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Bing launches first Aus marketing campaign
Earlier in the week, Bing launched its first Australian marketing campaign ‘Bing is for doing‘. Building on the proposition of being a ‘decision...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Aus brands are YouTube rookies, lack strategy
Australia’s biggest brands are failing to capitalise on the content marketing power of YouTube, with most using their channel as a haphazard collection...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Mobile commerce taking off among smartphone owners
Google has release data on mobile commerce behaviour as well as other aspects of mobile phone usage, in a study that focusses solely on smartphones. ‘Our...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
May consumer confidence: Mortgage holders on a downer despite rate falls
The most recent consumer confidence figures from Roy Morgan Research and Westpac-Melbourne Institue (WMI) both registered increases but continued to diverge,...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Your marketing quote and niche ad option of the day – 17 May 2012
“You can tell the ideals of a nation by its advertisements.” – Norman Douglas Each weekday in May we’ll bring you a niche, alternative...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Phone geek Aussies show thirst for innovative smartphone features
Smartphones have whet the appetites of Australians for innovative mobile features such as mobile payments, augmented reality applications and home control,...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Tourism Aus claims $61m budget windfall
Tourism Australia has been handed an unexpected $61 million marketing boost to target Asian tourists. The ‘Asian Marketing Fund’, set aside in last...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
Your marketing quote and niche ad option of the day – 16 May 2012
“Advertising is the poetry of capitalism.” – Michael Maynard Each weekday in May we’ll bring you a niche, alternative or emerging...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
The dos and don’ts of Facebook ads, straight from the horse’s mouth
Facebook’s measurement team is to make its research on what does and doesn’t work when it comes to advertising on the social network public...
Tuesday, May 8th, 2012 10:59 am GMT +10 by Marketing
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