The February-March 2013 issue of Marketing is now on sale on newsstands, for most digital platforms via Zinio, and for Android via Google Play. And remember, to always get new issues of Marketing first (and cheaper): subscribe today.
February-March issue is out now… for which we’re playing with Vine! vine.co/v/bnOnUaQaH15
— Marketingmag.com.au (@MarketingMag) February 6, 2013
This issue of Marketing features:
2013 SALARY GUIDE FOR MARKETING, COMMUNICATIONS AND SALES
How much should you be earning? How much could you be earning? How much is your boss earning? These are the pages in which to find out.
Industry by industry, role by role, city by city, find out the average salary of marketing, comms and sales professionals in Australia. Drawing on research from Hudson and contributions from Seek and Carrera Partners.
BRANDED CONTENT FEATURE: EARNING THE RIGHT TO SPEAK
Branded content, branded entertainment, ad-funded programming, brand journalism… whatever the name, the concept of creating something audiences want to consume in order to deliver a message is nothing new. Soap operas got their name in the 1930s when Procter & Gamble began producing dramatic radio broadcasts as a way to connect with its audience.
In this extended look into branded entertainment we talk to John Mescall from McCann, Kirsty Muddle from CumminsRoss, Greg Logan from Hatch, Michael Byers from branded entertainment measurement firm Showbrands, Marcus Stromm from the MEAA, Craig Hodges from King Content and Ben Goss from Schweppes, and discover that the most interesting thing about branded content is not that it’s suddenly resurgent, but what it’s poised to become.
THE STATE OF DIGITAL MARKETING AUSTRALIA 2013
Digital marketing may be coming of age but, in a climate of rapid change, are Australian marketers keeping up?
In the second such annual report run in conjunction with Econsultancy, we present the findings and trends in channel spends and usage, and ask the experts their take on the industry.
We’ve also scored a nice big discount on the full report for you, just for being a Marketing reader: get 25% off the 2013 ‘State of Digital Marketing in Australia’ report by heading to http://bit.ly/sodmk13 and using the code ECMM13.
THE MAIN EVENT: CAREER PROFILE OF TAMARA MENDELSOHN, MARKETING DIRECTOR FOR EVENTBRITE
Mendelsohn joined the online ticketing start-up as the web revolution was disrupting yet another sector, democratising ticketing through technology and social influence. Coming from a research background at Forrester, Mendelsohn’s fascination with online behaviour led her to study at MIT and, at the last minute, land a role with Eventbrite in Silicon Valley. She is now credited with taking the start-up to global success, and the story’s not finished yet.
Of course, that’s not all. Also in this issue:
- Geoffrey Bowll Alienates
- Joe Barber takes Brand In Hand
- Mark Cameron continues his series on measuring social ROI
- Nick Mercer writes An Open Letter To…
- Case studies from Tourism Australia, Melbourne’s Arts Centre and Heritage Bank
- the very best blogs from Marketingmag.com.au
We hope you enjoy the mag.