BE Brands survey

Wonder which Australian brand has the most loyal following? Wouldn’t expect it to be Hells Angels, eh? Brand communication and marketing company, Belong, begun its BE Brands study in 2006 where it conducted over 1000 brand interviews, as well as hundreds of informal discussions based on its criteria set out in the ...

Over the hump ...

You can't move these days for people trying to show you their fancy new iPhones (jealous? Moi? Well, ok, just a bit!), but within mobile circles there's probably more buzz right now around the recent announcement that Google will be releasing the first handset to feature their long-awaited Android mobile operating ...

Trading Post introduces auctions with TVCs

If you’ve been keeping up with the online auction site world, eBay has been in everyone’s bad books. Its attempts to force users to adhere to a ‘PayPal-only’ policy has left many wondering why they are slaves to the big E. This is giving local online auctioneers an opening to get their case in. Oztion and others ...

POL Publishing: end of an era?

Rumours are rife that magazine publisher POL Publishing has folded, perhaps evidence of yet another company succumbing to the pressure piled on by the world economic crisis. Reliable sources have indicated that staff were notified late last week that the company’s publications will not plan for further issues, and ...

Enjoy the ride with DeVito

With Taxi a distant memory and Twins and Junior gathering dust in milkbar video sections, Danny DeVito has decided to get back into the game. To celebrate DeVito’s TV show It's Always Sunny in Philadelphia, ad agency Modernista! is putting seat covers with DeVito’s face on them on women’s bicycles in a campaign ...

TaguchiMail: not a Japanese fad!

No, it’s not mail sent by tiny interactive kids' toys. I assure you that this is completely different. According to this company, the shotgun approach to email marketing could become obsolete due to the new software developed by Melburnian Ben Dyer. Learning to paint on the family Mac Plus computer before he could ...

Data usage title taken by iPhone – until the bills arrive…

An Amethon Solutions mobile internet study has found that browsing habits and data consumption for users of the recently released Apple iPhone 3G is significantly higher than the average mobile device (possibly because every one of the handsets that went on sale in Australia were sold out in the first five seconds ...

Who’s who in the Zoo: Foundry’s new creative role for Annie Price

The Foundry has promoted Annie Price as its creative director in Melbourne. With over 18 years in the industry, Price will now work with The Foundry’s Melbourne-based clients as well as working closely with the company’s executive creative director, Ian Brown. “Annie was no slouch when she joined us, but in just ...

Samsung People’s winner video blog king

Home to one of the coolest industry sites around, Robot Meets Alien has announced the winner of the second phase of its award-winning site samsungpeople.com.au. The competition required 10 people to capture and share their own unique stories using the new Samsung MX-10 Camcorder and blog for votes to win the trip ...

Mother's hands on Coca-Cola across Europe

Mother is an agency that’s been appearing on the radar quite a lot lately, though there seems to be a credible reason why – it keeps getting massive clients! Coca-Cola has appointed Mother to handle its £30 million 2009 pan-European summer campaign. Mother won the business after a two-way pitch against the Spanish ...

Bebo ‘out of Earth’ strategy

We all know and love the venerable ‘out of home’ strategy, but Bebo has taken it one step further – welcome to ‘out of Earth’ marketing. The project enables Bebo users to create and vote for 500 digital messages to be broadcast into space. The extra-terrestrial communication project, ‘A Message From Earth’, set ...

Ad land ain’t got soul!

So you’ve got a brilliant idea for a campaign – the creative, the production, everything is great… except for the music. And really, who has the time to trawl the net for hours looking for a suitable song that the client will probably tell you is rubbish? The Australasian Music Publishers Association (AMPAL) has ...

Who’s who in the Zoo: Rowell gets Lonely Planet role.

Dominic Rowell has been named global marketing director for Lonely Planet, a newly created role responsible for coordinating all marketing activities and developing a global brand strategy. He brings extensive experience in building consumer brands and driving sales in FMCGs and retail, more recently as marketing ...

The best of times, the worst of times for top brands

Independent brand valuation consultancy Brand Finance has revealed the impact of the economic downturn on the 100 leading global brands. The company has released this information in its report on the 500 most valuable global brands. The world economy has been hit by commodity price rises, the credit crunch, job ...

Over the hump ...

Companies invest millions of dollars every year trying to make deep and lasting connections with their customers. TVCs and other above the line spend to grab the attention of their target audience and beyond, to entertain and thrill, direct mail to remind their customers of their product features and benefits, loyalty ...

Google, Yahoo! deal gets EU probe

While news of Google’s attempts to foil its archenemy, Microsoft, from purchasing Yahoo! still lingers, an advertising alliance between the number one search engine with Yahoo! is under review by the European Union competition regulators - this is on top of the existing scrutiny from the US antitrust authorities. The ...

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